The document discusses Schibsted's transformation into a global internet company. It outlines Schibsted's history of disruption and success, from a Norwegian to Scandinavian to global company. It describes how Schibsted has massive reach across 5 continents and hundreds of millions of users. The document then discusses how the internet has changed with new trends like cloud, sensors and smart devices. This creates both new problems around information overload and new opportunities around personalized experiences on an "identified web." Schibsted is well-positioned to capitalize on these changes by combining its local and global scale with a rich data set on users. It outlines Schibsted's strategy to build logged-in ecosystems by rethinking its newsrooms, marketplaces

1. THE FUTURE IS NOW

2. SCHIBSTED -A GLOBAL INTERNET PLAYER
FRODE EILERTSEN, CHIEF PRODUCT OFFICER
October 21st, 2015
frode@schibsted.com

3. SCHIBSTED – A HISTORY OF
DISRUPTION AND SUCCESS

4. 4
1995- 2005
FROM NORWEGIAN TO SCANDINAVIAN

5. 5
FROM SCANDINAVIAN TO GLOBAL
2005- 2015

6. 6
1998 Spun off FINN as a separate company
2000 VG Nett established as separate company
2008 Closed down print classifieds titles in Spain, even if profitable
2010 VG Mobil established as separate company
2014 Shpock – new disruptive competitor in classifieds launched
SCHIBSTED = DISRUPTION

7. 7
■ 5 continents – 44 countries
■ 200M+ unique users/month
■ 70 billion page views/month
■ Stock at all-time high
TODAY: A GLOBAL INTERNET PLAYER

8. 8
Photo: Luxt Design

9. 9
YESTERDAY’S MATCH!
vs.
..and more!

10. 10
TODAY’S MATCH!
vs.
..and more!

11. WHY IS THIS OUR
COMPETITION?

12. 12
THE OLD WEB!
“On the Internet, nobody knows you’re a dog”

13. “EVERYDAY PERSON”
• Tasks
• Entertainment
“CITIZEN”
• Knowledge
• Awareness
NEEDSARE CONSTANT
“HUMAN”
• Contact
• Communications

14. 14
NEW TRENDS!
Cloud
+
Multi-Media Life Recorder…
…available anytime,
anywhere
Smart devices Sensors
+

15. 15
NEW PROBLEMS!
Info chaos Small screens
+
“Real time”
+

16. 16
NEW SOLUTIONS!
Data
Individual
Identity
+
Analytics
+

17. 17
NEW SOLUTIONS = IDENTIFIED WEB
PERSONALIZATION
AUTOMATION
+

18. THE IDENTIFIED WEB HAS
CHANGED THE RULES

19. 19
NEW GAME: GLOCAL
IDENTITY DATAFREQUENCY & REACH
LOCAL SCALE
Local news
National news
Marketplaces
Smart services
eCommerce
Personal finance
Price comparison
GLOBAL SCALE

20. 20
NEW GAME: GLOCAL
IDENTITY DATAFREQUENCY & REACH
LOCAL SCALE
Local news
National news
Marketplaces
Smart services
eCommerce
Personal finance
Price comparison
GLOBAL SCALE
Schibsted has great reach in its
key markets with both media,
classifieds and growth
companies
The mix of companies
provides rich data is
competitive in key areas
Schibsted has the requisite
scale to build a global
infrastructure

21. “EVERYDAY PERSON”
• Tasks
• Entertainment
“CITIZEN”
• Knowledge
• Awareness
NEEDSARE CONSTANT
“HUMAN”
• Contact
• Communications

22. THE THREAT
“EVERYDAY PERSON”
• Tasks
• Entertainment
“CITIZEN”
• Knowledge
• Awareness
“HUMAN”
• Contact
• Communications

23. “EVERYDAY PERSON”
• Tasks
• Entertainment
“CITIZEN”
• Knowledge
• Awareness
“HUMAN”
• Contact
• Communications
THE OPPORTUNITY!
Social:
Data + Use
cases
Personal:
Data + Local
and tailored
Automation:
Data + Deep
integrations

24. 24
IDENTITY DATAFREQUENCY & REACH
LOCAL SCALE
Local news
National news
Marketplaces
Smart services
eCommerce
Personal finance
Price comparison
GLOBAL SCALE
LOGGED-IN ECOCYSTEMS – SCHIBSTED’S FUTURE

25. SO WHAT ARE WE ACTUALLY
DOING ABOUT IT?

26. RETHINKING
THE NEWSROOM

27. 27
DIGITAL ONLY WORKFLOW…WITH GREAT UX

28. 28
…WITH NEWS AGGREGATION…

29. 29
…WITH ”BIG DATA” FOR TREND ANALYSIS…

30. 30
…AND DATA-DRIVEN

31. RETHINKING
MARKET PLACES

32. 32
PERSONALAND SOCIAL…
Ratings and
reviews
Rich, verified
user profiles
Messaging
Notifications

33. 33
…AND END-2-END

34. RETHINKING
ADVERTISING

35. DSP
SSP/Ads
erving
Publisher
Tools and analytics
Self
Serve
Direct
Sales
35
THEADVERTISING VALUE CHAIN
Advertiser
- Small
- Medium
- Large
Agencies
Trading
desks
DSP
SSP/Ads
erving
Publisher
Self
Serve
Direct
Sales
Ad
Exchange
Ad
Exchange
Data Management Platform (DMP)
Tools and analytics
Data Management Platform (DMP)

36. DSP
SSP/Ads
erving
Publisher
Tools and analytics
Self
Serve
Direct
Sales
36
THEADVERTISING VALUE CHAIN
Advertiser
- Small
- Medium
- Large
Agencies
Trading
desks
DSP
SSP/Ads
erving
Publisher
Tools and analytics
Self
Serve
Direct
Sales
Ad
Exchange
Ad
Exchange
Data Management Platform (DMP)Data Management Platform (DMP)
DMP
Publisher Inventory: Select across all Schibsted
sites
SSP/RT
B
Inventory: Guaranteed / non-guaranteed
Price: Pre-determined / dynamic
Audience targeting: Building segments
using SPiD data + advertiser’s data

37. 37
FROM BRAND BUILDING
TO CONVERSION
Total Schibsted reach
Mobile and cross-device
World class targeting

38. A GLOBAL
INNOVATION ENGINE

39. 39
WEARE BUILDING FOR INNOVATIONAND GROWTH
Infrastructure
Data
Analytics
UX
Identity
Marketplace Platform Media Platform
Advertising Platform
Payment
End user
products
Infrastructure
Data driven
products

40. 40
WEARE BUILDING FOR INNOVATIONAND GROWTH
Infrastructure
Data
Analytics
UX
Identity
Marketplace Platform Media Platform
Advertising Platform
Payment
End user
products
Infrastructure
Data driven
products

41. 41
WEARE BUILDING FOR INNOVATIONAND GROWTH
Infrastructure
Data
Analytics
UX
Identity
Marketplace Platform Media Platform
Advertising Platform
Payment
End user
products
Infrastructure
Data driven
products
New Growth

42. 42
MASSIVE REACH + LOCAL + PERSONALIZED
= WORLD’S GREATEST TEST LABORATORY, POWERED BYSCHIBSTED

43. THANK YOU