Digital social networking tools employed by social movements

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The document summarizes research analyzing how social networks like Twitter are used by social movements. It studied the top 20 most visible Twitter users in Colombia, Venezuela, and Iran to analyze how participation and social relations are constructed. It looked at traits of users and messages, influence on followers, and how participation is exercised. The research found differences between countries in topics discussed and agenda setting, with Venezuelan and Colombian users more aligned with traditional media and Iranian users more creative. It concluded that users orient to cultural leadership profiles and act as opinion leaders not directly tied to political power.

Technology News & Politics

DIGITAL SOCIAL NETWORKING TOOLS EMPLOYED BY SOCIAL MOVEMENTS. Elias Said Hung, PhD. Fundación Universidad del Norte (Colombia) at ISA Congress, 2010.

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About the news agenda… Source : Elaborated by the author from data obtained from TweetStats on June 23 rd , 2010. Colombia (N-users=20) words related with technological aspects, connotation words, words related to the news agenda and action denoting words. Venezuela (N-users=17) words related with technological aspects, words related with the news agenda and connotation and action words Irán (N-users=20) connotative words are the most used in the Top 5 chart of key words, followed by formal language and time words, denotation and object words and words related with technological aspect

About the depth of the messages… Indicators Colombia* Venezuela** Irán*** µ Min Max Typical deviation. µ Min Max Typical deviation. µ Min Max Typical deviation. Retweet published in analyzed users (Percentage) 5,40 0 45 12,107 11,40 0 86 22,015 8,50 0 38 9,660 Replies published in analyzed (percentage) 21,00 0 74 23,513 21,40 0 88 31,309 23,35 0 72 25,417 Links published in analyzed users (percentage) 39,05 1 100 33,017 24,10 0 93 27,707 42,65 5 100 34,309

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The social networks occupy a major place in the new technologies of information and communication. Beyond their weight ceaselessly increasing in the society, they became strategic supports as well for the individuals as for the organizations. With the social networks, a real revolution upsets in a radical way the ecosystem of the media and of the communication in our societies. Internet and the social media have individualized and democratized the access to real time diffusable contents in the global scale. Today, the consumers of information are also producers of information and can enter in competition with the traditional editors and broadcasting stations, the brands, the public authorities.

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REVULN

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citasa

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Digital social networking tools employed by social movements

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Digital social networking tools employed by social movements