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The 2022 trend study highlights multiple digital fronts for businesses, including technology upgrades, new commerce storefronts, and emerging platforms in the metaverse and blockchain. Companies like Shopify and JD.com are pioneering new shopping models that integrate physical and digital spaces, while consumer attention becomes increasingly competitive. Notable trends involve the rise of the metaverse as a 3D engagement platform and blockchain technology facilitating accessible transactions with cryptocurrencies and NFTs.



















