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Danielle Ricks Digital Media Video Production Portfolio


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I have had a long media career. This is a portfolio of my digital media and production work with links to view various video content.

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Danielle Ricks Digital Media Video Production Portfolio

  2. 2. Where to Find Me Instagram: @daniellericks Twitter: @daniellericks LinkedIn: YouTube:
  3. 3. WORK EXPERIENCE Digital Media Experience: 10+ years to include: ➤ Nationally syndicated broadcast television Production ➤ Live event production ➤ In-studio and on-location production ➤ Contract, vendor and talent negotiations ➤ Short-form video production ➤ Manage social media projects ➤ Book and oversee social media blogger/influencer teams ➤ Execute cross-platform, multi-media digital campaigns ➤ Report out on ROI ➤ Provide digital and social media support, direction and training ➤ Develop and manage weekly and monthly social media plans and calendars ➤ Develop social media SOPs (Standard Operating Procedures) ➤ Specialized in developing social media and brand marketing campaigns ➤ Project manage online and offline social media events Entertainment Government Non-profits Startups Festivals Events Music Sponsorship Training Workshops
  4. 4. VIDEO | BROADCASTING 2017 - Digital Media Producer | Capital Jazz TV | Columbia, MD - Freelance Produced online celebrity interviews and field production packages. Co-produced the recap video and sizzle reel for the 2107 Capital Jazz Festival that features nearly 30 national music acts. The Festival attracts music lovers from 44 states. s 2015 - Digital Media Producer | Miles Ahead Entertainment (MEA) | 2015 Essence Festival |New Orleans, LA - Freelance Managed the video and daytime digital media activation for this music festival that attracts the most influential African-American voices in music, business, entertainment, activism, music, politics, fashion, fitness and beauty. Oversaw the MAE team of bloggers and influencers in advance of the Festival. Managed the on-the-ground engagement. Aligned social media engagement with the Essence Festival PR and sponsor initiatives to include: Ford, Procter & Gamble, Verizon and McDonalds. 2014 - Digital Media Producer | Miles Ahead Entertainment | 2014Broccoli City Festival | Washington, DC S - Freelance Provided digital media support for the “Toyota Green at the Broccoli City Music Festival DC.” The Festival is designed to engage and activate over 2000 urban millennials from around the world on healthy eating and environmental sustainability. 2008 - Executive Producer | Retirement Living TV | Columbia, MD - FULL-TIME Developed, designed and oversaw all production aspects of The Voice, a nationally syndicated talk-show for RL TV. Hired and supervised on-air talent and a team made up of 75 staff members, freelancers, and crew. Managed a multi-million dollar budget and daily production deliverables 2003 - Special Event Producer | Walt Disney World Entertainment| Orlando, FL - FULL-TIME Managed live concerts, festivals, remote TV broadcasts and special events at Pleasure Island Downtown Disney. Oversaw a team of 100+ staff members. Was the primary liaison between clients, marketing, and upper management. Assembled, managed and trained multiple project teams and staff members. Drove incremental attendance by 45% over two years. Managed a yearly multi-million dollar production budget. Gathered and evaluated market research and trends. Wrote quarterly reports to upper management. Partnered extensively with the marketing department on event and business development ideas to drive attendance. Fostered new business opportunities. Conducted monthly, presentations and reports to upper management. 2002 - Producer|CBS/Eyemark Entertainment |Hartford, CT - FULL-TIME Wrote, booked and produced for The Gayle King Show, a nationally syndicated, daily, talk show. Managed the show budget, a staff of six team Producer | UniWorld Group | Washington, DC | 2003 - 2005 — Booked national newsmakers, politicians, personalities, and celebrities, for the Emmy award-winning, syndicated news program, America’s Black Forum. 2001 - Multi-shows - Freelance Producer TV One | Washington, DC | Raised over a quarter-million dollars in sponsorship donations for the game show, Get The Hookup. Produced segment packages. UniWorld Group | Washington, DC | Booked national newsmakers, politicians, personalities, and celebrities, for the Emmy award-winning, syndicated news program, America’s Black Forum. 2000 - Senior Producer | BET/Viacom | Washington, DC - FULL-TIME Developed entertainment programming and interactive games for the music video show, Video Soul, and the BET Soundstage Club. Managed 15 staff members consisting of full-time and freelance producers and crews. Developed departmental policies and production schedules.
