Printcasting is a simple niche publishing solution that allows users to create magazines and publications with no design skills required. It has an easy-to-use drag and drop edition builder and self-serve ad platform. Local tests have been done in places like Bakersfield and Philadelphia, with launches upcoming in Puerto Rico and Peru. An app is in development for HP printers. The solution aims to allow users to publish content once and have it distributed across websites, tablets, eReaders and print.