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DIGITAL AND SOCIAL MEDIA MARKETING STRATEGY || ΚΕΘΕΑ
ΚΕΘΕΑ
BY TIGERWORKS
ΚΕΘΕΑ
KNOWCRUNCH || 2023
OUR BRIEF
1
COMPETITOR RESEARCH
2
DIGITAL MARKETING TACTICS
4
CREATIVE CONCEPT
3
TOTAL BUDGET & MEDIA PLAN
5
A G E N DA
TIGERWORKS || ΚΕΘΕΑ
DIGITAL AND SOCIAL MEDIA MARKETING STRATEGY || ΚΕΘΕΑ
Buyer Personas:
Άντρες με Εξαρτήσεις (Τζόγος, Αλκοόλ, Ναρκωτικά)
18-34, Ελλάδα
Schedule:
Ένα (1) έτος
Marketing Objective:
Αwareness
Media Spending Budget:
€100.000
O U R B R I E F
TIGERWORKS || ΚΕΘΕΑ
C O M P E T I T O R R E S E A R C H
TIGERWORKS || ΚΕΘΕΑ
C O M P E T I T O R R E S E A R C H
TA R G E T
ΑWARENESS
1
2
3
Γνωστοποίηση των Θεραπευτικών
Προγραμμάτων κατά των εξαρτήσεων
Προσέλκυση Κοινού μέσα από τις Ενέργειες
μας
Ώθηση του Target Audience να ζητήσει βοήθεια
TIGERWORKS || ΚΕΘΕΑ
C R E AT I V E C O N C E P T
TIGERWORKS || ΚΕΘΕΑ
Ο μύθος της Αριάδνης είναι ένας από τους πιο γνωστούς και
διαδεδομένους μύθους που περιγράφει τον αγώνα του κάθε
ανθρώπου να αναζητήσει λύσεις και να βγει από το δικό του
λαβύρινθο.
Καθημερινά διασχίζουμε πολλούς “λαβύρινθους”
Κι ενώ συχνά μπορεί να νιώθουμε ότι είναι αδύνατο να βρούμε την
έξοδο του λαβύρινθου, αυτό που τελικά χρειάζεται είναι
εμπιστοσύνη.
ΒΓΕΣ ΑΠΟ ΤΟΝ ΛΑΒΥΡΙΝΘΟ ΣΟΥ
TIGERWORKS || ΚΕΘΕΑ
CONTENT MARKETING
O U R
TA C T I C S
CONTENT MARKETING
#kethea #bges #bgeslabyrinth
Γραμμή βοήθειας για εξαρτήσεις
O U R
TA C T I C S
SOCIAL MEDIA MARKETING (SMM)
TIGERWORKS || ΚΕΘΕΑ
τον μήνα
την εβδομάδα
O U R
TA C T I C S
TIGERWORKS || ΚΕΘΕΑ
Post
Story
O U R
TA C T I C S
ADVERTISING STRATEGY
TIGERWORKS || ΚΕΘΕΑ
T I M E L I N E
TIGERWORKS || ΚΕΘΕΑ
1
2
4
5
3
T O T A L B U D G E T
M E D I A P L A N
T I G E RW O R K S
A G E N C Y
T H A N K Y O U !
T I G E RW O R K S

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A Complete Digital Marketing Strategy presentation for the KETHEA organization.

  • 1. DIGITAL AND SOCIAL MEDIA MARKETING STRATEGY || ΚΕΘΕΑ ΚΕΘΕΑ BY TIGERWORKS ΚΕΘΕΑ KNOWCRUNCH || 2023
  • 2. OUR BRIEF 1 COMPETITOR RESEARCH 2 DIGITAL MARKETING TACTICS 4 CREATIVE CONCEPT 3 TOTAL BUDGET & MEDIA PLAN 5 A G E N DA TIGERWORKS || ΚΕΘΕΑ DIGITAL AND SOCIAL MEDIA MARKETING STRATEGY || ΚΕΘΕΑ
  • 3. Buyer Personas: Άντρες με Εξαρτήσεις (Τζόγος, Αλκοόλ, Ναρκωτικά) 18-34, Ελλάδα Schedule: Ένα (1) έτος Marketing Objective: Αwareness Media Spending Budget: €100.000 O U R B R I E F TIGERWORKS || ΚΕΘΕΑ
  • 4. C O M P E T I T O R R E S E A R C H TIGERWORKS || ΚΕΘΕΑ
  • 5. C O M P E T I T O R R E S E A R C H
  • 6. TA R G E T ΑWARENESS 1 2 3 Γνωστοποίηση των Θεραπευτικών Προγραμμάτων κατά των εξαρτήσεων Προσέλκυση Κοινού μέσα από τις Ενέργειες μας Ώθηση του Target Audience να ζητήσει βοήθεια TIGERWORKS || ΚΕΘΕΑ
  • 7. C R E AT I V E C O N C E P T TIGERWORKS || ΚΕΘΕΑ Ο μύθος της Αριάδνης είναι ένας από τους πιο γνωστούς και διαδεδομένους μύθους που περιγράφει τον αγώνα του κάθε ανθρώπου να αναζητήσει λύσεις και να βγει από το δικό του λαβύρινθο. Καθημερινά διασχίζουμε πολλούς “λαβύρινθους” Κι ενώ συχνά μπορεί να νιώθουμε ότι είναι αδύνατο να βρούμε την έξοδο του λαβύρινθου, αυτό που τελικά χρειάζεται είναι εμπιστοσύνη. ΒΓΕΣ ΑΠΟ ΤΟΝ ΛΑΒΥΡΙΝΘΟ ΣΟΥ
  • 8. TIGERWORKS || ΚΕΘΕΑ CONTENT MARKETING O U R TA C T I C S
  • 9. CONTENT MARKETING #kethea #bges #bgeslabyrinth Γραμμή βοήθειας για εξαρτήσεις O U R TA C T I C S
  • 10. SOCIAL MEDIA MARKETING (SMM) TIGERWORKS || ΚΕΘΕΑ τον μήνα την εβδομάδα O U R TA C T I C S TIGERWORKS || ΚΕΘΕΑ
  • 12. O U R TA C T I C S ADVERTISING STRATEGY TIGERWORKS || ΚΕΘΕΑ
  • 13. T I M E L I N E TIGERWORKS || ΚΕΘΕΑ 1 2 4 5 3
  • 14. T O T A L B U D G E T
  • 15. M E D I A P L A N
  • 16. T I G E RW O R K S A G E N C Y
  • 17. T H A N K Y O U ! T I G E RW O R K S