Presentation created by Sheila Dowd, Lizz Porter and Beth Blecherman. Tips on how you can parlay your social media skills into digital and social media jobs from the Mom 2.0 Summit panel.
Who wants a purpose-driven career? One that incorporates your purpose, passions, interests, and also makes the world a better place? Sign me up, right?! This is the step-by-step plan I used to establish my own purpose-driven career based on bridging the skills and experiences that I had with new examples directly related to my purpose, passions, and interests by volunteering with startups and nonprofits.
Ad Week Europe, B2B Forum- Welcome to the Funnel LinkedIn Europe
Jason MIller (Global Content lead at LinkedIn) and Doug Kessler (Velocity Partners) presentation deck from the LinkedIn B2B forum, March 24th 2015 at the Hamyard hotel as part of Advertising Week Europe.
Social media requires a cross-departemental and strategic approach.
Yet, to overcome the inertia of big corporates it might be a good idea to start a grassroots social media movement in your company.
Social Media Breakfast Montreal Talking PointsRay Hiltz
Talking points for Social Media Montreal #11: A Conversation with Ray Hiltz.
Topics included Google+, Social Business and Social Media for the Arts.
Sources: Olivier Blanchard, Gideon Rosenblatt
Who wants a purpose-driven career? One that incorporates your purpose, passions, interests, and also makes the world a better place? Sign me up, right?! This is the step-by-step plan I used to establish my own purpose-driven career based on bridging the skills and experiences that I had with new examples directly related to my purpose, passions, and interests by volunteering with startups and nonprofits.
Ad Week Europe, B2B Forum- Welcome to the Funnel LinkedIn Europe
Jason MIller (Global Content lead at LinkedIn) and Doug Kessler (Velocity Partners) presentation deck from the LinkedIn B2B forum, March 24th 2015 at the Hamyard hotel as part of Advertising Week Europe.
Social media requires a cross-departemental and strategic approach.
Yet, to overcome the inertia of big corporates it might be a good idea to start a grassroots social media movement in your company.
Social Media Breakfast Montreal Talking PointsRay Hiltz
Talking points for Social Media Montreal #11: A Conversation with Ray Hiltz.
Topics included Google+, Social Business and Social Media for the Arts.
Sources: Olivier Blanchard, Gideon Rosenblatt
Join us to learn how to build an impactful developer-social entrepreneur relationship as we highlight Echoing Green Fellows with big ideas for social change! Echoing Green is a global nonprofit that provides seed funding and technical assistance to emerging social entrepreneurs solving some of the world's biggest problems in places like Baltimore, Haiti, and more. We'll showcase how Salesforce developers have worked alongside these Fellows to build systems driving high-impact organizations.
Working Out Loud, openly narrating your work, can help you build a network that will make you more effective and provide you the opportunity to connect to new people and opportunities.
Opening Session: 2010 - The Year of Execution, by Dax CallnerStephen Nold
One of the biggest grievances of show producers and event managers is the continued push of social media basics. Enough of the baby steps! Now is the time to build on the basics to execute digital strategies that yield tangible results. Enough talking – it's time to focus on the realities and the ROI of social marketing.
Dax Callner discusses today's realities and a vision for what's around the corner, focusing on how to convert visitors and web traffic into attendees and exhibitors. He'll be sharing case studies from Dell, American Express and other top brands.
With the tech unemployment rate at just 2%, top talent is getting bombarded every day. Social recruiting is an undeniably powerful channel to cut through the clutter. So what does it take to create compelling messages?
In this Dice Social Recruiting Pro Tips Webinar featuring Kara Yarnot, Founder and President at Meritage Talent Solutions, we’ll explain how to craft messages that’ll get responses.
Watch the 45 minute on-demand webinar to learn:
• The rules of engagement on social sites and email.
• How to use social sites differently to drive candidate responses.
• Messaging best practices with templates to get you started.
For a demo of Dice’s Open Web Social Recruiting platform, visit http://www.dice.com/openweb
Up, Up and Away: How to use social data to increase response ratesDice
You’ve found the best tech professionals for your company — now you need to get them to take the job. It’s crucial that your first impression engages, inspires and intrigues these candidates.
Checkout the second on-demand webinar in Dice’s Social Recruiting Pro Tips series, featuring Stacy Zapar, Recruitment Strategist at Tenfold, to learn how to leverage candidates’ social content to develop relationships and seal the deal. Stacy has helped companies like Zappos and Restoration Hardware develop social recruiting, sourcing and employer brand strategies.
