DW 2015: Kari Nordstad TNS Gallup
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DW 2015: Kari Nordstad TNS Gallup. Kids tech - how are your future customers consuming digital media?
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DW 2015: Kari Nordstad TNS Gallup
- 1. Kids’ tech – how are your future customers consuming digital media? - How and what are they consuming now? Kari Nordstad TNS Gallup
- 3. Digitally well equipped 3-11 years access at home 92 % 98 %85 % 68 % 88 % daily internett access 2,3 devices to access internet Population 15 years+
- 4. 47% 40% 3- 11 years
- 5. 87%68% 47% 40% 10- 11 years
- 6. 49% 12% 12% 4% Digital life starts early…gaming 3-11 år
- 7. Digital and social hits at 10-11 years 27% 23 % 26 % 6% Weekly use
- 8. To simplify kids digital life… Gamers Social Citizens 6-10 years 10-11 years …sometimes after 12 years
- 9. 9 0 10 20 30 40 50 60 70 80 90 100 Kilde: Forbruker & Media. Daglig dekning 12-19 år. Magasintallene (MU) gjelder for 15-19 åringer. 62% 33 % Radio 82% 59 % Prosent 26% Mediea development 12-19 years …in 3,5 sec Daily use Mobile content TV Online news 50% Print newspaper Magazines
- 10. Which of the media listed do you think is most important for you to be updated on news? 15-29 years SOURCE : Social Media Tracker, juni 2015 Base 1035 1 National online news 68% 2 Facebook 54 % 3 Local/regional online news 54 % 4 TV 53 % 5 Radio 28% 6 Local print newspaper 26% 7 National print newspaper 25 %
- 11. 21
- 12. Imagine you could only keep one of the media listed under. Which one would you select? 2% 4% 1% 2% 6% 6% 1% 3% 0% 22% 14% 7% 30% Other social media Other media Twitter Blogs Magazines Instagram Snapchat YouTube Local / regional online news National print paper Local / regionale print paper Facebook National online news Radio TV 15-29 år
- 13. Which of following media do you think you spend most time on? 0% 0% 4% 3% 6% 13% 23% 28% 23% 25% 4% 36% 23% 55% 40% 53% Other social media Other media Twitter Magazines Blogs YouTube Snapchat Streaming film, series and… Instagram National print paper Local/regionale print paper Local / regional online news Radio Facebook National online news TV Population 15-29 years
- 15. Online viewing - daily 20 22 25 26 29 32 34 37 36 41 39 40 35 5 6 9 6 16 16 20 18 17 20 18 21 21 0 10 20 30 40 50 60 Q2-12 Q3-12 Q4-12 Q1-13 Q2-13 Q3-13 Q4-13 Q1-14 Q2-14 Q3-14 Q4-14 Q1-15 Q2-15 Total online viewing - daily TV shows, films and series - daily 15-29 år 41% 57%
- 16. Social media weekly use: 15-29 years 0 10 20 30 40 50 60 70 80 90 100 Q3-08 Q1-09 Q3-09 Q1-10 Q3-10 Q1-11 Q3-11 Q1-12 Q3-12 Q4-12 Q1-13 Q2-13 Q3-13 Q2-14 Q2 2015 Base: 1024 Tallene gjelder for hele internettbefolkningen Prosent
- 17. …some facts 73 % watch YouTube on PC/Mac …69 % on mobile 67 % subscribe to YouTube channels 77 % find YouTube useful «On YouTube you can find everything» …89 % agree
- 18. What kind of content have you watched on YouTube last week? 42 % 23% 23% 23% 25% 29% 32% 38% 41% 42% 47% 51% 53% Posted by friends Video bloggs News / documentaries Sport Scenes / highlights from TV shows Movie clips Entertainment Gaming How-to Connected to my hobbies Music vidoes Fun / gags
- 19. SOURCE: Forbruker og Media 15-1 2015, Interbuss Q2 20145 og Social Media Tracker Q2 2015 83 % 70 % 46 % 36 % 10 %
- 20. SOURCE: SMT Q2 2015 Imagine you just keep one of the social media you currently use Which one would you select? 0% 2% 0% 0% 8% 12% 19% 49% Pinterest Blogs Twitter LinkedIn Instagram Snapchat YouTube Facebook Population 15-29 år
- 21. «You should get more likes than minutes after posted. If you posted 30 min ago, you should at least get 30 likes. Girl 16 …do not need FB insight, Google analytics or other KPIs
- 22. Thank you
Editor's Notes
- 88 % of the population have access to internett on a daily basis In average we use 2,3 devices to be connected Almost everyone have a smart phone 7 of 10 have a tablet If we have a look at the kids they are digitally well equipped as well
- Almost half of the children aged 3-11 have their own tablet and 40 % have their own smartphone
- Age 10 -11 is a digital tipping point 68% mellom 10-11 år har eget mediebrett 87% mellom 10-11 år har egen smarttelefon
- Kids digital life start early through gaming and they play on different devices Half use smartphones and tablets 12% play pc games 12% play TV games And 4 % use handheld devices
- Still gaming but at the age of 10-11 the social aspect is added, favourite are photo centered social networks Kilde: Mediebarn 2015: aktiviteter på nett. Nett: Sosiale aktiviteter og spill står sterkere blant 10-11 åringer enn blant de mellom 6-9 år. Snap: 6-9år -> 10% 10-11 år-> 27% Skype: 6-9 år ->10% 10-11år-> 23% Insta: 6-9 år ->5% 10-11år-> 26% Facebook: 6-9 år ->6% 10-11år-> 6% Også spillsider som minecraft har et sosialt element til seg gjennom at de inkluderer mulighet for å chatte og interagere med andre spillere. (28% mellom 3-11 år oppgir å besøke denne siden ukentlig, 21% mellom 6-9)
- To
- 12- 19 years 2-3 years ahead of population Crossing curves for the population as whole is happening now TV og papiraviser taper terreng, mens medieplattformene «Internett» og «mobilt innhold» vokser.
- 2014: Facebook 37 %
- 67 % follow publications via facebook Facebook has become an efficient editor of private and public news
- Beholde ett medium: TV nr 1, Facebook nr 2 for de under 30 år
- Even though they may say they dont, they do watch TV We measure, don’t ask
- 15-29 år: 75 % weekly 30-44 år: 65 % weekly Q2, 2015: 15-29 average number of social network sites they have a profile is 4,4
- To what extent do you agree that on YouTube you can find everything
- Hvis man har tenåringer i huset kan man få inntrykk av at det som sees på
- Målt i daglig dekning er Facebook det største mediet i Norge i befolkningen totalt sett. Facebook er også størst blant de mellom 15-29 år
- Facebook strong position: 1. Important to feel updated on news…news en general terms 2. Has become the most important communication channel among 15-29 y 3. Where they organize their lives
- They develop their own KPIs Flørting: vente 2 min med å åpne snapen for å ikke virke for iverig. Hvis du har sendt en snap og den andre bruker 30 min på å åpne må du vente lenger med å åpne svaret. Ikke bruke lang tid fra man åpner snap til man sender svar.