Audience Report on 24 hour livestream of panel games hosted by David Walliams

1. Sachin Kotak
Senior Research Executive
Vision Multiplatform

2. Headlines Slide
The biggest online exclusive event ever delivering 241k
online simulcast streams in just 24 hours (excluding Music &
Sport)
Trending #2 worldwide and #1 in UK on Twitter with 20k
tweets on the #24pp hashtag
270k likes on the official Red Nose Day Facebook page by
Sunday night

3. Simulcast
• QI
• They Think It’s All Over
• Room 101
• Call My Bluff
• Give Us A Clue
• What’s My Line
• Mastermind
• Have I Got News For You
• Whose Line Is It Anyway
• Never Mind The Buzzcocks
• Would I Lie To You
• 8 Out of 10 Cats
• Just A Minute
• It’s Only TV But I Like It
• Generation Game
• Through The Keyhole
• Blankety Blank
• Mock The Week
• Celebrity Juice
• Argumental
• The video feed ran for 24 hours from mid day Saturday 5 March and
was promoted on BBC Three, BBC Online, Radio 1 and print
• Guest appearances from 20 programmes…
• Over 24 hours the video feed reached 104k unique users on the BBC
Red Nose Day stream page

4. Simulcast
• The event was watched in over 10 countries live online
Country Stream requests
1 United Kingdom 205084
2 United States 8216
3 Unknown Country 7304
4 Ireland 3888
5 Australia 2652
6 Canada 2220
7 Netherlands 1132
8 Germany 1108
9 France 664
10 Norway 556
Rest 7844

5. Simulcast
• There were a total of 241k streams requested (205k were from the UK)
• The peak was at 11pm with 25k requests and the event closed with 13k
streams just after the final hour
• From 8pm-12am (Saturday night) – Mock The Week, Celebrity Juice and
Argumental were on
• From 8am – 12pm (Sunday morning) – Have I Got News For You,
Whose Line Is It Anyway and Never Mind The Buzzcocks were on

6. BBC Red Nose Day Website
* Data currently reprocessing and awaiting confirmation due to a Sage counting issue
Reach
• This year we achieved 156k unique users* over the week commencing
27 Feb 2011
• Of the 156k total, the 24 hour panel people page reached 101k
Referrals
• There were 23k BBC.co.uk homepage referrals (+155% YOY)
• There were 21k Twitter referrals and 13k Facebook referrals (n/a YOY)

7. BBC Red Nose Day Website
Cover It Live
• Total Readers: A record 167k for 24hrs
(the previous record was Radio 1s Big Weekend 63k in 10hrs)
Published Entries
• Writer Comments Published: 513
• Twitter Comments Published: 161
• Reader Comments Sent: 40k
• Reader Comments Published: 2355
• Replays Viewed since the event closed: 1141

8. Facebook
• The official Red Nose Day Facebook page counted almost 270k fans
• A 24 hour live photos feed linked to BBC Comedy’s Facebook page
increasing the “likes” to almost 22k by the end of the weekend

9. Celebrity tweets
@eddieizzard
The cream of
British comedy;
free, live and
online for 24 hours
http://t.co/QP9uvDF
- 24 Hour Panel
People is here.
#24pp
stephenfry
On way to BBC TV
to record an hour of
QI as part of
#24pp for RND.
RussellTovey
(virgin)
@SuePerkins (so
not) @BillBailey
(ditz) & DW
richardpbacon
In a make up room at
1am with Fry,
Walliams, Sue Perkins
and Jo Brand. It's like
the Groucho but with
cups of tea and
Touché éclat.
#24pp
Eddie Izzard Stephen Fry Richard Bacon

10. Other selected tweets
gwilso30: 24 Hour
Panel People...
absolute genius!!! I
don't want to leave
my house till it's
finished!!! #24pp
blautreacle @
bbccomedy #24pp
The panel show is
one of the UK's
greatest inventions.
So glad I can finally
watch them 'live'
from the colonies.
steveyknight I have
new found respect for
David Walliams, he's
quite something. Will
donate for a second
time before bed,
promise. #24pp

11. Other selected tweets
Horhaay @
rednoseday: We
are trending
second worldwide
#24pp - come one
gang. Top spot,
top spot, top spot.
RT
danwj7
@rednoseday David
deserves nighting
and the whole thing
deserves an award!
So much
effort........Well
done!
laverneshow
Woke up this morning
shattered, then immediately
guilty #Walliams is STILL
AT IT. What a man. Watch
him here:
bbc.co.uk/rednoseday
#24PP

12. 20k people used the event’s #24pp hashtag to anchor their comment with
the live event
That’s around
437 people at
any given time
commenting on
the 24 hour
panel people
Twitter Performance

13. • Over the weekend, there were 25k mentions across the online
social media sphere
• This was largely due to Twitter (20k tweets recorded by hashtag)
Online Buzz

14. WWW Blog Features
• Unreality Primetime: David Walliams took part in 20 panel shows for Comic
Relief
• Spoonfed: David Walliams completes comedy marathon
• Monsters and critics: David Walliams completes marathon 24 hour online
comedy challenge
• Watch With Mothers: NewsGush: Weekend Sees Walliams Complete ‘24 Hour
Panel People’
• Digital Spy: Walliams completes 24-hour panel show
• Tech Leash: Comedian & Actor, David Walliams Completes 24 Hours of Live
Streaming
• Unreality Primetime: David Walliams completes challenge for Comic Relief with
24 Hour Panel People

15. Highlights
• Behind the scenes shenanigans…

16. Highlights
• The panel people in full motion during the final hour…

17. Highlights
• A big screen feature at Westfield Shopping Centre…

18. rednoseday
Wow. He's done it.
David Walliams has
anchored panel
people for 24
hours non stop for
Comic Relief. He is
a LEGEND.
Officially#24pp