SlideShare a Scribd company logo
The Future of News Collegiate Network Western Division Editors Conference Mark J. Davis VP Strategy & Interactive Media San Diego Union-Tribune
Why worry?
Daily Readership Source: NAA
Advertising Revenue Source: NAA
But, What About Demand? Chart: Markus Prior,  News Audiences and Demand for News
Religion
Religion Leverage Eyeballs 1980’s 1990’s
Religion Conversation Today -
Religion It has it’s  own dogma.
Religion It’s a  conversation. Graphic created by David Armano
Religion Everything online. And first.
Religion Citizen journalism  rules
Religion Hyperlocal rules
Religion Aggregation
Religion Heresy?
Religion The high priests  are old Their message  has been accepted
Religion The dogma is true Don’t accept its primacy It’s not enough
Religion We’re following the dogma to get these But they’re not translating into much
Conversation Rathergate
Hyperlocal
Citizen Journalism
Hyperlocal
Hyperlocal
Hyperlocal/Citizen Journalism
Citizen Journalism
Citizen Journalism
Conversation/Aggregation
Conversation
Online First “Beginning today, we are adopting an Inquirer first policy for our signature investigative reporting, enterprise, trend stories, news features, and reviews of all sorts. What that means is that we won't post those stories online until they're in print.” Mike Leary
Beware Features vs. Futures
Features vs. Futures
Features vs. Futures
NewNews NewsMap
NewNews digg mixx
NewNews Techmeme
NewNews Silobreaker
NewNews Newser
Puzzles Three main puzzles to solve: ,[object Object],[object Object],[object Object]
Relevance ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Relevance But, there are questions… ,[object Object],[object Object]
Distribution ,[object Object],[object Object],[object Object],[object Object]
Distribution But, there are questions… ,[object Object]
Profit ,[object Object],[object Object],[object Object]
Profit But, there are questions… ,[object Object],[object Object],[object Object],[object Object]
Opportunity Although the  supply of information is increasing… … so is the demand. And the supply is poorly organized and of uneven quality. There, is the opportunity.

More Related Content

Similar to The Future of News

Uc.6.fragment[1]
Uc.6.fragment[1]Uc.6.fragment[1]
Uc.6.fragment[1]tcallinan
 
Digital Transformation Norwegian 1206
Digital Transformation Norwegian 1206Digital Transformation Norwegian 1206
Digital Transformation Norwegian 1206Dan Pacheco
 
Integrated social media
Integrated social mediaIntegrated social media
Integrated social mediaRyan Turner
 
Digital Transformation Iapa 1106
Digital Transformation Iapa 1106Digital Transformation Iapa 1106
Digital Transformation Iapa 1106
Dan Pacheco
 
Communications presentation to South Carolina Synod Retired Rostered Leaders
Communications presentation to South Carolina Synod Retired Rostered LeadersCommunications presentation to South Carolina Synod Retired Rostered Leaders
Communications presentation to South Carolina Synod Retired Rostered Leaders
Neal F. Fischer
 
Printcasting En P 0505 2009
Printcasting En P 0505 2009Printcasting En P 0505 2009
Printcasting En P 0505 2009Dan Pacheco
 
Cattolica first class - july 18, 2011
Cattolica   first class - july 18, 2011Cattolica   first class - july 18, 2011
Cattolica first class - july 18, 2011Steve Quigley
 
Web 2.0 Man Ynet 1007
Web 2.0 Man Ynet 1007Web 2.0 Man Ynet 1007
Web 2.0 Man Ynet 1007staciemann
 
Franchising & social media
Franchising & social mediaFranchising & social media
Franchising & social media
enovapr
 
Dream conference final-presentation
Dream conference final-presentationDream conference final-presentation
Dream conference final-presentationLee Mcfarland
 
Denver Event - 2013 - Citizen Journalism and Civic Engagement
Denver Event - 2013 - Citizen Journalism and Civic EngagementDenver Event - 2013 - Citizen Journalism and Civic Engagement
Denver Event - 2013 - Citizen Journalism and Civic EngagementKDMC
 
Japan Presentation
Japan PresentationJapan Presentation
Japan Presentation
Jim Brady
 
Impaq.me: Combining Social Sharing with Fundraising for News Organizations
Impaq.me: Combining Social Sharing with Fundraising for News OrganizationsImpaq.me: Combining Social Sharing with Fundraising for News Organizations
Impaq.me: Combining Social Sharing with Fundraising for News Organizations
Lisa Williams
 