You'll learn:
• How to find key conversation starters by skillfully monitoring social channels
• How to decide which channels work best for initial outreach and first impressions
• How to improve response rates and increase conversions by developing a personalized communication strategy
Learn more at http://www.dice.com/openweb
As author Emily Giffin once said, “Everyone wants to belong, or be a part of something bigger than themselves, but it's important to follow your heart and be true to yourself in the process.” This quote perfectly sums up what employee advocacy is all about: empowering employees to promote their company's message on social media and, in the process, allowing them to develop their personal brand, and position themselves as trusted advisors and thought leaders in their own networks.
Dell, InfusionSoft, SAP, and United Way, among others, are putting employee advocacy to work with the help of EveryoneSocial, the leading platform for employee advocacy and first to solely focus on the employee and employee advocacy. Founded in 2013, EveryoneSocial makes it easy for your employee and brand advocates to share original and curated content on social media, helping you to align, simplify, and measure your company’s social publishing efforts.
You’ll want to join us on our exclusive, live webinar with EveryoneSocial to discuss:
· Identifying your employee advocacy objectives
· Educating and motivating your employee and brand advocates
· Giving advocates guidelines and tools for social advocacy success
· Defining the employee advocacy metrics to track
As the voice of the brand, employees can sway public opinion with their authentic, trusted point of view. Businesses continue to adapt to the quickly changing social environment, and there is little doubt that socially active employees exist within organizations. But how do companies partner with these types of employees, organize them behind a unified message, and scale a program? Join author and thought leader Neal Schaffer, and Bart Casabona, Director of Social Media at Pitney Bowes, as they discuss the impact social employees are having on companies.
This was presented during the Seminar on E-commerce and Internet Marketing at MSU- College of Business Administration last November 7, 2015. The theme of the said seminar was “Enhancing Entrepreneurial Skills through E-Commerce and Internet Marketing.”
Community Building: Driving More Diversity & Inclusion in TechDr. Melissa Sassi
Diversity & inclusion drives better performance, products, and insights when teams are reflective of their audience(s). What are the six steps I used to drive greater diversity and inclusion in the programs I run at IBM? Check out this presentation for pointed examples and ideas to move you from zero to hero.
The 21st Century Social Enterprise, Starring You: Building a Modern Personal...Social Media Today
Never before have individuals had the social tools, permissions, and instantaneous reach available today to build their own career outcomes, and bolster corporate brands in the process. Internal and external social networks and 24/7 "always on" conversations are giving marketing professionals new channels to share their thoughts, remix and collaborate on breakthrough ideas, truly think and act outside the boxes that previously limited originality and passion.
Our esteemed panel will discuss how the time is ripe to carpe diem! And begin building a personal brand (inside and outside the Enterprise) that has staying power and draws followers to your big ideas and goals. We'll take a look at how your personal brand equity can ignite passion for the brands you represent. In order to fully embrace this new social order, social media enthusiasts must understand that with great power comes great responsibility:
What are the personal risks of attaching your personal brand to an idea that failed?
What happens when your personal brand overshadows the brand you're representing?
If your network is your net worth, what happens when you unplug?
If you've established your personal brand in the context of your corporate brand, what happens when you change jobs?
Social media isn’t rocket science, but it is definitely a departure for businesses, nonprofit organizations, brands and institutions that have been historically dependent on traditional methods of communicating with their constituents.
So to help educate and enlighten those who are new to using blogs, Twitter, Facebook, LinkedIn, YouTube and the like for marketing, advertising, PR, publishing and networking purposes, here are my 10 ways to succeed in social media...
Chameleons, Catfish, and Cybersleuths: The Art of Sourcing and Attracting Mul...Engage
Today’s recruiters are expected to be equal parts hunter and gatherer, asked to both find "unfindable" talent and bring them "home" to an organization that fits. However, for the first time in history, we are dealing with prospective talent from five generations, a situation which could prove incredibly valuable but could also present massive challenges for any growing organization. Each of these five generations has its own individual nuances, attitudes, values, and communication styles, adding another layer of complexity to an organization’s sourcing and talent attraction strategies.
People Enablement: What's My Job, Again? - The Role of Clarity & Alignment in...Shelley Reece
We all understand that engagement is an important part of connecting people with their work, but many initiatives miss one of the most important motivators, and that is mission. When surveyed, millennials listed this in their top 5 reasons for staying at a job. People want to know their work is valued, and that they are making a difference with their contributions.
So, how do you help your people experience fulfillment in what they do?