  5. 5. SOCIAL & DIGITAL MEDIA MARKETING 2019 ➤ Danielle Ricks Productions (DPR) | Las Vegas, Nevada Media Consultant - Manage multi-media social, digital, and communication plans. Specialties include social, digital and brand marketing strategies as well as producing videos, webinars and executive training sessions. 2018 ➤ MGM Resorts, International - Global hospitality and entertainment company - FULL-TIME Director, Social Strategy Corporate Communications - Social media management - Led the Social Media team through artful storytelling to drive external and internal engagement. Developed and executed campaigns across various social media channels such as Facebook, Twitter, and Instagram. Identified and managed the results of social media marketing campaigns implemented to drive organic, paid and earned social media efforts 2017 ➤ Legacy International, Inc. - An international capacity building organization specializing in peace-building, social entrepreneurs, leadership training, and dialogue. - CONTRACT Digital storytelling workshops and Algerian U.S. State Department Outbound Communications delegate ➤ NSBE (National Society of Black Engineers) - An organization dedicated to the academic and professional success of African-American engineering students and practitioners. - CONTRACT #BlackSTEMLikeMe Campaign - Facebook, Twitter, Instagram, Snapchat, IG Stories, YouTube Micro-site, digital strategy 2016 ➤ WHUR- FM Radio - Washington DC's original black, urban, adult-contemporary radio station playing the best mix of old school, new music, R&B - CONTRACT Social media management and engagement Disney Dreamer Academy with Steve Harvey and Essence Magazine - Facebook, Facebook Live, Instagram and Twitter Grand Opening of the Smithsonian National Museum of African American History and Culture - Facebook Live ➤ Legacy International, Inc. - An international capacity-building organization specializing in peace-building, social entrepreneurs, leadership training, and dialogue. - CONTRACT Social Media training, digital storytelling, social media guidelines/toolkit, social media engagement - Facebook, Twitter, Instagram, YouTube ➤ Corporate Alley Cat - A company designed to address the unique experiences and needs of people of color in Corporate America. - CONTRACT Social Media Management - Facebook, Twitter, Instagram, IG Stories, YouTube, Social Media Calendar and LinkedIn 2015 ➤ Christoper Street - LA Pride Festival and Parade - Non-profit committed to the goals of human rights, education, outreach and equality - CONTRACT Led social media engagement and led social marketing efforts for the 45th Anniversary of the LA Pride Festival - Twitter, Facebook, Instagram 2014 ➤ Campaign Consultation, Inc - Works with individuals and organizations -- at the local, state, national, and international levels -- to achieve public policy, issue advocacy, organizational & business development, media & marketing, and community development - FULL-TIME Social Media Specialist - Deepened the relationship within the AmeriCorps VISTA (Volunteers in Service to America) online community to help market the VISTA brand within the digital space. Produced and presented weekly online webinars, Developed and managed the community engagement - Twitter, Facebook, YouTube, Flickr, Social Media calendar, ROI, social media training
  6. 6. DANIELLE RICKS PRODUCTIONS ➤ Content curation ➤ Video production ➤ Strategic digital marketing plans ➤ Social media support ➤ Mission-driven online campaigns Danielle Ricks has two decades of media and communications experience and is the head storyteller and owner of a boutique media company, Danielle Ricks Productions (DRP). DRP is made up of a group of freelancers who offer everything from video production services and media coaching to social media and digital media support. Consulting services include:
  7. 7. Danielle Ricks Productions Samples of my work can be found on my website at: As digital and video producer, I have taken my years of experience producing live and in-studio television programing along with producing remote shoots and special events and translated that experience to cater to online audiences. As a result, I have been able to develop specialized content that is creative, targeted, measurable, and memorable.
