What does it mean to become a digital enterprise? Where should you start? How will you go about it? We have simplified the Digital Transformation journey for you in these 10 steps.
Digital Maturity - A Client & Agency Perspectivedelissat
Digital Maturity. What is it? Are you there yet?
Believe it or not, many corporate organizations (and some communications agencies) have not yet reached digital maturity. Many lag behind the general public’s ability to adapt to the new digital marketplace. This session provides you an insight into key markers of what a digitally mature organization looks and acts like.
Slides for Altimeter's webinar: Strengthening Employee Relationships in the Digital Era
Watch the webinar replay at: http://www.slideshare.net/Altimeter/recording-strengthening-employee-relationships-in-the-digital-era-by-altimeter-group
Download the report at: pages.altimetergroup.com/strengthening-employee-relationships-report.html
Description:
Employees are disengaged at work. Yet Altimeter found that only 46% of organizations take a strategic approach to employee engagement, and only 43% believe they have an organizational culture of trust and empowerment.
In this 1-hour webinar, Charlene Li and Jon Cifuentes share research on how leading organizations use social and digital technologies to create holistic employee engagement strategies that drive business impact and cultural change.
eGain UK Public Sector Inclusive Services Report: January 2014Mark Fenna
eGain commissioned research across the whole UK Public Sector to understand the state of channel migration/ digital transformation and the impact of the 'Digital by Default' policy. This report outlines the key findings from the research and offers several opportunities for UK Public Sector to further improve citizen services, better address the digitally excluded segments and underpin the digital transformation business case.
The days of delegating the digital strategy to the marketing team and technology issues to the I.T. team are over. Digital strategy is often thought of in terms of channels: social media, mobile, web. However, as the digital strategy crosses organizational boundaries (marketing, operations, PR, e-business, I.T, customer service), it demands unprecedented collaboration between departments who must work together towards a common vision. Business leaders must understand the threats and opportunities across the spectrum of the business and make strategic decisions about which initiatives to focus on first. Successfully transitioning your organization into a digital business must be led from the top down and supported from the bottom up.
Joe Cothrel, Vice President and Chief Community Officer at Lithium, discussed “social support” and its impact on today’s organizations during his presentation at the 2015 Customer Care Leadership Forum in Toronto on March 25. In his presentation, Cothrel pointed out that social support occurs both via social media and through an organization’s website.
La relazione con il Cliente per far crescere e innovare il BusinessFondazione CUOA
Intervento di Riccardo Sponza al convegno del Forum ICT - OLTRE IL CRM, Le nuove frontiere per l’integrazione delle attività di “relationship management” al servizio del business -
What does it mean to become a digital enterprise? Where should you start? How will you go about it? We have simplified the Digital Transformation journey for you in these 10 steps.
Digital Maturity - A Client & Agency Perspectivedelissat
Digital Maturity. What is it? Are you there yet?
Believe it or not, many corporate organizations (and some communications agencies) have not yet reached digital maturity. Many lag behind the general public’s ability to adapt to the new digital marketplace. This session provides you an insight into key markers of what a digitally mature organization looks and acts like.
Slides for Altimeter's webinar: Strengthening Employee Relationships in the Digital Era
Watch the webinar replay at: http://www.slideshare.net/Altimeter/recording-strengthening-employee-relationships-in-the-digital-era-by-altimeter-group
Download the report at: pages.altimetergroup.com/strengthening-employee-relationships-report.html
Description:
Employees are disengaged at work. Yet Altimeter found that only 46% of organizations take a strategic approach to employee engagement, and only 43% believe they have an organizational culture of trust and empowerment.
In this 1-hour webinar, Charlene Li and Jon Cifuentes share research on how leading organizations use social and digital technologies to create holistic employee engagement strategies that drive business impact and cultural change.
eGain UK Public Sector Inclusive Services Report: January 2014Mark Fenna
eGain commissioned research across the whole UK Public Sector to understand the state of channel migration/ digital transformation and the impact of the 'Digital by Default' policy. This report outlines the key findings from the research and offers several opportunities for UK Public Sector to further improve citizen services, better address the digitally excluded segments and underpin the digital transformation business case.
The days of delegating the digital strategy to the marketing team and technology issues to the I.T. team are over. Digital strategy is often thought of in terms of channels: social media, mobile, web. However, as the digital strategy crosses organizational boundaries (marketing, operations, PR, e-business, I.T, customer service), it demands unprecedented collaboration between departments who must work together towards a common vision. Business leaders must understand the threats and opportunities across the spectrum of the business and make strategic decisions about which initiatives to focus on first. Successfully transitioning your organization into a digital business must be led from the top down and supported from the bottom up.