Social Media - Commercial Real Estate
Social Media - Commercial Real EstateSocial Media - Commercial Real Estate
Social Media - Commercial Real Estate
Ben Schaal
 
New Digital Divide And Frontier
New Digital Divide And FrontierNew Digital Divide And Frontier
New Digital Divide And Frontier
Mercury Technology Labs
 
Web 2.0, What's is all about, and why do I care?
Web 2.0, What's is all about, and why do I care?Web 2.0, What's is all about, and why do I care?
Web 2.0, What's is all about, and why do I care?
Patty Bender
 

Similar to The Future of News (20)

Uc.6.fragment[1]
Uc.6.fragment[1]Uc.6.fragment[1]
Uc.6.fragment[1]
 
Digital Transformation Norwegian 1206
Digital Transformation Norwegian 1206Digital Transformation Norwegian 1206
Digital Transformation Norwegian 1206
 
Integrated social media
Integrated social mediaIntegrated social media
Integrated social media
 
Digital Transformation Iapa 1106
Digital Transformation Iapa 1106Digital Transformation Iapa 1106
Digital Transformation Iapa 1106
 
Net gain presentation
Net gain presentationNet gain presentation
Net gain presentation
 
Communications presentation to South Carolina Synod Retired Rostered Leaders
Communications presentation to South Carolina Synod Retired Rostered LeadersCommunications presentation to South Carolina Synod Retired Rostered Leaders
Communications presentation to South Carolina Synod Retired Rostered Leaders
 
Printcasting En P 0505 2009
Printcasting En P 0505 2009Printcasting En P 0505 2009
Printcasting En P 0505 2009
 
Cattolica first class - july 18, 2011
Cattolica   first class - july 18, 2011Cattolica   first class - july 18, 2011
Cattolica first class - july 18, 2011
 
Web 2.0 Man Ynet 1007
Web 2.0 Man Ynet 1007Web 2.0 Man Ynet 1007
Web 2.0 Man Ynet 1007
 
Online newsreleasein
Online newsreleaseinOnline newsreleasein
Online newsreleasein
 
Franchising & social media
Franchising & social mediaFranchising & social media
Franchising & social media
 
Newsroom Change
Newsroom ChangeNewsroom Change
Newsroom Change
 
Dream conference final-presentation
Dream conference final-presentationDream conference final-presentation
Dream conference final-presentation
 
Fundraising 2.0
Fundraising 2.0Fundraising 2.0
Fundraising 2.0
 
Denver Event - 2013 - Citizen Journalism and Civic Engagement
Denver Event - 2013 - Citizen Journalism and Civic EngagementDenver Event - 2013 - Citizen Journalism and Civic Engagement
Denver Event - 2013 - Citizen Journalism and Civic Engagement
 
Japan Presentation
Japan PresentationJapan Presentation
Japan Presentation
 
Impaq.me: Combining Social Sharing with Fundraising for News Organizations
Impaq.me: Combining Social Sharing with Fundraising for News OrganizationsImpaq.me: Combining Social Sharing with Fundraising for News Organizations
Impaq.me: Combining Social Sharing with Fundraising for News Organizations
 
Social Media - Commercial Real Estate
Social Media - Commercial Real EstateSocial Media - Commercial Real Estate
Social Media - Commercial Real Estate
 
New Digital Divide And Frontier
New Digital Divide And FrontierNew Digital Divide And Frontier
New Digital Divide And Frontier
 
Web 2.0, What's is all about, and why do I care?
Web 2.0, What's is all about, and why do I care?Web 2.0, What's is all about, and why do I care?
Web 2.0, What's is all about, and why do I care?
 

Recently uploaded

falcon-invoice-discounting-a-premier-platform-for-investors-in-india
falcon-invoice-discounting-a-premier-platform-for-investors-in-indiafalcon-invoice-discounting-a-premier-platform-for-investors-in-india
falcon-invoice-discounting-a-premier-platform-for-investors-in-india
Falcon Invoice Discounting
 
Putting the SPARK into Virtual Training.pptx
Putting the SPARK into Virtual Training.pptxPutting the SPARK into Virtual Training.pptx
Putting the SPARK into Virtual Training.pptx
Cynthia Clay
 
3.0 Project 2_ Developing My Brand Identity Kit.pptx
3.0 Project 2_ Developing My Brand Identity Kit.pptx3.0 Project 2_ Developing My Brand Identity Kit.pptx
3.0 Project 2_ Developing My Brand Identity Kit.pptx
tanyjahb
 