  8. 8. Danielle Ricks Productions Samples can also be found via the “My Work” Playlist on YouTube channel at: Specialities include developing social, digital and brand marketing promotional videos, web series, “Ted” talks and executive training sessions.
  9. 9. MGM RESORT INTERNATIONAL ➤ Developed and executed campaigns across various social media channels such as Facebook, Twitter, and Instagram. ➤ Identified and managed the results of social media marketing campaigns implemented to drive organic, paid and earned social media efforts. ➤ Collaborated with Brand Marketing, Creative, and Public Relations on content development and implementation, including images, infographics, videos, and blogs. ➤ Partnered with internal partners to develop effective social media budgets to support campaigns and business objectives across a variety of social platforms. ➤ Managed corporate social media communications ➤ Managed social media crisis communication   ➤ Produced, developed, and led the social media activations for #TheTimeIsNow social media activations and implementations for the annual Women's Leadership Conference 2018, a signature program of the MGM Resorts Foundation. Expanded the Company's brand story across a variety of social media platforms. Led the Social Media Managers and Social Media Strategists who developed and communicated the essence of the Company through artful storytelling to drive external and internal engagement.
  10. 10. MGM Women’s Leadership Conference (WLC) Creative Concept
  11. 11. Women’s Leadership Conference Videos Promotional videos Day 1 Recap Video Day 2 Recap Video
  12. 12. Women’s Leadership Conference (WLC)Video Production Worked with MGM broadcast teams to produce promotional videos before the conference, Facebook Live interviews during the event and recap video at the conclusion. In total, the 21 videos produced for the Women’s Leadership Conference marking the highest performing WLC social engagement videos to date.
  13. 13. CAPITOL JAZZ FEST TV The 2107 Capital Jazz Festival that features nearly 30 national music acts, on two stages. The festival attracts music lovers from 44 states. Our freelance crew covered the three day festival for Capitol Jazz Fest TV, an online station dedicated to the music and festivities associated with the Jazz Fest. ➤ Produced online celebrity interviews during the festival ➤ Field produced the behind-the-scenes video before, during and after the concerts ➤ Produced recap video and sizzle reel
  14. 14. Capital Jazz Fest 2017 Videos
  15. 15. LEGACY INTERNATIONAL, INC. ➤ Promote the launch of the first-ever U.S. Department of State Emerging Young Leaders Award ➤ Inform the public about the ten Emerging Young Leaders’ stories and leadership abilities via social media ➤ Highlight programs administered by Legacy International ➤ Increase Legacy International’s online presence ➤ Provide social media training and guidelines Developed and executed the Social Media strategy for the Emerging Young Leaders Award, an initiative of the U.S. Department of State’s Bureau of Educational and Cultural Affairs organized by Legacy International, Inc. The EYLA strategic social media plan was developed to achieve the following goals:
  16. 16. Related Link: The social media plan was a coordinated effort in the promotion and engagement of the Emerging Young Leaders via Facebook, Twitter, YouTube Instagram and LinkedIn social channels. The #EYLeaders hashtag reached over 14K impressions over a 30 days. The outreach offered the Awardees a way to use social media to elevate their efforts to the U.S. online audience as well as a means to share their experiences with their networks in their home countries. Presented webinars on Digital Media Storytelling. Legacy International - U.S. State Department Emerging Young Leaders
  17. 17. NSBE #BLACKSTEMLIKEME In a partnership between NSBE (National Society of Black Engineers) and the United States Air Force, launched the “Black STEM Like Me” social media campaign. The campaign focused on African American leaders and experts. The goal was to encourage college-age students to choose a profession in STEM (science, technology, engineering, and math) and to look at the U.S. Air Force as a career option. The target audience was young African American students (18-24 years) attending universities and colleges. The emphasis was on Historically Black Colleges and Universities (HBCUs) and STEM students. ➤ Produced, developed, managed and executed every phase of the NSBE Black STEM Like Me campaign. ➤ Produced informational promotions videos ➤ Oversaw and executed the Black STEM Like Me multi-platform social media marketing campaign ➤ Hired and managed the team of bloggers and influencers ➤ Hired and led the Social Media Community Managers
