Learn about Directives by Design, a culturally sensitive tool to guide patients through end of life choices and create a living will as required for hospitals in MU2.

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Quirk Healthcare Consulting Presentation
“Today’s high-tech medical care can sustain technical life — the beating heart — but utterly fails to
restore real quality of life for many. There comes a point when physicians can prolong dying, but
not provide quality living.” Dr. Jeff Gordon, Grant Medical Center, Columbus, Ohio

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Brief Introduction
• Founder
Directives by Design, LLC
• Author:
My Voice, My Choice:
A Practical Guide to
Writing a Meaningful
Healthcare Directive
• Motivational Speaker:
Plan Well Finish Well
• Blogger:
AnneElizabethDenny.com
• Daughter:
Mom lived with Alzheimer’s for 20
years
Anne Elizabeth Denny

3. The healthcare industry has an opportunity and responsibility
to help people prepare for the end-of-life journey.

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Advance Care Planning / Healthcare Directive
Advance care planning is the process of exploring and communicating future
healthcare preferences, typically resulting in a healthcare directive.

5. 78 million baby boomers
Why planning for end-of-life healthcare decisions matters.

6. 70 % die from chronic disease
Why planning for end-of-life healthcare decisions matters.

7. 33% of seniors die with dementia
Why planning for end-of-life healthcare decisions matters.

8. 50% need a healthcare decision-maker
Why planning for end-of-life healthcare decisions matters.

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Current End-of-life Healthcare Challenges
• Undesired and ineffective care => Cost burden
• Lack of instructions => Default ICU care
• Family dynamics => Fear of litigation
• Form filling => Insufficient support to decision-makers
• Medical technology genie => Wrong expectations
• ACP not reimbursed => Perceived value

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Change is possible
What if we—healthcare systems, plans, employers—
made healthcare directives MORE:
① Effective
② Accessible
③ Valued

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Effective Healthcare Directives
① Ensure the patient’s wishes can be honored.
② What makes it effective?
> 5 Essential Strategies <

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Accessible Healthcare Directives
① Available writing tool for everyone
② Visible to clinicians via EHR/EMR
③ Retrievable by healthcare agents / loved ones

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Valued Healthcare Directives
① Reimbursed by insurance
② Part of Meaningful Use
③ What if required prior to surgery?
④ What if required for Medicare application?
⑤ What if required by Primary Care?

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Introducing Directives by Design
• Our vision: One day, every adult in the United
States will participate in advance care planning.
• Our mission: Promote each individual’s right
and responsibility to prepare for the dying
process so his or her wishes can be honored.
• Our purpose: To offer a new generation of
advance care planning tools to ensure every
adult can write and communicate a meaningful
healthcare directive.

18. Visit DirectivesbyDesign.com

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Directives by Design Business Model
• Private label software –> integrated into
your platform/portal
• Software license agreement
> Price negotiated
> Code delivered
• Services available:
> Assist with integration
> Customize content
> Build custom web service to EHR

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Benefits to Your Organization
• Effective directives offered with your branding through your portal
• Strengthening the clinician – patient relationship (stickiness)
• Improved patient / family satisfaction
• Fast implementation and integration
• Link to EMR/EHR via web service
• End-of-life cost management
• Customizable content
• Reduced risk of litigation
• No long term Saas contract
• Potential revenue stream as a value-added service and reimbursement
• Market differentiator

21. Contact founder Anne Denny for a software demo.
DirectivesByDesign.com | adenny@directivesbydesign.com | 651-334-7880