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Winning in the
customer era:
Optimise your digital approach
The situation
The approach
Strategies for success
Optimise digital
onboarding processes
42% are enhancing
digital onboarding for
new online customers
to reduce friction and
create better customer
experiences
Adopt analytics for
deeper customer
insights
41% will adopt
advanced analytics
on non-traditional
data to gain insight
on customer
behaviour
Migrate services
from physical to
digital
42% plan to
migrate services
from physical
to digital in the next
12 months
1 2 3
1/4
only
cannot deliver an optimised digital
customer experience across the
customer life cycle
recognise the digital
experience gap and
are increasing
digital budgets by up
to a fifth
cite improved
integration of physical
and digital channels
as a top business
priority
over
CEOs believe the
online experience is
a massive area of
investment for
global boardrooms
68% 70% 3/4
78%
73%
CEOs believe traditional
business models will be obsolete
within 5 years
23%providing a friction-free,
seamless experience for
new customers
Digital onboarding is the
biggest area of weakness
with only
have a clear strategy between digital and traditional channels
Digital
optimisation
Sources: Forrester Consulting, Experian © Experian 2016. All rights reserved.
Download the study:
Who we surveyed:
Get your FREE copy of the complete
Forrester study to understand what it
takes to win in the customer era.
380 C-level (22%) and functional heads (78%) responsible for digital, risk,
customer experience, IT, fraud and operations
Region
Europe: 66%
Africa: 17%
Middle East: 17%
Industry
Retail: 27%
Financial Services: 48%
Telco Services: 25%
Revenue
$100-$499m: 46%
$500-$1b: 15%
$1b or more: 43%

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  • 1. Winning in the customer era: Optimise your digital approach The situation The approach Strategies for success Optimise digital onboarding processes 42% are enhancing digital onboarding for new online customers to reduce friction and create better customer experiences Adopt analytics for deeper customer insights 41% will adopt advanced analytics on non-traditional data to gain insight on customer behaviour Migrate services from physical to digital 42% plan to migrate services from physical to digital in the next 12 months 1 2 3 1/4 only cannot deliver an optimised digital customer experience across the customer life cycle recognise the digital experience gap and are increasing digital budgets by up to a fifth cite improved integration of physical and digital channels as a top business priority over CEOs believe the online experience is a massive area of investment for global boardrooms 68% 70% 3/4 78% 73% CEOs believe traditional business models will be obsolete within 5 years 23%providing a friction-free, seamless experience for new customers Digital onboarding is the biggest area of weakness with only have a clear strategy between digital and traditional channels Digital optimisation Sources: Forrester Consulting, Experian © Experian 2016. All rights reserved. Download the study: Who we surveyed: Get your FREE copy of the complete Forrester study to understand what it takes to win in the customer era. 380 C-level (22%) and functional heads (78%) responsible for digital, risk, customer experience, IT, fraud and operations Region Europe: 66% Africa: 17% Middle East: 17% Industry Retail: 27% Financial Services: 48% Telco Services: 25% Revenue $100-$499m: 46% $500-$1b: 15% $1b or more: 43%