Joe Cothrel, Vice President and Chief Community Officer at Lithium, discussed “social support” and its impact on today’s organizations during his presentation at the 2015 Customer Care Leadership Forum in Toronto on March 25. In his presentation, Cothrel pointed out that social support occurs both via social media and through an organization’s website.
La relazione con il Cliente per far crescere e innovare il BusinessFondazione CUOA
Intervento di Riccardo Sponza al convegno del Forum ICT - OLTRE IL CRM, Le nuove frontiere per l’integrazione delle attività di “relationship management” al servizio del business -
HSM Global-Madrid featuring Charlene LiCharlene Li
Special management program on social media sponsored by HSM Global featuring Charlene Li. This was a day-long program on how to create a social media strategy, that took place in Madrid on 12 April 2011. More info available at http://es.hsmglobal.com/contenidos/charleneli.html
How to Transform Contact Centers into Profit CentersAppian
Delight your customers. Learn how: https://ap.pn/2JOFuxA
Traditionally, contact centers have been viewed as a cost center and a necessary expense to doing business. However, times are changing. Organizations have started to realize the immense value of the contact center in engaging with customers, improving customer experience—and contributing to the bottom line.
In the digital age, where it’s hard to stand out in the mind of customers, leveraging the front-line support that are having day-to-day interactions with customers is a golden opportunity. Strategic value can be achieved when the contact center effectively leverages technology that empowers their people, aligns processes, and delivers customer experience excellence.
Read on to learn about four trends transforming contact centers.
Learn about the Appian Intelligent Contact Center Platform: https://ap.pn/2JOFuxA
Making Marketing Thrive In The Age Of The Customer By Sheryl PattekMarTech Conference
From the MarTech Conference in Boston, Massachusetts, August 19-20, 2014. SESSION: Making Marketing Thrive in the Age of the Customer. PRESENTATION: Making Marketing Thrive in the Age of the Customer - Given by Sheryl Pattek, @sherylpattek - VP & Principal Analyst, Forrester Research
Social really is here when it comes to the enterprise. Many see the role of social in consumer-focused businesses but have not absorbed what it means for the enterprise. Social is having a direct impact in 5 areas:
1. DIY prospecting: Customers conduct research on products and services well ahead of the official start to the sales cycle
2. Peer influence: Customers “pulse” their peers at every step of the journey
3. Trial before purchase: User testing requires grassroot support. It’s no longer a single decision instance rather smaller purchase bundles
4. Buyer & user are the same: The phenomenon changes decision and influence points in enterprise purchasing
5. Click to compare: Pricing transparency is foundational; consumer expectations are shaping enterprise behavior
A Framework for Digital Business TransformationCognizant
By embracing Code Halo thinking and a programmatic approach to business process change, organizations can better engage with customers and deliver mass-customized products and services that drive differentiation and outperformance.
Procurement is a task that marketers rarely find fun, yet all realize that it needs to be done. Given the strain that many marketing budgets are under, skillful procurement processes--supply management, demand management, and process management--can actually net an extra 5%+ of current marketing budgets. There are important opportunities for closer collaboration between marketing and procurement groups.
The move to digital business is increasingly becoming the top priority, as organizations attempt to improve global collaboration, access enterprise knowledge faster and better, and engage with customers and the marketplace far more effectively than in the past, while maintaining a competitive edge.
Marketing is increasingly an advanced technology discipline. When well used, it can improve marketing effectiveness 15% - 25%. But using marketing technology effectively is about more than just tech; it's about creating an engine that runs smoothly and evolves continuously. For more, read "How digital marketing operations can transform business" (http://www.mckinsey.com/insights/marketing_sales/how_digital_marketing_operations_can_transform_business)
Technology for Marketers: Are you Engaging Effectively?Ruder Finn UK Ltd
Ruder Finn has been working in partnership with Brand Republic to conduct research among marketers into whether their involvement in technology buying decisions has and will increase, and what their views are on the existing marketing messages that they see emanating from technology providers. The resulting presentation, “Technology for Marketers: Are you Engaging Effectively?”, makes interesting reading for technology companies and marketers alike, particularly those looking to target decision makers in the marketing department.
In recent years loyalty programs that reward buyers for sticking with the brand have steadily grown in popularity. Between 2008 and 2012, U.S. loyalty memberships increased by 10 percent per year – reaching over 23 memberships per household. But for all their growth and popularity, do loyalty programs really pay off for the companies that offer them? A recent McKinsey study suggests that on average, they do not – and may in fact destroy value for program owners. For more on loyalty, visit: http://www.mckinseyonmarketingandsales.com/topics/loyalty
Why do Data and Analytics struggle in large organizations? This presentation explores the structural and causal issues at play through the lens of 'systems thinking' and 'business dynamics'.