  18. 18. #BlackSTEMLikeMe Campaign Social Posts
  19. 19. #BlackSTEMLikeMe Campaign Video Testimonials
  20. 20. AMERICORPS VISTA Full-time Social Media Specialist with Campaign Consultation. Worked on the Corporation for National and Community Service (CNCS) AmeriCorps VISTA social and digital media. AmeriCorps VISTA is a national service program designed to alleviate poverty. President John F. Kennedy originated the idea for VISTA, founded as Volunteers in Service to America in 1965. ➤ Produced and executed the day-to-day AmeriCorps VISTA social media channels for Facebook, Twitter, LinkedIn, and YouTube ➤ Helped the VISTA community discover critical online resources and tools via the AmeriCorps VISTA closed source website ➤ Produced, wrote and co-presented 32 VIST webinars (online workshops) ➤ Wrote weekly, Monday - Friday social media plans, quarterly reports, and weekly briefs which included social media metrics and analytics that informed social media outreach ➤ Developed and maintained social media guidelines ➤ Provided social media training to stakeholders and staff ➤ Managed successful photo and video contests ➤ Managed and developed Facebook Q&A sessions, live tweet-chats, and email campaigns that supported outreach goals ➤ Worked with internal graphic design and external development teams on both online and offline media communications
  21. 21. A 6-month at-a-glance report during my five years as the Social Media Specialist for Campaign Consultation. In that time, I produced and co-hosted over 245 online web series that resulted in 3,188 attendees. Total social media marketing engagement resulted in over 200,000 touchpoints. AmeriCorps VISTA Social Media Engagement
  22. 22. ESSENCE FESTIVAL 2015 ➤ Oversaw the MAE video and digital content for the sponsored daytime activation ➤ Worked with the MAE on-site field producer and videographer on assigned coverage and digital messaging associated with social posts ➤ Provided digital coverage with the designated sponsor and EF hashtags ➤ Managed nightly video recap posts ➤ Led the team of bloggers and influencers for the media press junket and social posts ➤ Posted across social platforms ➤ Conducted interviews and coverage of pre-determined celebrity guests that came into the Essence Festival media center ➤ Provided a social media report Subcontracted by Miles Ahead Entertainment (MA) to manage and support a team of bloggers, social media influencers and production staff for the daytime Essence Festival 2016 activation. Instagram, Twitter and Facebook produced a combined reach of over five million impressions. Messaging was developed to align social media engagement with the Essence Festival PR and sponsor initiatives; Ford, P &G (My Black is Beautiful), Verizon and McDonalds. Key hashtags included #ESSENCEFest, #FordUp, #MBIB, #AllTogetherBeautiful, #365Black and #VerizonLive.
  23. 23. Essence Festival 2015 Social Engagement
  24. 24. Essence Festival2015 IG posts and Twitter Posts
  25. 25. THE VOICE Was the Executive Producer for The Voice on RLTV. RLTV is the only network specifically targeting people over 50. Our programming, from news to entertainment, was created for knowledgeable, experienced adults who understand the importance of television. As an EP for The Voice, I developed, designed, and oversaw all production aspects of The Voice, a nationally syndicated talk-show for RL TV. ➤ Auditioned, hired and supervised on-air talent ➤ Negotiated contract agreements with talent and vendors ➤ Hired a staff of 75 members to include: directors, the senior producer, and the production team made up of producers, associate producers, production assistants and a production manager. ➤ Hired the in-studio crew ➤ Managed a multi-million dollar budget ➤ Developed show ideas ➤ Oversaw daily production deliverables
  26. 26. The Voice Highlight Sizzle Reel
  27. 27. Let’s Connect… Instagram: @daniellericks LinkedIn: YouTube: Email: