WWF-Canada aims to take its social media presence to the next level by sharing day-to-day news and stories, engaging supporters, empowering staff, and supporting campaigns. Key tactics include investing in a dedicated social media staff member and using platforms like blogs, Facebook, Twitter, YouTube and Flickr. Success will be measured by interactions, campaign support, growth in followers/users, and ability to monetize and track conversions. Case studies demonstrate how other organizations have increased fundraising and staffing to boost their social media strategies.