Social power exists in relationships between groups and is revealed through discourse and social interaction. Discourse can be used as a power tool, with imbalances in interaction reflecting differences in social power between two parties. One powerful group can control another group through ideological domination and shaping their cognitive conditions, desires, and beliefs through persuasive communication that operates on human fears and greed. However, the less powerful group can also exhibit resistance that limits the control exercised by the dominant group.