People Enablement: What's My Job, Again? - The Role of Clarity & Alignment in...Aggregage
We all understand that engagement is an important part of connecting people with their work, but many initiatives miss one of the most important motivators, and that is mission. When surveyed, millennials listed this in their top 5 reasons for staying at a job. People want to know their work is valued, and that they are making a difference with their contributions.
So, how do you help your people experience fulfillment in what they do?
Join us to learn how to build an impactful developer-social entrepreneur relationship as we highlight Echoing Green Fellows with big ideas for social change! Echoing Green is a global nonprofit that provides seed funding and technical assistance to emerging social entrepreneurs solving some of the world's biggest problems in places like Baltimore, Haiti, and more. We'll showcase how Salesforce developers have worked alongside these Fellows to build systems driving high-impact organizations.
Working Out Loud, openly narrating your work, can help you build a network that will make you more effective and provide you the opportunity to connect to new people and opportunities.
Opening Session: 2010 - The Year of Execution, by Dax CallnerStephen Nold
One of the biggest grievances of show producers and event managers is the continued push of social media basics. Enough of the baby steps! Now is the time to build on the basics to execute digital strategies that yield tangible results. Enough talking – it's time to focus on the realities and the ROI of social marketing.
Dax Callner discusses today's realities and a vision for what's around the corner, focusing on how to convert visitors and web traffic into attendees and exhibitors. He'll be sharing case studies from Dell, American Express and other top brands.
With the tech unemployment rate at just 2%, top talent is getting bombarded every day. Social recruiting is an undeniably powerful channel to cut through the clutter. So what does it take to create compelling messages?
In this Dice Social Recruiting Pro Tips Webinar featuring Kara Yarnot, Founder and President at Meritage Talent Solutions, we’ll explain how to craft messages that’ll get responses.
Watch the 45 minute on-demand webinar to learn:
• The rules of engagement on social sites and email.
• How to use social sites differently to drive candidate responses.
• Messaging best practices with templates to get you started.
For a demo of Dice’s Open Web Social Recruiting platform, visit http://www.dice.com/openweb
Up, Up and Away: How to use social data to increase response ratesDice
You’ve found the best tech professionals for your company — now you need to get them to take the job. It’s crucial that your first impression engages, inspires and intrigues these candidates.
Checkout the second on-demand webinar in Dice’s Social Recruiting Pro Tips series, featuring Stacy Zapar, Recruitment Strategist at Tenfold, to learn how to leverage candidates’ social content to develop relationships and seal the deal. Stacy has helped companies like Zappos and Restoration Hardware develop social recruiting, sourcing and employer brand strategies.
You'll learn:
• How to find key conversation starters by skillfully monitoring social channels
• How to decide which channels work best for initial outreach and first impressions
• How to improve response rates and increase conversions by developing a personalized communication strategy
Learn more at http://www.dice.com/openweb
As author Emily Giffin once said, “Everyone wants to belong, or be a part of something bigger than themselves, but it's important to follow your heart and be true to yourself in the process.” This quote perfectly sums up what employee advocacy is all about: empowering employees to promote their company's message on social media and, in the process, allowing them to develop their personal brand, and position themselves as trusted advisors and thought leaders in their own networks.
Dell, InfusionSoft, SAP, and United Way, among others, are putting employee advocacy to work with the help of EveryoneSocial, the leading platform for employee advocacy and first to solely focus on the employee and employee advocacy. Founded in 2013, EveryoneSocial makes it easy for your employee and brand advocates to share original and curated content on social media, helping you to align, simplify, and measure your company’s social publishing efforts.
You’ll want to join us on our exclusive, live webinar with EveryoneSocial to discuss:
· Identifying your employee advocacy objectives
· Educating and motivating your employee and brand advocates
· Giving advocates guidelines and tools for social advocacy success
· Defining the employee advocacy metrics to track
As the voice of the brand, employees can sway public opinion with their authentic, trusted point of view. Businesses continue to adapt to the quickly changing social environment, and there is little doubt that socially active employees exist within organizations. But how do companies partner with these types of employees, organize them behind a unified message, and scale a program? Join author and thought leader Neal Schaffer, and Bart Casabona, Director of Social Media at Pitney Bowes, as they discuss the impact social employees are having on companies.
This was presented during the Seminar on E-commerce and Internet Marketing at MSU- College of Business Administration last November 7, 2015. The theme of the said seminar was “Enhancing Entrepreneurial Skills through E-Commerce and Internet Marketing.”
