Digital twins, which are digital reproductions of physical objects, systems, or processes, are poised to become a major trend in 2023. They allow for real-time simulation and data-driven decision making. Examples include digital twins of factories used by BMW for planning, IKEA's feature scanning rooms to virtually replace furniture, and a platform using AI to simulate 5G tower placement. Major tech companies are investing in digital twin platforms and capabilities as businesses seek ways to cut costs and boost performance in an uncertain economic environment.

1. Today
The time of just doing digital transformation is over.
We come into an era of concrete digital solutions.
Digital Twins are the most exciting ones.
The Era of Digital Twins
TREND STUDY 2023 - teaser

2. Space and Lemon Innovations yearly digital
trend studies sum up digital trends
worldwide. Identifying trends and the first
manifestations of them.
2023 “The era of digital twins”

3. 2023 is a year of business tensions with slowing of economy
and inflation. Businesses are under pressure to perform
under those circumstances
Digital Twin is the solution,
with a promise of lower costs and higher engagements

4. A digital twin is a digital reproduction of persons, game
characters, living rooms, cars, motors, buildings, factories.
Physical objects
But also of a system, process, ad campaign, product launch,
consumer habit.
It allows for real time, data-driven, 2D/3D simulation,
anything

6. Nvidia Omniverse – the digital twin platform
For digital twins
* A large scale 3D data base, a network,
a computing platform

7. The most famous digital twin is your avatar
Expression of “myself” outside stereotypes

9. L’Oréal styles for makeup and hair
Partnership with Ready Player Me
Hairstyle by L’Oréal, makeup by Maybelline
* Can be used in over 900 apps and
games. Above all for developers
* Founded 2014 in Tallinn
* Total funding of $72m (latest funding
round of $56m in Aug. 2022

10. Digital twin
A double, a voice

11. CommonGround application to create a double of yourself
Scan face with iPhone camera (movement, speaking)
In beta, iOS only
* In Q1/2023 rollout to use double in
different apps
* Founded 2019 in TelAviv, HQ in San
Francisco
* Total funding of $44m (latest round if
$25m in Oct. 2022)

12. Voice.AI, AI voice changer
Users create, clone or use already created voices
For creators, gamers and meetings

13. And three big use cases of digital twins
* Real environment
* Prototype
* Complex production

14. Real environment – a room, furniture
IKEA Kreativ feature scans room, erase and replace furniture
Deletes the visible furniture and adds 3D Ikea products
* Only available in the US, rollout in
additional countries in 2023
* Launched in July 2022

15. Prototype – a factory
BMW plans factories in 3D using NVIDIA Omniverse
Simulation of the whole production network & simulation using live-
data planned
* Planning process (pre-construction)
* Real-time collaboration options
* Uses the Nvidia Omniverse platform
(on the cloud)
* Planned: communication with
equipment suppliers, live-data from
production lines, digital twin of the
complete production network/process

16. Complex production – 5G tower dispatching
Heavy AI simulation platform to find best place for 5G tower
* With integration to Nvidia Omniverse
* Founded 2013 in San Francisco
* Total funding of $92m

17. The concept stretches to a system a process, a persona
Any company will develop a “Digital Twin of a Consumer”

18. Today
#1 What? Why now?
#2 Fantastic avatars
#3 Three big use cases
#4 Twins you never thought of
#5 Tech giants bet on this

19. Today
The time of just doing digital transformation is over.
We come into an era of concrete digital solutions.
Digital Twins are the most exciting ones.
The Era of Digital Twins
TREND STUDY 2023 - teaser