Brand Analysis for an artist named Struan
Brand Analysis for an artist named StruanBrand Analysis for an artist named Struan
Brand Analysis for an artist named Struan
sarahvanessa51503
 
The-McKinsey-7S-Framework. strategic management
The-McKinsey-7S-Framework. strategic managementThe-McKinsey-7S-Framework. strategic management
The-McKinsey-7S-Framework. strategic management
Bojamma2
 
Recruiting in the Digital Age: A Social Media Masterclass
Recruiting in the Digital Age: A Social Media MasterclassRecruiting in the Digital Age: A Social Media Masterclass
Recruiting in the Digital Age: A Social Media Masterclass
LuanWise
 
RMD24 | Retail media: hoe zet je dit in als je geen AH of Unilever bent? Heid...
RMD24 | Retail media: hoe zet je dit in als je geen AH of Unilever bent? Heid...RMD24 | Retail media: hoe zet je dit in als je geen AH of Unilever bent? Heid...
RMD24 | Retail media: hoe zet je dit in als je geen AH of Unilever bent? Heid...
BBPMedia1
 
Discover the innovative and creative projects that highlight my journey throu...
Discover the innovative and creative projects that highlight my journey throu...Discover the innovative and creative projects that highlight my journey throu...
Discover the innovative and creative projects that highlight my journey throu...
dylandmeas
 
LA HUG - Video Testimonials with Chynna Morgan - June 2024
LA HUG - Video Testimonials with Chynna Morgan - June 2024LA HUG - Video Testimonials with Chynna Morgan - June 2024
LA HUG - Video Testimonials with Chynna Morgan - June 2024
Lital Barkan
 
amptalk_RecruitingDeck_english_2024.06.05
amptalk_RecruitingDeck_english_2024.06.05amptalk_RecruitingDeck_english_2024.06.05
amptalk_RecruitingDeck_english_2024.06.05
marketing317746
 
Cracking the Workplace Discipline Code Main.pptx
Cracking the Workplace Discipline Code Main.pptxCracking the Workplace Discipline Code Main.pptx
Cracking the Workplace Discipline Code Main.pptx
Workforce Group
 
Mastering B2B Payments Webinar from BlueSnap
Mastering B2B Payments Webinar from BlueSnapMastering B2B Payments Webinar from BlueSnap
Mastering B2B Payments Webinar from BlueSnap
Norma Mushkat Gaffin
 
Improving profitability for small business
Improving profitability for small businessImproving profitability for small business
Improving profitability for small business
Ben Wann
 
Digital Transformation and IT Strategy Toolkit and Templates
Digital Transformation and IT Strategy Toolkit and TemplatesDigital Transformation and IT Strategy Toolkit and Templates
Digital Transformation and IT Strategy Toolkit and Templates
Aurelien Domont, MBA
 
Project File Report BBA 6th semester.pdf
Project File Report BBA 6th semester.pdfProject File Report BBA 6th semester.pdf
Project File Report BBA 6th semester.pdf
RajPriye
 
CADAVER AS OUR FIRST TEACHER anatomt in your.pptx
CADAVER AS OUR FIRST TEACHER anatomt in your.pptxCADAVER AS OUR FIRST TEACHER anatomt in your.pptx
CADAVER AS OUR FIRST TEACHER anatomt in your.pptx
fakeloginn69
 
Exploring Patterns of Connection with Social Dreaming
Exploring Patterns of Connection with Social DreamingExploring Patterns of Connection with Social Dreaming
Exploring Patterns of Connection with Social Dreaming
Nicola Wreford-Howard
 
Kseniya Leshchenko: Shared development support service model as the way to ma...
Kseniya Leshchenko: Shared development support service model as the way to ma...Kseniya Leshchenko: Shared development support service model as the way to ma...
Kseniya Leshchenko: Shared development support service model as the way to ma...
Lviv Startup Club
 
Company Valuation webinar series - Tuesday, 4 June 2024
Company Valuation webinar series - Tuesday, 4 June 2024Company Valuation webinar series - Tuesday, 4 June 2024
Company Valuation webinar series - Tuesday, 4 June 2024
FelixPerez547899
 
The key differences between the MDR and IVDR in the EU
The key differences between the MDR and IVDR in the EUThe key differences between the MDR and IVDR in the EU
The key differences between the MDR and IVDR in the EU
Allensmith572606
 

Recently uploaded (20)

falcon-invoice-discounting-a-premier-platform-for-investors-in-india
falcon-invoice-discounting-a-premier-platform-for-investors-in-indiafalcon-invoice-discounting-a-premier-platform-for-investors-in-india
falcon-invoice-discounting-a-premier-platform-for-investors-in-india
 
