A digital media professional has a wide variety of roles including design, development, marketing, content creation, and management. Some of the advantages of working in digital media include flexibility, the ability to work remotely, and opportunities for career growth in a thriving industry. To start a career in digital media requires eagerness to learn, obtaining certifications, networking, building personal projects, and developing a strong personal brand online.

1. Opportunitiesin
digitalmedia
Lovettejamp.jacosalem

2. Hello!
I am Lovette Jam.
I am a digital media professional.
Founder, Iligan Bloggers Society, Inc.
Blogger, LovetteJam.com & TravelJams.com
Business Developer / HR Coordinator, Your Virtual Assistant Service
Marketing Coordinator, Austral Cargo Advance
Virtual Administrative Assistant, Northern Sydney Lawns & Maintenance
Marketing Assistant, BG Property Styling

3. MyCAREERPATH
 2005: Bachelor of Science in Biology
(Major in Zoology)
 2007-2009: Worked as a medical
transcriptionist (office-based)
 2009-2010: Worked as a freelance
transcriptionist (general, medical, legal; home-based)
 2011: Worked as General Virtual Assistant
 2012-2013: Social Media Manager
 2013-present: Digital Consultant / Project
Manager / Social Media Manager / Marketing
Specialist / Blogger / Graphic Designer

4. MyCAREERPATH
 Founded Iligan Bloggers Society, Inc.
 Developed my blogs, LovetteJam.com &
TravelJams.com
 Got Certified by Hubspot as an Inbound Marketer
 Worked on the social media presence of a local
business (Jacko’s Kan-anan)
 Master in Business Management

5. Whatarewegoingtotalk
abouttoday?
OpportunitiesinDigital Media

6. TOPICOUTLINE
 What is Digital Media all about?
 Why should you consider it as a
career option or a business?
 What exactly does a digital media
professional do?
 Is working from home for you?
 How do you get started in a career
in digital media?

7. Whatis
digitalmedia
allabout?

8. Digital media: audio, video, and images
that exist in a computer-readable format, and can
reside on a local device (CD, DVD, hard drive)
or remote location (website).
– Technology Brief, University of Guelph
Definitionofdigitalmedia

9. Digitized content (text, graphics, audio, and video)
that can be transmitted over internet
or computer networks.
– BusinessDictionary.com
Definitionofdigitalmedia

10. Digitalmediavs.socialmedia

11. Whyshouldyou
consideritas
acareeroption?

12. REASON#1
Digital Marketing is a growing industry
that will thrive during the lean times.

13. Why?
Online marketing:
 is typically less expensive than many
other marketing tactics
doesn’t require much long-term
commitment
 provides an avenue for consumer
engagement
allows business owners to target their
marketing and advertising efforts
is measurable and trackable

14. 900,000vacancies by 2015

15. Socialmedia timeline

16. Digital Media is continuously growing
and evolving.
growing number of digital agencies
multiple job avenues open up

17. REASON#2
Digital media is an apt career option
for the young and enthusiastic
tech-savvy generation.

18. REASON#3
You can choose to work anywhere!

19. Whatexactlydoesa
digitalmedia
professionalDo?

20. Variousthings!
A digital media professional has a wide
array of functions to choose from
depending upon his / her area of interest.

21. DIGITALMEDIAROLES
 Design
 Development
 Marketing and Advertising
 Content
 Management

22. 1. design
 Digital Designer
 Interface Designer
 Mobile App Designer
 UX Designer (UX = User Experience)

24. 2. development
 Front-end, CSS (Cascading Style Sheets)
 Back-end, e.g. CMS integration (Content Management System)
 Software Developer
 Mobile App Developer
 Different programming languages

26. 3.Marketingandadvertising
 Digital Marketer
 Social Media Marketer
 Email Marketer
 Mobile Marketer
 Online advertising
 PPC advertising (Google Adwords, PPC)

28. 4.CONTENT
 Copywriting
 Video content
 Design
 Illustration
 Animation
 Infographics
 Content collation and aggregation

30. 5. MANAGEMENT
 Project Manager
 Account Manager
 Community Manager
 Social Media Manager
 E-Commerce Manager
 CRM Manager (Customer Relationship Management)

32. WithOtherUniversityDegrees

35. Whoever you are,
whatever your professional background is,
there is a piece of the digital pie for you.

36. Youcanbea…

37. SPECIALISTVS. gENERaLISTvs.versatilist
Specialists tend to work for large organizations.
Generalists are better suited to work in small and
medium enterprises because they are more adaptable
and can be assigned a number of different tasks, as the
organization grows or evolves.
 If you want to have a great career, consider training
to become a versatilist instead of a specialist.

