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Discourse and Power
• There is relationship between discourse and social power
• How social power is found in the ways power is enacted, expressed,
described, concealed or legitimated by text and talk in the social
context
• Social power is the property and relationship between different groups
or other social formation
• Social power is revealed in social interaction
How discourse can be used as a power tool?
• How it is revealed and maintained between two persons, groups and
contexts is matter of discussion
• There are imbalances in interaction because of power
• Social power is property of the relationship
• It exhibited/represented in social relationships
• Individual power is less relevant to CDA
• CDA is about shared power
Group Control
• Ideological power is shared power
• One group controls the other group
• A controls B
• Through discourse its cognitive/mental control not physical one
• A’s domination reflects B’s limitation of exercising his/her power
• B’s self control is because of domination of A
• Cognitive conditions of B are also controlled
• Wishes, desires, beliefs, interests are molded
• Social power indirectly operates through minds of people
• Mind’s control is exercised through persuasion and other forms of
discursive communication
• Exercise of positive or negative power
• Mind is controlled by either fear or greed 
• Control is delimited by resistance of B
• A”s power needs basis
• Membership of dominant or majority’s group makes powerful
• Access to power center makes strong
• Access to power  itself power
• B should know regarding power of A
DISCOURSE AND POWER

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DISCOURSE AND POWER

  • 1.
  • 2. Discourse and Power • There is relationship between discourse and social power • How social power is found in the ways power is enacted, expressed, described, concealed or legitimated by text and talk in the social context • Social power is the property and relationship between different groups or other social formation • Social power is revealed in social interaction
  • 3. How discourse can be used as a power tool? • How it is revealed and maintained between two persons, groups and contexts is matter of discussion • There are imbalances in interaction because of power • Social power is property of the relationship • It exhibited/represented in social relationships • Individual power is less relevant to CDA • CDA is about shared power
  • 4. Group Control • Ideological power is shared power • One group controls the other group • A controls B • Through discourse its cognitive/mental control not physical one • A’s domination reflects B’s limitation of exercising his/her power • B’s self control is because of domination of A • Cognitive conditions of B are also controlled • Wishes, desires, beliefs, interests are molded
  • 5. • Social power indirectly operates through minds of people • Mind’s control is exercised through persuasion and other forms of discursive communication • Exercise of positive or negative power • Mind is controlled by either fear or greed  • Control is delimited by resistance of B • A”s power needs basis • Membership of dominant or majority’s group makes powerful
  • 6. • Access to power center makes strong • Access to power  itself power • B should know regarding power of A