This document discusses free and low-cost social media tools for finding audiences, posting content, scheduling posts, and measuring results on platforms like Facebook, Twitter, LinkedIn, and Instagram. It provides links to tools like Facebook Audience Insights and Twitter Analytics for learning about target demographics and interests, Hashtagify for related hashtags, and Buffer, Sprout Social and Google Analytics for posting, scheduling and measuring insights.

1. My Favorite (mostly)
Free Social Media
Tools
Jay Dolan, Social Media Manager,
CRIP
jay.dolan@crisp.agency

2. Of Facebook users access it via a smartphone.
90%

3. 54%
of Facebook users ONLY access via a mobile device.

4. Finding Your Audience

5. Facebook
Audience Insights
Shows you who is connected
to your page, their
demographics and what they
are interested in.
Can also be used to
brainstorm ideas for your
ideal audience and how to
speak with them.
https://www.facebook.com/ads
/audience-insights/

6. Twitter Audience Insights
Shows broad information about audience demographics and interests to
help you refine content or find new audiences.
http://analytics.twitter.com

7. Hashtagify.me
Free tool to see which
hashtags are related to your
keywords.
Use these to see how people
talk about terms for your
business and to generate
content ideas for Twitter or
Instagram
http://hashtagify.me

8. Posting, Scheduling and Publishing

9. Facebook, Twitter, LinkedIn and Instagram - All
FREE

10. Buffer - Free with Limitations or $10 a month
http://buffer.com

11. Sprout Social - Costs More ($59 per month)
http://sproutsocial.com

12. Measuring Results

13. Powerful Insights. No cost.
But it can be a time suck.
See how posts drive traffic
to your website or blog.
http://analytics.google.com
Google Analytics

14. Facebook Insights
Gives a view into the
performance of your Facebook
posts.