The document appears to be a quiz about social media usage trends related to gender. It asks multiple choice questions about which social network has more male than female users, which gender posts more frequently, interacts with brands more, and consumes more news through social media. The majority of the questions indicate that women engage with social media more than men across these different metrics.

1. Social Media
Goldsmiths Short Course
Best Practice Quiz
7-8th of November 2015

2. Question 1:
Which is the only Social Network that
has more men using it than women?

3. Men & Women

4. Question 2:
Who posts more often per day
Men or Women?

5. Women!

6. Question 3:
Who are more likely to interact with
Brands via Social Media
Men or Women?

7. Women!

8. Question 4:
Who consumers most News via Social
Media
Men or Women?

9. Women!

10. Question 5:
Who uses Social Media via Mobile
devices more
Men or Women?

11. Women!

12. Question 6:
What is the best time for posting on
Facebook. Is it?
a)7am
b)10am
c)12pm
d)3pm
e)5pm

13. Best times to post on Social Media

14. Question 2:
How many people use Facebook from
a mobile device?
a)100m
b)200m
c)400m
d)700m
e)800m

15. Best times to post on Social Media

16. Question 4:
Is it better to post on Twitter on
Weekdays or Weekends?

17. Best times to post on Social Media

18. Question 5:
Is it better to post on Linked-in
during work hours or outside of work
hours?

19. LinkedIn

20. Question 4:
Is the average length of website visit
on Pinterest?
a)5m
b)8m
c)13m
d)16m
e)20m

21. Pinterest

22. Timeline Attention Span
• Which Social Network has the
longest attention span half-life?
a)Facebook
b)Twitter
c)Direct Links via Messenger
d)Youtube

23. Timeline Attention Spans

24. Identity the Social Network by the
statements.

25. a)I like coffee!
b)I like #coffee!
c)I am good at drinking coffee!
d)Watch me as I drink coffee!
e) Here is a collection of pictures and
recipees of coffee drinks
f) I am a Google employee and I like coffee.
g) What is the difference between a machiatto
and a latte?
h) Here is a vintage picture of me drinking coffee?
Coffee