Community Building: Driving More Diversity & Inclusion in TechDr. Melissa Sassi
Diversity & inclusion drives better performance, products, and insights when teams are reflective of their audience(s). What are the six steps I used to drive greater diversity and inclusion in the programs I run at IBM? Check out this presentation for pointed examples and ideas to move you from zero to hero.
The 21st Century Social Enterprise, Starring You: Building a Modern Personal...Social Media Today
Never before have individuals had the social tools, permissions, and instantaneous reach available today to build their own career outcomes, and bolster corporate brands in the process. Internal and external social networks and 24/7 "always on" conversations are giving marketing professionals new channels to share their thoughts, remix and collaborate on breakthrough ideas, truly think and act outside the boxes that previously limited originality and passion.
Our esteemed panel will discuss how the time is ripe to carpe diem! And begin building a personal brand (inside and outside the Enterprise) that has staying power and draws followers to your big ideas and goals. We'll take a look at how your personal brand equity can ignite passion for the brands you represent. In order to fully embrace this new social order, social media enthusiasts must understand that with great power comes great responsibility:
What are the personal risks of attaching your personal brand to an idea that failed?
What happens when your personal brand overshadows the brand you're representing?
If your network is your net worth, what happens when you unplug?
If you've established your personal brand in the context of your corporate brand, what happens when you change jobs?
Social media isn’t rocket science, but it is definitely a departure for businesses, nonprofit organizations, brands and institutions that have been historically dependent on traditional methods of communicating with their constituents.
So to help educate and enlighten those who are new to using blogs, Twitter, Facebook, LinkedIn, YouTube and the like for marketing, advertising, PR, publishing and networking purposes, here are my 10 ways to succeed in social media...
Chameleons, Catfish, and Cybersleuths: The Art of Sourcing and Attracting Mul...Engage
Today’s recruiters are expected to be equal parts hunter and gatherer, asked to both find "unfindable" talent and bring them "home" to an organization that fits. However, for the first time in history, we are dealing with prospective talent from five generations, a situation which could prove incredibly valuable but could also present massive challenges for any growing organization. Each of these five generations has its own individual nuances, attitudes, values, and communication styles, adding another layer of complexity to an organization’s sourcing and talent attraction strategies.
People Enablement: What's My Job, Again? - The Role of Clarity & Alignment in...Shelley Reece
We all understand that engagement is an important part of connecting people with their work, but many initiatives miss one of the most important motivators, and that is mission. When surveyed, millennials listed this in their top 5 reasons for staying at a job. People want to know their work is valued, and that they are making a difference with their contributions.
So, how do you help your people experience fulfillment in what they do?
People Enablement: What's My Job, Again? - The Role of Clarity & Alignment in...Aggregage
We all understand that engagement is an important part of connecting people with their work, but many initiatives miss one of the most important motivators, and that is mission. When surveyed, millennials listed this in their top 5 reasons for staying at a job. People want to know their work is valued, and that they are making a difference with their contributions.
So, how do you help your people experience fulfillment in what they do?
Own It! Take Charge of Your Career by Tuesday A. StrongTuesday Strong
Technology, globalization and the pace of change continue to be drivers for independent career management. Work environments and the way in which we work and think about work continue to change at an accelerated pace. Career management is also changing. Savvy professionals realize that they (not their employers) are responsible for their careers and professional development. Effective career management is about owning your professional development for the life of your career, not just the job you’re in. Employment trends have accelerated during the past few years. Are you ready to survive and thrive in these new times?
Five reasons why you should read OWN IT! Take Charge of Your Career:
1. You are responsible for your career, not your employer.
2. You need a rock solid professional reputation to stay employed.
3. Savvy professionals use goal setting, networking and marketing for career success.
4. You can increase your competitiveness with a minimal investment of time and money.
5. OWN IT! is filled with practical examples, templates and actionable advice.
How to Build your Personal Brand on Social MediaSinéad D'Arcy
Social Media provides the perfect platform on which to demonstrate skills even if you haven’t used them in a commercial environment. This presentation aims to give hints and tips on how to use Social Media to your advantage when it comes to seeking employment.
It includes practical tips on how to review your current footprint on Social Media, how to think like a recruiter does and ultimately how to use Social Media to your advantage to build brand YOU.
Social apps like Facebook have transformed the way we connect, share and engage in our personal lives - but what if we could use a similar approach at work? Would bringing a social, collaborative approach to performance management help people be more productive and engaged? Hear first hand from 1-800 Flowers how they leverage social technologies to engage, motivate, and align their people and help them work better, together.
