This is Tim Estes', CEO of Digital Reasoning, keynote speech for Strata NYC 2012. In this presentation, Tim makes the case that Big Data is less about data and more about people. It is about positively affecting the lives of those around us through the moral application of technology.

1. The “So What” of
Big Data
Strata + Hadoop World
Tim Estes
CEO of Digital Reasoning

2. DILBERT ©2012 Scott Adams. Used By permission of UNIVERSAL UCLICK. All rights reserved.

3. DILBERT ©2012 Scott Adams. Used By permission of UNIVERSAL UCLICK. All rights reserved.

4. ps- It is more than just a framework :)
DILBERT ©2012 Scott Adams. Used By permission of UNIVERSAL UCLICK. All rights reserved.

5. Thesis:
The Big Data Story
is Not About Data

6. It’s about People understanding data
to change and improve their lives

7. Growth in (mostly unstructured) Data
Unstructured
+62%
TODA
Y
Structured
+22%
Human Attention
2010 2011 2012 2013 2014 2015

8. Creates the Ever-Increasing Understanding Gap
Human Attention
2010 2011 2012 2013 2014 2015

9. Creates the Ever-Increasing Understanding Gap
Understanding
Gap
Human Attention
2010 2011 2012 2013 2014 2015

10. Big Understanding > Big Data

11. Three Key Means
Machine Learning Bare Metal Applications

12. People > Data

13. Supporting National Security
and safeguarding freedom
Photo: Courtesy US Army

14. Saving Underage Kids
from Exploitation
(and catching other bad guys)
Photo: iStockphoto

15. Protecting Financial
Institutions from
Surprise and Risk
Photo: iStockphoto

16. Mission > Consumerism

17. Three Key Missions
Security and Financial Risk Health
Freedom of the World

18. Big Data is
a Means To An End

19. Understanding
is a great cause
with greater consequences

20. “This only gets fixed from
inside the city.”
Commissioner Jim Gordon

21. “[Society] is a partnership not only between
those that are living,
but between those living,
those that are dead,
and those who are to be born.”
Edmund Burke

22. “Is everything sad going
to become untrue?”
Samwise Gamgee