The influencer marketing industry is projected to grow to $15 billion by 2022, up from $8 billion in 2019, according to a Business Insider Intelligence report. The report also found that brands' largest share of social media presence is on Instagram at 79%, followed by Facebook, YouTube, Twitter, and LinkedIn. Influencers can be categorized based on their reach, niche audience, and engagement, and brands should partner with influencers who are aligned with their brand and products, build a quality network, and focus on longer-term partnerships.

1. According to the most recent
report by Business Insider
Intelligence,
the influencer marketing industry is on track to be worth
up to $15 Billion by 2022, up from as much as $8 Billion in
2019.
Kavita Gupta

2. Influencer Marketing by
2022
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3. Per Influencer Marketing Hub,
brand share of Social Media
Platforms is:
79% Instagram
46% Facebook
36% YouTube
24% Twitter
12% LinkedIn
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4. Categorizing Influencers
Reach
Niche
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Influencers can be categorised
on the basis of:

5. Reach-Targeted Reach, Cost-effectiveness,
Engagement, Authenticity, Accessibility
Niche-Relevant niche influencers for more
targeted audience
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6. What should brands keep
in mind?
Influencer is aligned with the brand and
product
Build a strong network of high-quality
influencers
Build longer-term partnerships with few,
more authentic influencers
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7. Thank You :)
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Kavita Gupta
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