HSM Global-Madrid featuring Charlene LiCharlene Li
Special management program on social media sponsored by HSM Global featuring Charlene Li. This was a day-long program on how to create a social media strategy, that took place in Madrid on 12 April 2011. More info available at http://es.hsmglobal.com/contenidos/charleneli.html
How to Transform Contact Centers into Profit CentersAppian
Delight your customers. Learn how: https://ap.pn/2JOFuxA
Traditionally, contact centers have been viewed as a cost center and a necessary expense to doing business. However, times are changing. Organizations have started to realize the immense value of the contact center in engaging with customers, improving customer experience—and contributing to the bottom line.
In the digital age, where it’s hard to stand out in the mind of customers, leveraging the front-line support that are having day-to-day interactions with customers is a golden opportunity. Strategic value can be achieved when the contact center effectively leverages technology that empowers their people, aligns processes, and delivers customer experience excellence.
Read on to learn about four trends transforming contact centers.
Learn about the Appian Intelligent Contact Center Platform: https://ap.pn/2JOFuxA
Making Marketing Thrive In The Age Of The Customer By Sheryl PattekMarTech Conference
From the MarTech Conference in Boston, Massachusetts, August 19-20, 2014. SESSION: Making Marketing Thrive in the Age of the Customer. PRESENTATION: Making Marketing Thrive in the Age of the Customer - Given by Sheryl Pattek, @sherylpattek - VP & Principal Analyst, Forrester Research
Social really is here when it comes to the enterprise. Many see the role of social in consumer-focused businesses but have not absorbed what it means for the enterprise. Social is having a direct impact in 5 areas:
1. DIY prospecting: Customers conduct research on products and services well ahead of the official start to the sales cycle
2. Peer influence: Customers “pulse” their peers at every step of the journey
3. Trial before purchase: User testing requires grassroot support. It’s no longer a single decision instance rather smaller purchase bundles
4. Buyer & user are the same: The phenomenon changes decision and influence points in enterprise purchasing
5. Click to compare: Pricing transparency is foundational; consumer expectations are shaping enterprise behavior
A Framework for Digital Business TransformationCognizant
By embracing Code Halo thinking and a programmatic approach to business process change, organizations can better engage with customers and deliver mass-customized products and services that drive differentiation and outperformance.
Procurement is a task that marketers rarely find fun, yet all realize that it needs to be done. Given the strain that many marketing budgets are under, skillful procurement processes--supply management, demand management, and process management--can actually net an extra 5%+ of current marketing budgets. There are important opportunities for closer collaboration between marketing and procurement groups.
The move to digital business is increasingly becoming the top priority, as organizations attempt to improve global collaboration, access enterprise knowledge faster and better, and engage with customers and the marketplace far more effectively than in the past, while maintaining a competitive edge.
Marketing is increasingly an advanced technology discipline. When well used, it can improve marketing effectiveness 15% - 25%. But using marketing technology effectively is about more than just tech; it's about creating an engine that runs smoothly and evolves continuously. For more, read "How digital marketing operations can transform business" (http://www.mckinsey.com/insights/marketing_sales/how_digital_marketing_operations_can_transform_business)
Technology for Marketers: Are you Engaging Effectively?Ruder Finn UK Ltd
Ruder Finn has been working in partnership with Brand Republic to conduct research among marketers into whether their involvement in technology buying decisions has and will increase, and what their views are on the existing marketing messages that they see emanating from technology providers. The resulting presentation, “Technology for Marketers: Are you Engaging Effectively?”, makes interesting reading for technology companies and marketers alike, particularly those looking to target decision makers in the marketing department.
In recent years loyalty programs that reward buyers for sticking with the brand have steadily grown in popularity. Between 2008 and 2012, U.S. loyalty memberships increased by 10 percent per year – reaching over 23 memberships per household. But for all their growth and popularity, do loyalty programs really pay off for the companies that offer them? A recent McKinsey study suggests that on average, they do not – and may in fact destroy value for program owners. For more on loyalty, visit: http://www.mckinseyonmarketingandsales.com/topics/loyalty
Why do Data and Analytics struggle in large organizations? This presentation explores the structural and causal issues at play through the lens of 'systems thinking' and 'business dynamics'.
Is your association ready for digital transformation? To find out more about how EventBank membership management solution software can help you with digital transformation that is crucial to your ongoing success, book a demo with us today.
