Digital transformation - Jo Caudron
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The document is a presentation on digital transformation given by Jo Caudron. It discusses various metaphors to describe how digital disruption is impacting organizations, including the glass house to represent changing relationships with customers, the package for shifting from bundled to unbundled products, and the frog to illustrate bypassing in the value chain. It stresses that organizations need a vision and roadmap for transformation to adapt to these changes.
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Digital transformation - Jo Caudron
- 1. Digital Transformation Socius Event - June 2016
- 2. Hi, I’m Jo Caudron Active in digital since 1993 Internet entrepreneur involved in 20+ start-ups. Founding Partner of Duval Union Consulting @jcaudron jo@duvalunion.com We are business consultants for a digital world. Our mission is to help organization transform.
- 3. Hi, I’m Jo Caudron Active in digital since 1993 Internet entrepreneur involved in 20+ start-ups. Founding Partner of Duval Union Consulting @jcaudron jo@duvalunion.com Are you an active social media user? Do you embrace new technology? Do you get your kicks from new business models?
- 4. @jcaudron Co-autor of… A story about Transformation Sold in 40 countries!
- 5. I skipped 50 “disruptive slides” about Uber, Airbnb, Tesla, …
- 7. Digital disruption is real. Expect a smack in the face…
- 8. who is your…
- 9. Where did the money go?
- 12. 1995+ Music Photography Video Rental … 2010+ Print Media TV Travel HR … 2015+ Retail Healthcare Automotive Education Telco Food FMCG Banking/Insurance … 2020 All Safe havens will be subject to digital disruption … WAVES OF DISRUPTION
- 13. @jcaudron What can we learn?
- 14. @jcaudron What can we learn?
- 15. Digital Disruption is a story of… %
- 16. This is NOT our story YOU THEM We are COMPLIANT! We are a TRUSTED partner! We have DECADES of experience! We are on SOCIAL MEDIA!
- 17. THIS is our story: the substantial minority YOU THEM We are COMPLIANT! We are a TRUSTED partner! We have DECADES of experience! We are on SOCIAL MEDIA! But your app sucks I want experience Uhh..ok Cheaper AND better service? Hey this solves my problem! I don’t want to wait a week
- 18. The Tipping Point YOU THEM
- 19. Putting things in a frame creates insights
- 20. • What can we learn?
- 22. Transparency Accountability Proximity Responsiveness Bi-directional Humanization Authenticity The Glass House The relationship is changing. This metaphor describes the changing relationship between the organization and the outside world.
- 25. Transparency Accountability Proximity Responsiveness Bi-directional Humanization Authenticity The Glass House Accountability
- 27. Transparency Accountability Proximity Responsiveness Bi-directional Humanization Authenticity The Glass House The relationship is changing. This metaphor describes the changing relationship between the organization and the outside world. Now think… Do you see the change? How does it impact you? Do you have your vision of the future? Do you have a roadmap to get there?
- 28. Product, services and packages are changing. From bundling to unbundling. This metaphor describes the evolution of unbundling and how this changes the products and services you offer and your go- to market. Monolithic vs. atomic APPification Long Tail Personalized Experience Speed Price (Self-)service Scalability The Package
- 31. Monolithic vs. atomic APPification Long Tail Personalized Experience Speed Price (Self-)service Scalability The Package versus
- 33. Product, services and packages are changing. From bundling to unbundling. This metaphor describes the evolution of unbundling and how this changes the products and services you offer and your go-to market. Monolithic vs. atomic APPification Long Tail Personalized Experience Speed Price (Self-)service Scalability The Package Now think… Do you see the change? How does it impact you? Do you have your vision of the future? Do you have a roadmap to get there?
- 34. This metaphor describes the by-passing that you are subject to or that you can perform yourself, leading to a change in the existing value chain. The position in the value chain is challenged. Bypassing Virtualization Fragmentation of touchpoints The Frog
- 36. The Frog Bypassing Virtualization Fragmentation of touchpoints Bypassing J.K. Rowling eBooks zijn self published
- 38. This metaphor describes the by-passing that you are subject to or that you can perform yourself, leading to a change in the existing value chain. The position in the value chain is challenged. Bypassing Virtualization Fragmentation of touchpoints The Frog Now think… Do you see the change? How does it impact you? Do you have your vision of the future? Do you have a roadmap to get there?
- 39. This metaphor describes the change of opinion making, of leadership, the entrance of new players that dominate the attention of the people. New gatekeepers Recommendations “Good is good enough” Ambassadorship The Gatekeeper Opinion making is challenged.
- 40. New gatekeepers Recommendations “Good is good enough” Ambassadorship The Gatekeeper The traditional gatekeeper Crowd-sourced opinions Peers as news distributors Automatic algorithms New “experts” +
- 41. New gatekeepers Recommendations “Good is good enough” Ambassadorship The Gatekeeper New gatekeepers Wil je iets weten? …Google het Wil je iets zien/horen? …YouTube het Wil je iets lezen? …Bol het
- 42. New gatekeepers Recommendations “Good is good enough” Ambassadorship The Gatekeeper
- 43. New gatekeepers Recommendations “Good is good enough” Ambassadorship The Gatekeeper
- 44. This metaphor describes the change of opinion making, of leadership, the entrance of new players that dominate the attention of the people. New gatekeepers Recommendations “Good is good enough” Ambassadorship The Gatekeeper Opinion making is challenged. Now think… Do you see the change? How does it impact you? Do you have your vision of the future? Do you have a roadmap to get there?