38. Youcanworkas…
Individual Freelancer
Office-Based Local Team
Global Team

39. is
workingfromhome
foryou?

40. Advantagesofworkingfromhome
Flexibility in terms of work hours, break time,
location, temperature, lighting, music, etc.

41. Advantagesofworkingfromhome
Doing other things you enjoy while working
 Music trip
 Eat and chat with your friends
 Travel

42. Advantagesofworkingfromhome
Maximize your time to earn money.
Save on many hidden costs associated with going to
work – commuting, wardrobe, childcare, etc.

43. Advantagesofworkingfromhome
Less stress – traffic jam during rush hours,
unfriendly co-workers, a suboptimal work
environment, constant distractions
Better health; better work/life balance

44. Disadvantagesofworkingfromhome
Distractions. Interruptions from children, work,
neighbors, friends, family may be very disruptive
and special efforts must be made to make it known
that you are actually working and unavailable for
interruption within work hours.

45. Disadvantagesofworkingfromhome
Isolation. You will have limited person to talk to.
No help or support (from IT personnel, for example)

46. Disadvantagesofworkingfromhome
Job security. Sometimes, clients will end your
contract immediately with some lame reasons. Most
of online jobs offer project-based only.
Scammed! Didn't receive the payment.
Usually no employment benefits.

47. Disadvantagesofworkingfromhome
Need for high self-discipline. It takes a lot of
dedication, self-control and discipline to motivate
yourself to persevere in working at home alone over
the long run without succumbing to the distractions
and losing drive and momentum.

48. Howtokick-start
yourdigitalmedia
career

49. 1.Beeagertolearn.
The digital industry is both fast growing
and incredibly competitive. This industry
requires passion and a desire to succeed.

50. 2.GetCertified
If you really want to stand out from your peers in
the industry, completing a certified digital media
course will help.

51. 3.Stayupdated.
You need to keep on top of industry news by
following major digital media sites and influential
people on social media.

52. 4.Networking
 Surround yourself with people more talented
than yourself.
 Attend industry meet-ups and conferences in
your area to nurture relationships with other
digital professionals and enhance your skill set
through in-depth workshops and presentations.

53. 5.PersonalProjects
Try out your own ideas and don’t just treat industry
leaders’ opinions as gospel.

54. 6.Buildyourpersonalbrand
If you want to show to an employer that you can build
their company’s online visibility, then you need to show
that you can firstly build your own personal brand.

55. Howtoimprove
yourpersonalbrand
StrongerPersonalBrandasOnlineResume

56. Haveanonlinepresence.
You should be present enough on the web
that employers can easily find
your LinkedIn profile, content you have
created, your Twitter account, or your
personal web page just by typing your name
into Google.

57. Useyourreal name.
Lovette Jam Jacosalem
✖Not: Ettevol Maj Melasocaj
✖Not: 70v3tt3 j4m
✖Not: Princess Jam

58. BECONSISTENT.
Website: lovettejam.com
Facebook: fb.com/lovettejam
Instagram/Twitter: @lovettejam
Foursquare/Swarm: lovettejam
Google Plus: +LovetteJam
LinkedIn: ph.linkedin.com/in/lovettejam
Klout: klout.com/#/lovettejam
Slideshare: slideshare.net/lovettejam
Email: lovettejam@yahoo.com /
lovettejam@gmail.com

59. Useaprofessional-lookingprofilepicture,especiallyonLinkedIn.
Once you've gone to the time and trouble to
create a professional-looking photo, it pays
to use it across all your online accounts.

60. Beactiveinsocialmedia
 BUT your accounts should showcase your
skills and experience.
 Be mindful of what content you share to
the public

61. Becreative!

62. Thanks!
Any questions?
lovettejam.com / traveljams.com
lovettejam@gmail.com
facebook: fb.com/lovettejam
twitter/instagram: @lovettejam
slideshare: slideshare.net/lovettejam

63. Credits
Special thanks to all the people who made and
released these awesome resources for free:
✖Presentation template by SlidesCarnival
✖Photographs by Unsplash