Research Methodology

1. BY:-
Manan Saxena
Iteesha Gupta
Mansi Dhruvkar
Neeti Yadav
Ayushi Chourasia
Parul Singh
Ramandeep Singh Pall

2. INTRODUCTION
• In the last few years, there has been a radical change in the use of technology and to improve
performance, retail enterprises have begun looking at their existing business models to strategize, and
add innovations which are digital-inclusive. While several digital innovations are changing the pace of the
retail industry most of them are centered around 'engaging customers' and 'upgrading operations'.
• Retailers are also investing in the right infrastructure and technologies such as chat bots, cloud artificial
intelligence, and recommendation engines that enhance the sales capabilities of the in-store associate
towards delighting customers. Personalization, for example, plays a pivotal role in enhancing customer
experience but not stopping there, digitalization offers added perks such as data intelligence and
streamlined processes that in turn help to reduce costs and improve efficiency across the transactional
cycle. By adopting digitalization, retailers will experience cost savings and operational efficiency across all
areas of their business starting from sourcing to pricing strategies, inventory planning, employee training,
and finally customer engagement

3. RESEARCH METHODOLOGY
What is Research Methodology?
Research methodology is the specific procedures or techniques used to identify, select,
process, and analyze information about a topic. In a research paper, the methodology
section allows the reader to critically evaluate a study’s overall validity and reliability.
• Primary Data.
• Personal Interview through Questionnaire.
• Sample Size- 100

4. OBJECTIVES
• Efficient use of technology
• Ease for consumers
• Quality of Service
• Payment Method
• Variety of Products

5. HYPOTHESIS
What is hypothesis?
It is the proposed assumption, explanation , supposition or solutions to be proved or
disproved.
In our research we have assumed that digitalisation has a significant impact on small
retailers. And we have also assumed that the selected sample we have taken is actively
using the digital payment and online payment methods.

6. DATA PRESENTATION
What is data presentation ?
Processed data helps in obtaining information from it as the raw data is non-
comprehensive in nature. Presenting the data includes the pictorial representation of the
data by using graphs, charts, maps and other methods. These methods help in adding the
visual aspect to data which makes it much more comfortable and quicker to understand.

7. Options Response Percentage
(out of 100)
20-40 77 77%
40-60 23 23%
60-80 0 0%
What age group you belong to?
77%
23%
0%
Figure 1
20-40 40-60 60-80

8. Gender?
Options Response Percentage
(out of 100)
Male 96 96%
Female 4 4%
96%
4%
Figure 2
Male Female

9. What is your Qualification?
Options Response Percentage
(out of 100)
Under-
Graduate
79 79%
Post-
Graduate
21 21%
0%
20%
40%
60%
80%
100%
Figure 3
Post Graduate
Under Graduate

10. What is your Marital Status?
Options Response Percentage
(out of 100)
Married 72 72%
Unmarried 28 28%
0%
20%
40%
60%
80%
100%
Figure 4
Unmarried
Married

11. What is your Residential Status?
Options Response Percentage
(out of 100)
Rental 25 25%
Self Owned 75 75%
Rental
25%
Self Owned
75%
Figure 5
Rental Self Owned

12. How are stocks maintained by your organization?
Options Response Percentage
(out of 100)
Register/
Hardcopy
43 43%
Computer/
Softcopy
57 57%
43%
57%
Figure 6
Register/Hardcopy Computer/Softcopy

13. According to you is digitalisation boon or a curse?
Options Response Percentage
(out of 100)
Boon 97 97%
Curse 3 3%
0%
20%
40%
60%
80%
100%
Boon
Curse
97%
3%
Figure 7

14. How many customers are now preferring digital transactions?(in %)
Options Response Percentage
(out of 100)
0-25% 26 26%
25-50% 45 45%
50-75% 29 29%
75-100% 0 0%
26%
45%
29%
0%
0%
5%
10%
15%
20%
25%
30%
35%
40%
45%
50%
0-25% 25-50% 50-75% 75-100%
Figure 8

15. Are there any extra charges you accrue through online
payments/receipts?
Options Response Percentage
(out of 100)
Yes 24 24%
No 76 76%
Yes
24%
No
76%
Figure 9

16. Are there any discount/benefits you get through online
payments/receipts?
Options Response Percentage
(out of 100)
Yes 59 59%
No 41 41%
Yes
59%
No
41%
Figure 10

17. Are digital transactions easy to handle or not?
Options Response Percentage
(out of 100)
Yes 84 84%
No 16 16%
Yes
84%
No
16%
Figure 11

18. Do you provide online services to consumers?
Options Response Percentage
(out of 100)
Yes 38 38%
No 62 62%
Yes
38%
No
62%
Figure 12

19. How did digitalization affected your sales ?
Particulars Increase Decrease No Effect
Total 45 9 46
Percentage 45% 9% 46%
0%
10%
20%
30%
40%
50%
Increase Decrease No Effect
45%
9%
46%
Figure 13

20. Your thoughts on digitalisation affecting your business as a whole ?
Particular Favour Against
Total 60 40
Percentage 60% 40%
0%
10%
20%
30%
40%
50%
60%
Favour Against
Figure 14

21. CONCLUSION