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Engaging Today’s 
Consumer through 
Beautiful Commerce
Commerce is 
being Disrupted
What does this mean to Brands? 
Disrupting the Market Commoditizing the Market
The “Two-Site Syndrome”
Declare an End to the 
“Two-Site Syndrome” 
of organizations reported 
that commerce and 60% 
Marketing teams function in silos
Content is the Future of Commerce 
“As a content and 
commerce marketer, The 
North Face has a strategic 
imperative to stimulate 
emotional connections and 
maximize customer value.” 
~R. Shay Miles* 
“Consumers are no longer 
looking for shopping experiences 
that are distinctly separate. 
Today, consumers are looking to 
shop within content.” 
~Rachel Tipograph** 
*http://www.cmswire.com/cms/digital-­‐marketing/discussion-­‐point-­‐can-­‐one-­‐8irm-­‐provide-­‐complete-­‐digital-­‐experience-­‐026277.php 
**http://digiday.com/brands/sociomantic-­‐retailers-­‐as-­‐publishers/
But the reality is not quite as simple
Challenge: IT Dependencies 
Page Layouts 
IT 
Landing 
Pages & 
Experiences 
New 
Templates 
Content 
Updates 
Optimize 
Experiences 
Update Social 
Media 
3rd Party 
Integrations 
Code 
Deployments
Challenge: Content & Translation Workflows
Challenge: Create Brand Differentiation 
Brand A 
Brand B 
Brand C 
Brand D
Challenge: Create Brand Differentiation 
Brand A 
Brand B 
Brand C
Challenge: Create Brand Differentiation
Challenge: Managing 
Non-Product Content
Challenge: Reacting Quickly
Challenge: Complex Global Ecosystems 
UK 
Brand 
Site 
UK 
Commerce 
Site 
EMEA 
Brand 
Site 
LATAM 
Brand 
Site 
APAC 
Brand 
Site 
EMEA 
Commerce 
Site 
APAC 
Commerce 
Site 
Micro 
Site 
Micro 
Site 
Micro 
Site 
Micro 
Site 
Micro 
Site 
Micro 
Site 
Micro 
Site
What if 
Commerce 
Could be 
Beautiful? 
THINK AHEAD.
How we help companies transform" 
Acquia helps organizations unite their business and 
technical teams as they transform to digital-first. 
The Acquia Platform! The Acquia Experience! 
The Acquia Platform 
provides the software 
necessary to build and 
deliver extraordinary digital 
experiences faster. 
The Acquia Experience is the 
intersection of the Acquia 
Platform and our commitment 
to Customer Success. 
We’ll educate you, map 
success, and ensure it on an 
ongoing basis. 
Come for the 
platform, stay for 
the experience.
The Acquia Platform" 
Freedom to Accelerate" 
→ For Marketers & Merchandisers 
Acquia puts you in control of delivering 
personalized experiences and driving conversions.! 
→ For Brand & Content Managers 
Acquia helps you deliver unified brand, social, and 
commerce experiences across devices & borders. 
→ For Developers & Technical Leaders 
Acquia helps developers create high quality" 
applications faster, and gives technical leaders the 
security, reliability, and scalability they need.!
Acquia Commerce Solutions 
The Base Requirements: 
• In Context Editing 
• Content Creation 
• Commerce & Content Integration 
• Robust Workflows 
• Scalability & Security 
• Flexibility in Presentation Layer
Acquia Commerce Solutions - Lift 
Omni-channel Integration! 
Testing! 
! 
Targeting! 
Content Recommendations! Offers! 
Shared Visitor Profiles & Segments! 
Lift 
Web 
Contextual Database! 
Target 
Recommend 
ContextDB 
Native Drupal! 
Cross-CMS! 