Human Amplification In The Enterprise - Retail and CPGInfosys
Infosys commissioned a study to develop a research methodology and get insights into the current nature of digital transformation enterprises undergo, across industry verticals. This deck provides industry specific insights from Retail and CPG.
The study sought to understand a) the specific drivers of digital transformation for enterprises, b) the various facets of this transformation, c) expected and ensuing outcomes, and d) the role of Artificial Intelligence (AI).
7 considerations to your digital transformation journeyTarang Rai
This new era of digital transformation brought about by the emergence of new technologies like mobile, cloud, analytics, Internet of Things etc., is highly reminiscent of the e-business era. There are many business opportunities to pursue, enabling technologies to be utilized, and customers to be influenced.
The Road to Digital Maturity for Investment ManagersKurtosys Systems
Digital maturity is one way of gauging a company's level of success on their road to digital transformation; and there are many factors involved in assessing this. In this white paper we focus on five areas that, from our experience, play a vital role in theroad to digital maturity with investment managers in mind.
Four Essential Strategies for Digital TransformationBizagi
Bizagi - The Digital Business Platform presents 'Four Essential Strategies for Digital Transformation' at the North America IT Roadmap Conference and Expo in Washington DC.
Hear from Mike May, VP of Bizagi as he provides insights into why enterprises are struggling with Digital Transformation with key strategies for overcoming those challenges - as revealed by Bizagi's 2016 global executive study into the digital initiatives of over 1000 global enterprises around the world.
This Altimeter Group webinar explores the findings of our latest research report on digital transformation. Attendees will learn what digital transformation is, how companies are embracing change, the challenges and opportunities that emerge throughout the process, and how to refocus and reorganize teams to modernize, optimize, and integrate digital touchpoints.
Watch the webinar: https://www.slideshare.net/Altimeter/webinar-digital-transformation-with-brian-solis
Download the related report: altimetergroup.com/digitaltransformation/
Lehigh Valley Business_Digital TransformationGene Ferro
Digital transformation is the change associated with the application of digital technology in all aspects of human society, a definition rooted in a 2004 research project by Swedish scholars Anna Croon Fors and Erik Stolterman.
What is the Marketing?
What is Digital transformation means?
What is Digital Transformation for Marketing?
Understanding Digital Transformation
What are the Benefits of Digital Transformation?
Why is transformation needed now?
The first step towards transformation
The 5-step approach to digital marketing transformation
The value of digital Transformation for Marketing
The exciting implications for marketing transformation in an ever-evolving digital world
How digital transformation can revolutionize marketing
The role of digital transformation in driving customer experience
5 Big Fundamentals of Digital Marketing Transformation
The digital marketing transformation challenge
7 Roadblocks to Digital Marketing Transformation
Your 2019 Digital Marketing Transformation Strategy
Digital Transformation Management Software Corporater
Digital Transformation is the application of new technologies and business models aiming to improve employee & customer experience, increase competitiveness and reshape markets in a digital economy. Corporater helps organizations to help tackle the complexity of Digital Transformation, through its Digital Transformation Management Software, powered by the Corporater Business Management Platform. To know more, visit: https://corporater.com/en/business-solutions/digital-transformation-management-software/
The ultimate guide to Digitizing Change ManagementLucy Newman
Listen to the accompanying podcast here: https://goo.gl/rw17q8
Businesses are continuing to invest heavily in digitally transforming their organizations. The Digital Transformation market alone is set to be worth $2tn by 2020.
Director of Product Strategy at AppLearn Andrew Barlow is joined by special guests to discuss the impact that modern Digital Transformation projects are having on the way that businesses approach Change Management.
Informe de eMarketer sobre las tendencias en Marketing Technology para 2016. Da buenas pistas para entender por donde se mueve internet y que áreas son las relevantes para la industria de media.
The Essential Elements and Tips for Implementing a Successful Digital Transfo...PetaBytz Technologies
Digital Transformation Services will assist you and your organization by focusing on the critical elements that all effective digital transformations share.
Estado de la Transformación Digital 2018-2019José Luis Casal
Interesante presentación de Brian Solis & Altimeter sobre el estado de la Transformación Digital y los pasos a seguir para lograr el éxito en este proceso.
Similar to Infographic the 2014 state of digital transformation altimeter group (20)
Level 3 Award; Review Health & Safety Procedures in the WorkplaceSay Digital Media
Say have delivered this award since 2005, formerly known as HSS8 or D Unit, we have trained over 2,000 staff members in this time. If you are interested in upskilling your staff members, please get in touch
Some great activities going on at Calvert Trust, in Kielder..
Team building
Disability awareness
Abseiling, Archery, Kayaking, Mountain Biking and much more
Excellent insight into using dynamic questions to move along meetings, projects and generally communicate more effectively worth saving and sharing if you have the time..
