Sustaining Social Media Momentum


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Whether you are going away for a conference, vacation or holiday, there are times when you will not be able to personally manage your social media sites. In this webshop we’ll teach VISTA how they can keep their sites active
and their audiences engaged even when they are offline for a short or extended period of time. For the video presentation visit

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Sustaining Social Media Momentum

  1. 1. Sustaining Social MediaMomentum: Keepingyour Audience EngagedWhether you are going away for a conference, vacation orholiday, there are times when you will not be able topersonally manage your social media sites. In thiswebshop we’ll teach you how to keep your sites activeand your audiences engaged even when you are offlinefor a short or extended period of time by:• Managing multiple accounts• Taking inventory of your sites, content and audience needs• Developing a social media short term messaging plan• Setting up automatic posts
  2. 2. WELCOME Sustaining Social Media Momentum: Suzanne KniznerKeeping your Audience Project & Corporate Coordinator Engaged Campaign Consultation, Inc.
  3. 3. Tips for using WebEx (this virtual workshop tool) 1. If you lose your internet connection, reconnect using the link that was emailed to you 2. If you lose your phone connection, re-dial the phone number and re- join 3. WebEx Support: 1-866-229-3239 (U.S. and Canada Toll-Free)Social Media Monday:Sustaining Social Media Momentum: Keeping your Audience EngagedConference Call: 1-877-297-9359
  4. 4. ALSO PLEASE KNOW…• This webshop is being recorded and will be available on the VISTA Campus Social Media Monday (SMM) landing page along with the archives of previous webshops at• All Links used during this webshop will be made available at the end of the presentation
  5. 5. TODAY’S PRESENTERS…Michelle Bond Elizabeth L. Matthews Danielle Ricks Project VISTA Alumni Outreach Social Media Manager and Support Specialist Specialist Campaign Corporation for CampaignConsultation, National & Consultation, Inc. Community Service Inc.
  6. 6. WELCOMEElizabeth L. MatthewsVISTA Alumni Outreach andSupport SpecialistCorporation for National andCommunity Service
  7. 7. WELCOME OUR GUESTSMichael Dummeyer Mario QuinonesVISTA Outreach Coordinator, Social Media CoordinatorCoalition for Compassion and Justice Human Rights Initiative of North TexasPrescott, Arizona Dallas, Texas
  8. 8. PURPOSE…Social Media Monday (SMM) webshops:virtual workshops – real social changeWe will provide you - members, sponsors, community leaders, alumni, and others - with: – Hands-on access to social media applications such as social networking blogging, video/photo sharing, bookmarking, etc. – An opportunity to learn how to strategically use these tools to create social changeIn addition, SMM webshops are: – Hosted by technology experts along with a variety of VISTAs and guests with on-the-ground experience – Aimed to give you a specific set of skills each month to assist you in your VISTA role and social change efforts
  9. 9. TODAY’S SMM AGENDA…• Social Media Management Explained• Getting Started• Social Media Management Tools• Social Media Messaging Plan• Case Studies from our VISTAs• Q&A
  10. 10. PollIn your role, are you responsible for social media? a. Yes b. NoHow many social media sites are you currently managing? a. None b. 1-2 c. 2-3 d. 3 or moreAre you currently using social media management tools? a. Yes b. NoHave you developed a social media messaging plan? a. Yes b. No
  11. 11. What is Social Media Management?
  12. 12. Why Social Media Management• You can’t be everywhere at once• Saves time when you really need it• Keeps your audience engaged• Continues to promote your organization’s mission• Helps you stay on message Poll Results
  13. 13. Getting Started• Analyze the content• Examine the audience for each of your platforms• Determine the SM management tools• Develop a SM messaging plan
  14. 14. Five Superior Social Media Management Tools1.TweetDeck2.CoTweet3.HootSuite4.Seesmic/Ping5.SocialOomph
  15. 15. TweetDeck
  16. 16. CoTweet
  17. 17.
  18. 18. HootSuite
  19. 19. Seesmic / Ping
  20. 20. SocialOomph
  21. 21. Social Media Messaging Plan
  22. 22. SM Messaging Plan continued
  23. 23. SM Messaging Plan continued
  24. 24. SM Messaging Plan continued
  25. 25. VISTA Case StudyMichael DummeyerVISTA Outreach Coordinator,Coalition for Compassion and JusticePrescott, Arizona
  26. 26. VISTA Case StudyMario QuinonesSocial Media CoordinatorHuman Rights Initiative ofNorth Texas in Dallas
  28. 28. Take a Campus Tour…
  29. 29. THINGS TO KEEP IN MIND…1. Hatch Act – restrictions on political activity by federal government employees and by employees of certain state and local government agencies2. Being Tasteful and Appropriate – remember you’re representing VISTA3. Staying Safe online – protecting yourself, and your organization while online: • Keep your passwords in a secure place • Do not share your password with anyone • Be selective in choosing your username and email address • Don’t give out information simply because it is requested • Block or ignore unwanted users • Don’t allow others to draw you into conflict • Watch what you “say” online • Never use a work account for personal use Hatch Act Information Staying Safe On Line  LOAD EVALUATION
  30. 30. Useful LinksTweetDeck
  31. 31. VISTA Social Media Useful Links VISTA Campus SMM Course Page VISTA on Twitter VISTA Facebook Member Page VISTA Facebook Alumni Page VISTA on YouTube Flickr Foursquare Gowalla MeetUp
  32. 32. THANK YOU FOR JOINING US FOR Social Media Monday Virtual workshops – real social change “See” you… next time: February 6, 2012 3:00 PM ET Google: Building Capacity through Technology Upcoming SMM Schedule Keep the conversation going