Foot in Brazil offers clients the solution of having a ‘team on the ground’ – their face and contact in Rio de Janeiro and wider Brazil. Minimising regular travel and costs whilst maximising their time and business opportunities when in Brazil. Your Team on the Ground, Your Foot in Brazil

1. MAXIMISING OPPORTUNITIES
AROUND RIO 2016
MAXIMISING OPPORTUNITIES
AROUND RIO 2016
FOOT IN BRAZIL | ONE:TIME:ZONE | MLA TRUE

2. OUR PARTNERSHIPOUR PARTNERSHIP
FOOT IN BRAZIL | ONE:TIME:ZONE | MLA TRUE

3. OUR PARTNERSHIPOUR PARTNERSHIP
Foot in Brazil, One:Time:Zone and MLA True Communications
are working together to advise companies and brands in delivering projects ahead of and during the
2016 Olympic & Paralympic Games. Together we form a very strong alliance combining
Foot in Brazil’s Olympic & Paralympic technical experience and expertise with
One:Time:Zone’s proven on the ground delivery, political understanding and local
knowledge in Brazil plus MLA True Communications’s strategic communications consultancy
and media delivery. With a combined 33 years of major event delivery around the world, our
unique collaboration provides clients with a first class turn key solution for all their needs.

4. WHO WE AREWHO WE ARE
FOOT IN BRAZIL | ONE:TIME:ZONE | MLA TRUE

5. WHO WE AREWHO WE ARE
Foot in Brazil are specialist sports and security consultants
supporting teams, organisations and businesses with their
planning, preparation and delivery for major sporting events.
One:Time:Zone is an events production company specialising
in delivering high quality government, corporate, social and
entertainment events, as well as exhibitions and promotional
marketing initiatives.
MLA True Communications is the Brazilian operation for VERO
Communications which is a strategic communications consultancy that
works in the business of sport and advises leading decision makers in
world sport, major sports clubs and brands as well as sports
federations, cities and countries bidding to host major sports events.

6. OUR SERVICESOUR SERVICES
FOOT IN BRAZIL | ONE:TIME:ZONE | MLA TRUE

7. OUR SERVICESOUR SERVICES
Combining our expertise in sports consultancy,
communications and event production, we are able
to offer a wide range of services from sports specific
site visits to full corporate hospitality house
production and tailored communications programmes
Our services include:
Sports specific consultancy
Visit logistics
Venue recce and sourcing
Full event production
Sponsorship activation
Olympic House delivery
Communications Strategy and Counsel
Crisis Management
International and National media delivery
Event logistics and personnel
We offer clients the ability to define and refine their requirements
and create bespoke solutions for them.

8. OUR APPROACHOUR APPROACH
FOOT IN BRAZIL | ONE:TIME:ZONE | MLA TRUE

9. OUR APPROACHOUR APPROACH
RESEARCH, CLIENT AND
MARKET ANALYSIS
Host client consultation and
briefing study
Define requirements objectives,
and target audience
Share local insight
Provide Olympic, Paralympic and
Technical input
Highlight media landscape
PROJECT CONCEPTION
Start creative process for
maximum impact
Define project format
Discuss logistics and operations
Source venues
Develop budget
Host communications strategy
workshop
STRATEGIC PLANNING
Develop project
Design visual identity
Secure venues
Engage with stakeholders
Negotiate with suppliers
Provide Crisis Management
manual
Plan Communications strategy
Recommend CSR (Corporate and
Social Responsability) ideas
DELIVERY
Execute project
Build and de-rigging of
infrastructure
Resolve onnsite issue
Enlist 360º specialized
event
team
Cover all technology
solutions`
POST EVENT REPORT AND
FOLLOW UP
Provide media coverage report
Provide photo and video archive
Evaluate success
Share feedback key learnings
1 2 3 4 5

10. OUR EXPERIENCEOUR EXPERIENCE
FOOT IN BRAZIL | ONE:TIME:ZONE | MLA TRUE

11. COMBINED EXPERIENCECOMBINED EXPERIENCECOMBINED EXPERIENCE

12. OUR EXPERIENCEOUR EXPERIENCE
Foot in Brazil provided the security programme and logistical support for Getty Images during the FIFA World
Cup in Brazil. This included transportation solutions within Rio de Janeiro, detailed security risk assessment for
the host cities, staff security awareness training, daily security briefings and operations centre support.
Foot in Brazil are currently consulting to a number of National Olympic Committees, National Paralympic
Committees and National Sports Federations on their plans and preparations for the Rio 2016 Games.
Supporting with a range of services including training camp, venue and accommodation finding and project
management, site visit logistics and sports specific research.
As Head of Summer Sport Engagement and Deputy Chef de Mission for the British Olympic Association, Tanya
was responsible for the sport engagement programme for the London 2012 Olympic Games. Managing the
relationship with the 26 (39 disciplines) National Governing Bodies and LOCOG sport department. She delivered
the Sport Team Leader programme and workshops, One Team GB project, pre Games Olympic park elite athlete
training, Games time training venues, Test Event programme, home Games initiatives and sports specific
projects.
FOOT IN BRAZIL

13. ONE : TIME : ZONE is run by Flora Pessanha, who has worked on major projects throughout her ten year
career such as the Rio 2016 Olympic and Paralympic Bid, the Laureus World Sports Awards in Rio de Janeiro
as well as the United Nations Conference on Sustainable Development - Rio+20 - before launching ONE: TIME:
ZONE in 2013.
ONE : TIME : ZONE's recent projects have included III World Economy Forum, in NYC, where Olivier
Blanchard, chief economist of the International Monetary Fund (IMF), presented an overview of the status of the
world economy, alongside prominent international economist and business leaders.
ONE : TIME : ZONE was also the local producer for Belmondo par Belmondo documentary, a film created by
Paul Belmondo, together with his iconic father, M. Jean Paul Belmondo, which tells the story of his career. The
project included devising a shooting schedule, negotiating venues and suppliers, arranging temporary
importation of materials (federal custom clearance); hiring of a specialized team and production management.
More recently, ONE : TIME : ZONE was responsible for producing the official launch party of "Those Who
Inspire, UAE" under the patronage of H.E. Sheikh Nahayan. The event was held at the Park Hyatt Dubai to
celebrate the inspiring Emirati featured in the book. The aim of the book is to provide motivation for the younger
generation by sharing the success stories of a diverse group of their fellow Emiratis from all walks of life.
ONE : TIME : ZONE
OUR EXPERIENCEOUR EXPERIENCE

14. MLA True Communications was founded in Brazil in May 2011 and is the Brazilian operation for VERO
Communications. VERO was launched in 2006, following Chairman Mike Lee OBE’s role as Director of
Communications and Public Affairs for London’s successful 2012 Olympic bid. MLA True Communications’
clients in Brazil include Host City Belo Horizonte and Fight for Peace, a NGO which combines boxing & martial
arts with education and personal development in communities affected by crime and violence.
During London 2012, VERO worked with Rio 2016 and COB to source the venue for its Olympic House ‘Casa
Brasil’ during London 2012. Somerset House offered a beautiful setting to showcase real Brazilian experiences
and culture, and provided the ideal venue to celebrate the nation’s sporting achievements and the handover of
the Olympic spirit from London to Rio. VERO and MLA True Communications managed the media for Casa
Brasil and 170 reports featured in national/international outlets as a result.
VERO also helped to devise the strategy for the Qatar House concept and location during London 2012. VERO
created a shortlist of venues that met QH requirements and conducted venue tours to identify the best option for
the event which was Savoy Place. A creative brief was set by the VERO team for the event agencies which led
to a co-ordinated approach for the function and look and feel of the guest experience. VERO also created and
activated the communications plans and comprehensive reports featured in national/international outlets.
MLA True COMMUNICATIONS
OUR EXPERIENCEOUR EXPERIENCE

15. BIOGRAPHIESBIOGRAPHIES
FOOT IN BRAZIL | ONE:TIME:ZONE | MLA TRUE

16. BIOGRAPHIESBIOGRAPHIES
Tanya Harris has 15 years of experience in the sport industry, most recently as
the Head of Summer Sport Engagement for the British Olympic Association.
Previously she was also the Chief Operating Officer for the British Paralympic
Association and Events Director for the international sports agency ‘Fast
Track’.
She has worked with three Games organising committees, London, Vancouver
and Beijing. Tanya has held the following positions:
• Deputy Chef de Mission for Team GB at the London 2012 Olympic Games.
• Deputy Chef de Mission for Paralympics GB at the Beijing 2008
& Vancouver 2010 Paralympic Games.
• UK Sport Major Event Panel member 2010 to 2012.
TANYA HARRIS
DIRECTOR OF FOOT IN BRAZIL

17. BIOGRAPHIESBIOGRAPHIES
Flora Pessanha is a lawyer with 10 years experience in the events
management business and has worked with the largest national and
international companies in the industry operating in Brazil. FIFA World Cup
2010 South Africa, New Year's Eve Celebration at Copacabana Beach, Rio
2016 Olympic and Paralympic Campaign Bid, Rio + 20 – UAE Delegation,
Red Bull Cliff Diving 2013, FIFA Final Draw 2013 and Rock in Rio 2013 are
few of the main projects where Flora has worked as a producer.
FLORA PESSANHA
DIRECTOR OF ONE : TIME : ZONE

18. BIOGRAPHIESBIOGRAPHIES
Marlene holds a Bachelor in International Business is a global
communications specialist and consultant for International Affairs. She has
worked for the last 18 years in collaboration with many governments and
businessmen in more than eighty countries. In 2003 she started her first
company specialized in Communication, Publishing & Consultancy. Two
years ago she became a social entrepreneur with the objective of inspiring
the Youth by giving them local role models, and launched a book collection
entitled “Those Who Inspire”. The first book was on the Sultanate of Oman;
soon she is launching “UAE: Those Who Inspire”, and more to come like
Nigeria and France in the pipeline.
MARLENE PLOMIK
CO-FOUNDER OF ONE : TIME : ZONE

19. BIOGRAPHIESBIOGRAPHIESBIOGRAPHIESBIOGRAPHIES
MIKE LEE OBE
CHAIRMAN OF VERO | MLA TRUE COMMUNICATIONS
Mike Lee OBE founded VERO in 2006 following his role as Director of
Communications and Public Affairs for London’s successful London 2012 Olympic
bid. He was Director of Communications and Public Affairs for European football’s
governing body, UEFA (2000-2004) and media and political strategist for the English
Premier League (1994-2000).
Mike has been involved in a number of successful bid campaigns, including Buenos
Aires 2018 Youth Olympic Games, PyeongChang 2018 Winter Games, Rio 2016
Summer Games, the Qatar 2022 FIFA World Cup and the inclusion of Rugby in the
Olympic Programme. Mike also advised Brian Cookson during his winning
campaign for the Presidency of the International Cycling Union (UCI).

20. BIOGRAPHIESBIOGRAPHIESBIOGRAPHIESBIOGRAPHIESBIOGRAPHIESBIOGRAPHIES
HETTIE ALLISON
BRAZIL MANAGER OF MLA TRUE COMMUNICATIONS
Hettie Allison is a communications consultant, with fourteen years experience in the
industry, who has worked on a wide selection of international and national events and
campaigns. With an acute knowledge of the communications world, Hettie has extensive
experience of sponsorship activations, campaign delivery, media delivery, and crisis
management. Hettie recently worked with the City Hall of Belo Horizonte regarding their
communications strategy and international media delivery around their pivotal role within
the 2014 FIFA World Cup and also managed the international media programme at Casa
Brasil during London 2012.

21. TESTIMONIALSTESTIMONIALS
FOOT IN BRAZIL | ONE:TIME:ZONE | MLA TRUE

22. TESTIMONIALSTESTIMONIALS
“VERO greatly contributed to the unprecedented and historical achievement of
the City of Rio de Janeiro to host the 2016 Olympic and Paralympic Games.”
- Carlos Arthur Nuzman, President, Brazilian Olympic Committee
“... Flora worked under very tight deadlines, but its outputs were consistently
excellent. The project was also delivered within budget. I recommend without
hesitation”
- Anca Westley - Head of Marketing, Masdar - United Arab Emirates
“One Time Zone is the dream team!”
- Stephanie Vannier - Victoria Films and Cyril Viguier Productions - France
"Tanya’s breadth of experience, networks and knowledge puts her in a strong
position to offer support to members of the international sporting family”
- Jan Paterson, Director of Olympic Relations & CEO British Olympic Foundation

23. TESTIMONIALSTESTIMONIALS
"Foot in Brazil’s team are personable, highly professional and focused on delivery and
I am pleased to personally highly recommend their services to any prospective client”
- Simon Clegg CBE, Chief Operating Officer, Baku European Olympic Games 2015 and
former Team GB Chef de Mission and British Olympic Association Chief Executive
“MLA True Communications played a vital role in shaping our strategic thinking and
developing our communications programme ahead of and during the FIFA World Cup
2014 and FIFA Confederations Cup 2013. As a consequence of their work, significant
coverage was achieved in a wide range of international media which has helped to
enhance Belo Horizonte’s positive profile across the world.”
- Camillo Fraga, Municipal Secretary for the 2014 FIFA World Cup Brazil™ – Host City, Belo
Horizonte