Harnessing Visual Search Technology

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Visual search uses image recognition technology to allow users to search for products using images instead of keywords. It is an important technology that is growing rapidly and will increase retailers' digital commerce revenue by 30% by 2021 according to Gartner. Popular visual search platforms include Pinterest, Bing, Google, Amazon and others. For retailers to optimize for visual search, they should add images and metadata like alt text to their websites and implement schema markups for products.

Marketing

WHAT IS VISUAL SEARCH AND
WHY IS IT IMPORTANT?

VISUAL SEARCH IS BASED ON AN ALGORITHM THAT ALLOWS USERS TO
USE IMAGES TO SEARCH FOR PRODUCTS

ACCORDING TO GARTNER, EARLY ADOPTER BRANDS THAT REDESIGN
THEIR WEBSITES TO SUPPORT VISUAL AND VOICE SEARCH WILL
INCREASE DIGITAL COMMERCE REVENUE BY 30% BY 2021
2
4.5
5.81
12
22
34
60
0
10
20
30
40
50
60
70
2012 2013 2014 2015 2016 2017 2018
MarketrevenueinmillionUSdollars
SOURCE: Statista

OTHER INTERESTING STATS ON VISUAL SEARCH
140% 90% 85% 74%
YoY increase in visual
searches on Pinterest. The
platform reached 600M
monthly searches
of information received by
the brain is visual
viewers are more likely to
purchase a product after
watching a product video
of consumers think traditional
text-based keyword searches
are inefficient at helping find
the right products online
SOURCE: Pinterest SOURCE: MIT SOURCE: Internet Retailer SOURCE: Slyce

IN THE UK 45% OF THE RETAILERS ARE USING VISUAL SEARCH
SOURCE: Tech HQ

IMAGES ARE THE NEW KEYWORDS, 62% OF MILLENNIALS WANT
VISUAL SEARCH OVER ANY OTHER NEW TECHNOLOGY
SOURCE: Visenze

WHO ARE THE KEY PLAYERS IN THE SPACE?
BINGPINTEREST
LENS
AMAZONGOOGLE
LENS

ADD IMAGES TO THE SITEMAP OR CONSIDER CREATING ONE FOR THEM

1. Compress image size
2. Alt attribute
3. Use stock photography,
provided it has been edited
to make it unique
4. Remove the clutter
OPTIMISE THE IMAGES IN ORDER TO MAKE THEM DISCOVERABLE BY
SEARCH ENGINES

1. Consider integrating visual search
technology within your site
2. Add images for your products
considering visual search
opportunities
3. Always focus on organic image
visibility Key
Takeaways

For further information on visual search or to attend one of our forthcoming events,
please contact:
Jack Harvard Taylor
Marketing & Business Development Manager
Jack.Taylor@Threepipe / 0207 632 4800

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Harnessing Visual Search Technology

1. HARNESSING VISUAL SEARCH TECHNOLOGY

2. WHAT IS VISUAL SEARCH AND WHY IS IT IMPORTANT?

3. VISUAL SEARCH IS BASED ON AN ALGORITHM THAT ALLOWS USERS TO USE IMAGES TO SEARCH FOR PRODUCTS

4. ACCORDING TO GARTNER, EARLY ADOPTER BRANDS THAT REDESIGN THEIR WEBSITES TO SUPPORT VISUAL AND VOICE SEARCH WILL INCREASE DIGITAL COMMERCE REVENUE BY 30% BY 2021 2 4.5 5.81 12 22 34 60 0 10 20 30 40 50 60 70 2012 2013 2014 2015 2016 2017 2018 MarketrevenueinmillionUSdollars SOURCE: Statista

5. OTHER INTERESTING STATS ON VISUAL SEARCH 140% 90% 85% 74% YoY increase in visual searches on Pinterest. The platform reached 600M monthly searches of information received by the brain is visual viewers are more likely to purchase a product after watching a product video of consumers think traditional text-based keyword searches are inefficient at helping find the right products online SOURCE: Pinterest SOURCE: MIT SOURCE: Internet Retailer SOURCE: Slyce

6. IN THE UK 45% OF THE RETAILERS ARE USING VISUAL SEARCH SOURCE: Tech HQ

7. HOW DOES IT WORK?

8. IMAGES ARE THE NEW KEYWORDS, 62% OF MILLENNIALS WANT VISUAL SEARCH OVER ANY OTHER NEW TECHNOLOGY SOURCE: Visenze

9. WHO ARE THE KEY PLAYERS IN THE SPACE? BINGPINTEREST LENS AMAZONGOOGLE LENS

10. HOW TO OPTIMISE?

11. ADD IMAGES TO THE SITEMAP OR CONSIDER CREATING ONE FOR THEM

12. 1. Compress image size 2. Alt attribute 3. Use stock photography, provided it has been edited to make it unique 4. Remove the clutter OPTIMISE THE IMAGES IN ORDER TO MAKE THEM DISCOVERABLE BY SEARCH ENGINES

13. IMPLEMENT SCHEMA MARK UPS ON PRODUCTS

14. 1. Consider integrating visual search technology within your site 2. Add images for your products considering visual search opportunities 3. Always focus on organic image visibility Key Takeaways

15. For further information on visual search or to attend one of our forthcoming events, please contact: Jack Harvard Taylor Marketing & Business Development Manager Jack.Taylor@Threepipe / 0207 632 4800

Harnessing Visual Search Technology

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