The document presents a new embedding algorithm (NEA) for digital watermarking, focusing on imperceptibility and robustness using discrete wavelet transforms (DWT) and discrete cosine transforms (DCT). The performance of NEA is contrasted with Cox's modified algorithm through various attack simulations, demonstrating superior mean square error (MSE) values for NEA, indicating less disruption to the host image. The paper encompasses detailed analyses of PSNR, MSE, and correlation metrics across different conditions, confirming the efficacy of the proposed algorithm in maintaining image quality post-embedding.