Add –On To Target OR Recommend! New
Lift ContextDB Capabilities 
Data warehouse of 
Visitor Profiles 
(known & anonymous) 
Segment Manager 
JS, REST and batch file APIs 
Integrate with email, marketing automation, CRM 
Common visitor profile used 
across Lift family of products 
WEBTrack the visitor journey regardless of the channel 
MOBILE 
SOCIAL 
EMAIL 
COMMERCE 
CALL 
CENTER 
OTHER 
CHANNELS
Benefit to Brands 
• No more dependencies on IT for simple content requests 
• Customized content and translation flows that work the way you do 
• Differentiate your brand and stand out 
• Easily manage non-product content 
• Solutions to meet your organizational structures
Engaging Today's Consumer: Make Commerce Beautiful
PUMA
Thank You

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Engaging Today's Consumer: Make Commerce Beautiful

  • 1. Engaging Today’s Consumer through Beautiful Commerce
  • 2. Commerce is being Disrupted
  • 3. What does this mean to Brands? Disrupting the Market Commoditizing the Market
  • 5. Declare an End to the “Two-Site Syndrome” of organizations reported that commerce and 60% Marketing teams function in silos
  • 6. Content is the Future of Commerce “As a content and commerce marketer, The North Face has a strategic imperative to stimulate emotional connections and maximize customer value.” ~R. Shay Miles* “Consumers are no longer looking for shopping experiences that are distinctly separate. Today, consumers are looking to shop within content.” ~Rachel Tipograph** *http://www.cmswire.com/cms/digital-­‐marketing/discussion-­‐point-­‐can-­‐one-­‐8irm-­‐provide-­‐complete-­‐digital-­‐experience-­‐026277.php **http://digiday.com/brands/sociomantic-­‐retailers-­‐as-­‐publishers/
  • 7. But the reality is not quite as simple
  • 8. Challenge: IT Dependencies Page Layouts IT Landing Pages & Experiences New Templates Content Updates Optimize Experiences Update Social Media 3rd Party Integrations Code Deployments
  • 9. Challenge: Content & Translation Workflows
  • 10. Challenge: Create Brand Differentiation Brand A Brand B Brand C Brand D
  • 11. Challenge: Create Brand Differentiation Brand A Brand B Brand C
  • 12. Challenge: Create Brand Differentiation
  • 15. Challenge: Complex Global Ecosystems UK Brand Site UK Commerce Site EMEA Brand Site LATAM Brand Site APAC Brand Site EMEA Commerce Site APAC Commerce Site Micro Site Micro Site Micro Site Micro Site Micro Site Micro Site Micro Site
  • 16. What if Commerce Could be Beautiful? THINK AHEAD.
  • 17. How we help companies transform" Acquia helps organizations unite their business and technical teams as they transform to digital-first. The Acquia Platform! The Acquia Experience! The Acquia Platform provides the software necessary to build and deliver extraordinary digital experiences faster. The Acquia Experience is the intersection of the Acquia Platform and our commitment to Customer Success. We’ll educate you, map success, and ensure it on an ongoing basis. Come for the platform, stay for the experience.
  • 18. The Acquia Platform" Freedom to Accelerate" → For Marketers & Merchandisers Acquia puts you in control of delivering personalized experiences and driving conversions.! → For Brand & Content Managers Acquia helps you deliver unified brand, social, and commerce experiences across devices & borders. → For Developers & Technical Leaders Acquia helps developers create high quality" applications faster, and gives technical leaders the security, reliability, and scalability they need.!
  • 19. Acquia Commerce Solutions The Base Requirements: • In Context Editing • Content Creation • Commerce & Content Integration • Robust Workflows • Scalability & Security • Flexibility in Presentation Layer
  • 20. Acquia Commerce Solutions - Lift Omni-channel Integration! Testing! ! Targeting! Content Recommendations! Offers! Shared Visitor Profiles & Segments! Lift Web Contextual Database! Target Recommend ContextDB Native Drupal! Cross-CMS! Add –On To Target OR Recommend! New
  • 21. Lift ContextDB Capabilities Data warehouse of Visitor Profiles (known & anonymous) Segment Manager JS, REST and batch file APIs Integrate with email, marketing automation, CRM Common visitor profile used across Lift family of products WEBTrack the visitor journey regardless of the channel MOBILE SOCIAL EMAIL COMMERCE CALL CENTER OTHER CHANNELS
  • 22. Benefit to Brands • No more dependencies on IT for simple content requests • Customized content and translation flows that work the way you do • Differentiate your brand and stand out • Easily manage non-product content • Solutions to meet your organizational structures
  • 24. PUMA