- 45. This metaphor describes the change of location and place, the emergence of hybrid models that merge online and offline, to create a consistent user experience and customer journey. The Traveller Primary location and place of consumption is changing Place Utility Empowered self Instant gratification New way of working Contextual awareness
- 46. The Traveller Place Utility Empowered self Instant gratification New way of working Contextual awareness
- 47. The Traveller Place Utility Empowered self Instant gratification New way of working Contextual awareness
- 48. The Traveller Empowered self Place Utility Empowered self Instant gratification New way of working Contextual awareness Ruben’s House museum in Antwerp uses iBeacons for navigation, additional information and gamification.
- 49. The Traveller Place Utility Empowered self Instant gratification New way of working Contextual awareness
- 50. The Traveller Place Utility Empowered self Instant gratification New way of working Contextual awareness
- 51. This metaphor describes the change of location and place, the emergence of hybrid models that merge online and offline, to create a consistent user experience and customer journey. The Traveller Primary location and place of consumption is changing Now think… Do you see the change? How does it impact you? Do you have your vision of the future? Do you have a roadmap to get there? Place Utility Empowered self Instant gratification New way of working Contextual awareness
- 52. This metaphor describes the importance of the crowd, the power that it represents for the good or the bad of the organization. The Participant Community Gamification Collaboration The power of the crowd Sharing economy Consumers are uniting and creating powerful communities
- 53. The Participant Community Gamification Collaboration The power of the crowd Sharing economy Sharing economy From scarcity to abundance
- 54. The Participant Community Gamification Collaboration The power of the crowd Sharing economy Sharing economy vs
- 55. The Participant Community Gamification Collaboration The power of the crowd Sharing economy Community
- 56. The Participant Community Gamification Collaboration The power of the crowd Sharing economy The power of the crowd
- 57. The Participant Community Gamification Collaboration The power of the crowd Sharing economy Community
- 58. The Participant Community Gamification Collaboration The power of the crowd Sharing economy The power of the crowd
- 59. The Participant Community Gamification Collaboration The power of the crowd Sharing economy The power of the crowd
- 60. The Participant Community Gamification Collaboration The power of the crowd Sharing economy
- 61. This metaphor describes the importance of the crowd, the power that it represents for the good or the bad of the organization. The Participant Community Gamification Collaboration The power of the crowd Sharing economy Consumers are uniting and creating powerful communities Now think… Do you see the change? How does it impact you? Do you have your vision of the future? Do you have a roadmap to get there?
- 62. This metaphor describes the fact that we are just at the beginning of the digital revolution, which means that all of the change that is already happening is probably just scratching the surface. The Cyborg Internet of Things Wearables Quantified self Robotics Data Monitoring Technology keeps progressing.
- 63. The Cyborg Internet of Things Wearables Quantified self Robotics Data Monitoring Virtual Worlds
- 64. The Cyborg Internet of Things Wearables Quantified self Robotics Data Monitoring
- 65. The Cyborg Internet of Things Wearables Quantified self Robotics Data Monitoring
- 66. The Cyborg Internet of Things Wearables Quantified self Robotics Data Monitoring
- 67. The Cyborg Internet of Things Wearables Quantified self Robotics Data Monitoring Data
- 68. The Cyborg Internet of Things Wearables Quantified self Robotics Data Monitoring
- 69. This metaphor describes the fact that we are just at the beginning of the digital revolution, which means that all of the change that is already happening is probably just scratching the surface. The Cyborg Internet of Things Wearables Quantified self Robotics Data Monitoring Technology keeps progressing. Now think… Do you see the change? How does it impact you? Do you have your vision of the future? Do you have a roadmap to get there?
- 71. You’ll need to understand the impact of disruption
- 72. You’ll need a strong vision on your future
- 73. You’ll need a plan with real actions, a Digital Agenda, a roadmap for the future
- 74. You’ll need to evolve from a mothership…
- 75. …to a modern fleet
- 76. Break
- 77. Discussion What will have most impact on your activities? Do you see the change? How does it impact you? Do you have your vision of the future? Do you have a roadmap to get there?
- 78. Glass House Package Frog GatekeeperTraveller Participant Cyborg THE WHEEL OF CHANGE New experts and our peers decide what matters People participate, share and co-create their future Technology becomes part of everything we do The relationship with the market changes New experiences in product, service & packaging The position in the value chain changes Mobile gives access to everything, everywhere, every time
- 79. Hi, I’m Jo Caudron Active in digital since 1993 Internet entrepreneur involved in 20+ start-ups. Founding Partner of Duval Union Consulting @jcaudron jo@duvalunion.com We are business consultants for a digital world. Our mission is to help organization transform.
- 80. Digital Transformation Socius Event - June 2016