Using Social Media To Enhance EmployabilityEllie Stringer
With 92% of recruiters using social media during the hiring process, it's vital that potential employers get the right first impression after Googling you. This means that managing your digital footprint is of utmost importance in ensuring that they see the side of you that you want them to.
This was a presentation given to students of The University of Southampton by The Southampton Digichamps.
Content shared by advocates performs 10 times better than content shared to paid channels, and seven times better than content in owned channels. That’s why smart brands are empowering their employees to create authentic brand content, including unique photos and videos.
As Employee Advocacy programs mature, companies are finding new ways to leverage the power of their brand ambassadors.
In this webinar, you will learn to boost your content marketing by empowering your employee advocates.
You will also learn:
• How to enable employee advocacy for content creation
• How to create collaboration between marketing and employee advocates
• Implementing and managing content strategies for your employees
Similar to How You Can Parlay Your Social Media Expertise Into a New Career Path (20)
MISS TEEN GONDA 2024 - WINNER ABHA VISHWAKARMADK PAGEANT
Abha Vishwakarma, a rising star from Uttar Pradesh, has been selected as the victor from Gonda for Miss High Schooler India 2024. She is a glad representative of India, having won the title through her commitment and efforts in different talent competitions conducted by DK Exhibition, where she was crowned Miss Gonda 2024.
NIDM (National Institute Of Digital Marketing) Bangalore Is One Of The Leading & best Digital Marketing Institute In Bangalore, India And We Have Brand Value For The Quality Of Education Which We Provide.
www.nidmindia.com
Jill Pizzola's Tenure as Senior Talent Acquisition Partner at THOMSON REUTERS...dsnow9802
Jill Pizzola's tenure as Senior Talent Acquisition Partner at THOMSON REUTERS in Marlton, New Jersey, from 2018 to 2023, was marked by innovation and excellence.
Exploring Career Paths in Cybersecurity for Technical CommunicatorsBen Woelk, CISSP, CPTC
Brief overview of career options in cybersecurity for technical communicators. Includes discussion of my career path, certification options, NICE and NIST resources.
New Explore Careers and College Majors 2024Dr. Mary Askew
Explore Careers and College Majors is a new online, interactive, self-guided career, major and college planning system.
The career system works on all devices!
For more Information, go to https://bit.ly/3SW5w8W
3. Freelance
Variety of
projects, can be
feast or famine,
pick and choose
your projects.
Only work on the
parts of
campaigns or
projects that you
really love. Sites
to find jobs incl.
FlexJobs, UpWork
and MayBrooks.
Corporate
More defined role,
workload spread
across multiple
team members,
potentially more
“red tape” to
create content,
established voice
and presence.
Startup
Wear many hats,
work on your own
or on small teams,
blaze your own
trail, make
decisions on the fly,
ability to build and
grow your own
position, create the
voice for the brand.
Not a 9 to 5 job. Pay
depends on funding
round (keep day
job)!
FindYourFit
@XiaolinMama | @TechMama/@SavitudeWomen | @Lizz_Porter | #mom2summit
4. ✖ Define career goals, salary requirements &
interests
✖ If need direction – hire a career counselor, join a
career counseling group or take an online career
course.
✖ Update LinkedIn and Resume with metrics &
keywords! Cover Letter is important.
✖ Network, Network, Network – Join organizations
that fit aspirational career path. Include
“FriendWorking”: Personal recommendations can
help seal the deal.
✖ Prepare for interviews – speak “their” language.
✖ “Re-train” if needed: ReBootAccel.com,
MotherCoders.org, HackBright Academy, UC
Extension, Generalassemb.ly, Online training
Tips&Tricks
6. Aphrasebyanyothername...
Remarketing
Those ads that follow
you all over Facebook
and the rest of the
internet.
Enterprise Solutions
Business-focused as
opposed to personal use.
See also: B2B, B2C
Social Listening
Overall picture of
mentions and sentiment
across social.
UGC
User-generated content.
Basically the Holy Grail
of community building.
KPI
Key Performance
Indicators. The goals
that you set to measure
Metrics
Discuss and translate them
into useful data for other
departments, startup or your
business clients.
Analytics
Analytics tools used to
describe, predict & improve
business performance
Conversions
Marketing geared towards
converting site visitors to
paying visitors.
Native Advertising
Paid media where the ads
follow the user across their
online experience.
@XiaolinMama | @TechMama/@SavitudeWomen | @Lizz_Porter | #mom2summit
CTA
Call to Action: What do
you want people to do?
Engagement Rate
How to measure what
resonates and what
doesn’t.