This document provides an overview of the Russian advertising media market from 2000 to 2010 and forecasts growth through 2015. It shows that Russia has experienced significant growth, rising from the 20th largest advertising market in 2000 to the 6th largest in 2010. Television advertising in particular has grown substantially, increasing its share of total ad spending from 52% in 2001 to over 60% in 2010. The document analyzes advertising trends and expenditures across different industry sectors in Russia compared to other European countries. It also describes how television advertising is bought and sold in Russia, focusing on negotiating deals and trading based on cost per rating points. Overall, the Russian ad market is forecast to continue growing 12-17% annually through 2015, with television advertising growing at