The document discusses reviving an obsolete business model by turning an 1980s-era video shop into a work of art. It notes that new technologies typically enhance existing behaviors, make old behaviors obsolete, retrieve previously obsolete behaviors, and may have negative consequences if very successful. The author proposes that reopening a video shop could enhance VHS features like fast forwarding, make modern technologies like smartphones obsolete by focusing on low video quality, and retrieve behaviors like adjusting tracking. The shop would contain rare pre-certified VHS tapes that could be rented for £5 per weekend by joining the club via email.

2. • The first video club I ever went to was in
Bournemouth at the age of 8. The whole
collection had been stolen from the QE2 cruise
liner. My parents were so dysfuntional that they
never managed to get the videos back on time.
The fines really stressed me out.
• It was a relief therefore when the video shops
died out, the VHS cassette in my father’s boot
was no longer accruing fines.
• I began to wonder about obselete business
models. Could you make a work again if they
were turned into a work of art?

3. • The media theorist – Marshal Mcluhan said that
each new evolution in communication had 4
impacts. The same is true of business models.

4. • It will enhance something that already happens.
• It will make something we presently do obsolete.
• It will retrieve a behaviour that was previously
made obsolete by a previous innovation.
• If very successful it will ‘Flip-Out’ and have
negative consequences.
A true innovation in business will do the
following….

5. Can this be true of an old 1980’s video shop?
• Enhance – Fast Forward and Rewind on a VHS
machine sound cool.
• Obsolete –It will make smart phones a thing
of the past as you concentrate on the poor
quality of the image.
• Retrieve – Having to play around with the
tracking to get the image not to wobble.
• Flip Out – You will flip out at how cool you are
to join a new video club.

6. • This 1980’s video club only contains 15 VHS cassettes,
but all are rare and from a time before certification.
• You can rent these videos for £5.00 for a weekend.
• All you have to do to borrow one, is join the club is by
emailing goldenanorak@gmail.com
• But don’t worry I won’t fine you if you are late bringing
them back…..