Putting the SPARK into Virtual Training.pptx
Putting the SPARK into Virtual Training.pptxPutting the SPARK into Virtual Training.pptx
Putting the SPARK into Virtual Training.pptx
 
3.0 Project 2_ Developing My Brand Identity Kit.pptx
3.0 Project 2_ Developing My Brand Identity Kit.pptx3.0 Project 2_ Developing My Brand Identity Kit.pptx
3.0 Project 2_ Developing My Brand Identity Kit.pptx
 
Brand Analysis for an artist named Struan
Brand Analysis for an artist named StruanBrand Analysis for an artist named Struan
Brand Analysis for an artist named Struan
 
The-McKinsey-7S-Framework. strategic management
The-McKinsey-7S-Framework. strategic managementThe-McKinsey-7S-Framework. strategic management
The-McKinsey-7S-Framework. strategic management
 
Recruiting in the Digital Age: A Social Media Masterclass
Recruiting in the Digital Age: A Social Media MasterclassRecruiting in the Digital Age: A Social Media Masterclass
Recruiting in the Digital Age: A Social Media Masterclass
 
RMD24 | Retail media: hoe zet je dit in als je geen AH of Unilever bent? Heid...
RMD24 | Retail media: hoe zet je dit in als je geen AH of Unilever bent? Heid...RMD24 | Retail media: hoe zet je dit in als je geen AH of Unilever bent? Heid...
RMD24 | Retail media: hoe zet je dit in als je geen AH of Unilever bent? Heid...
 
Discover the innovative and creative projects that highlight my journey throu...
Discover the innovative and creative projects that highlight my journey throu...Discover the innovative and creative projects that highlight my journey throu...
Discover the innovative and creative projects that highlight my journey throu...
 
LA HUG - Video Testimonials with Chynna Morgan - June 2024
LA HUG - Video Testimonials with Chynna Morgan - June 2024LA HUG - Video Testimonials with Chynna Morgan - June 2024
LA HUG - Video Testimonials with Chynna Morgan - June 2024
 
amptalk_RecruitingDeck_english_2024.06.05
amptalk_RecruitingDeck_english_2024.06.05amptalk_RecruitingDeck_english_2024.06.05
amptalk_RecruitingDeck_english_2024.06.05
 
Cracking the Workplace Discipline Code Main.pptx
Cracking the Workplace Discipline Code Main.pptxCracking the Workplace Discipline Code Main.pptx
Cracking the Workplace Discipline Code Main.pptx
 
Mastering B2B Payments Webinar from BlueSnap
Mastering B2B Payments Webinar from BlueSnapMastering B2B Payments Webinar from BlueSnap
Mastering B2B Payments Webinar from BlueSnap
 
Improving profitability for small business
Improving profitability for small businessImproving profitability for small business
Improving profitability for small business
 
Digital Transformation and IT Strategy Toolkit and Templates
Digital Transformation and IT Strategy Toolkit and TemplatesDigital Transformation and IT Strategy Toolkit and Templates
Digital Transformation and IT Strategy Toolkit and Templates
 
Project File Report BBA 6th semester.pdf
Project File Report BBA 6th semester.pdfProject File Report BBA 6th semester.pdf
Project File Report BBA 6th semester.pdf
 
CADAVER AS OUR FIRST TEACHER anatomt in your.pptx
CADAVER AS OUR FIRST TEACHER anatomt in your.pptxCADAVER AS OUR FIRST TEACHER anatomt in your.pptx
CADAVER AS OUR FIRST TEACHER anatomt in your.pptx
 
Exploring Patterns of Connection with Social Dreaming
Exploring Patterns of Connection with Social DreamingExploring Patterns of Connection with Social Dreaming
Exploring Patterns of Connection with Social Dreaming
 
Kseniya Leshchenko: Shared development support service model as the way to ma...
Kseniya Leshchenko: Shared development support service model as the way to ma...Kseniya Leshchenko: Shared development support service model as the way to ma...
Kseniya Leshchenko: Shared development support service model as the way to ma...
 
Company Valuation webinar series - Tuesday, 4 June 2024
Company Valuation webinar series - Tuesday, 4 June 2024Company Valuation webinar series - Tuesday, 4 June 2024
Company Valuation webinar series - Tuesday, 4 June 2024
 
The key differences between the MDR and IVDR in the EU
The key differences between the MDR and IVDR in the EUThe key differences between the MDR and IVDR in the EU
The key differences between the MDR and IVDR in the EU
 

The Future of News