Information Security: The Law is Changing are you Ready?Say Digital Media
Breaches cost more than you think:
The EU Data Protection Directive, adopted in 1995 is likely to be replaced in 2015 by the new EU Data Protection Regulation.
The new regulations will require company owners and data processors (such as cloud and offsite data hosting companies) to share the liability for data breaches.
However recent reports show that the vast majority of these service providers are not yet ready to meet these new requirements.
Technological investments in the last 10 years have had many benefits for organisations however much of what was put in place wasn’t designed to be secure in a networked environment, and as a consequence data breaches are on the rise, as are the costs to businesses
as a result of an attack
Missed things on your social media platforms, find out from HubSpot some of the things you might have missed on Linkedin, Twitter, Facebook and Pinterest
Top 3 Ways to Align Sales and Marketing Teams for Rapid GrowthDemandbase
In this session, Demandbase’s Stephanie Quinn, Sr. Director of Integrated and Digital Marketing, Devin Rosenberg, Director of Sales, and Kevin Rooney, Senior Director of Sales Development will share how sales and marketing shapes their day-to-day and what key areas are needed for true alignment.
Core Web Vitals SEO Workshop - improve your performance [pdf]Peter Mead
Core Web Vitals to improve your website performance for better SEO results with CWV.
CWV Topics include:
- Understanding the latest Core Web Vitals including the significance of LCP, INP and CLS + their impact on SEO
- Optimisation techniques from our experts on how to improve your CWV on platforms like WordPress and WP Engine
- The impact of user experience and SEO
5 big bets to drive growth in 2024 without one additional marketing dollar AND how to adapt to the biggest shifting eCommerce trend- AI.
1) Romance Your Customers - Retention
2) ‘Alternative’ Lead Gen - Advocacy
3) The Beautiful Basics - Conversion Rate Optimization
4) Land that Bottom Line - Profitability
5) Roll the Dice - New Business Models
For too many years marketing and sales have operated in silos...while in some forward thinking companies, the two organizations work together to drive new opportunity development and revenue. This session will explore the lessons learned in that beautiful dance that can occur when marketing and sales work together...to drive new opportunity development, account expansion and customer satisfaction.
No, this is not a conversation about MQLs and SQLs. Instead we will focus on a framework that allows the two organizations to drive company success together.
Digital Money Maker Club – von Gunnar Kessler digital.focsh890
Title One is a comprehensive examination of the impact of digital technologies on
modern society. In a world where technology continues to advance rapidly, this article delves into the nuances and complexities of the digital age, exploring Its implications across various sectors and aspects of life.
Most small businesses struggle to see marketing results. In this session, we will eliminate any confusion about what to do next, solving your marketing problems so your business can thrive. You’ll learn how to create a foundational marketing OS (operating system) based on neuroscience and backed by real-world results. You’ll be taught how to develop deep customer connections, and how to have your CRM dynamically segment and sell at any stage in the customer’s journey. By the end of the session, you’ll remove confusion and chaos and replace it with clarity and confidence for long-term marketing success.
Key Takeaways:
• Uncover the power of a foundational marketing system that dynamically communicates with prospects and customers on autopilot.
• Harness neuroscience and Tribal Alignment to transform your communication strategies, turning potential clients into fans and those fans into loyal customers.
• Discover the art of automated segmentation, pinpointing your most lucrative customers and identifying the optimal moments for successful conversions.
• Streamline your business with a content production plan that eliminates guesswork, wasted time, and money.
The digital marketing industry is changing faster than ever and those who don’t adapt with the times are losing market share. Where should marketers be focusing their efforts? What strategies are the experts seeing get the best results? Get up-to-speed with the latest industry insights, trends and predictions for the future in this panel discussion with some leading digital marketing experts.
When most people in the industry talk about online or digital reputation management, what they're really saying is Google search and PPC. And it's usually reactive, left dealing with the aftermath of negative information published somewhere online. That's outdated. It leaves executives, organizations and other high-profile individuals at a high risk of a digital reputation attack that spans channels and tactics. But the tools needed to safeguard against an attack are more cybersecurity-oriented than most marketing and communications professionals can manage. Business leaders Leaders grasp the importance; 83% of executives place reputation in their top five areas of risk, yet only 23% are confident in their ability to address it. To succeed in 2024 and beyond, you need to turn online reputation on its axis and think like an attacker.\
Key Takeaways:
- New framework for examining and safeguarding an online reputation
- Tools and techniques to keep you a step ahead
- Practical examples that demonstrate when to act, how to act and how to recover
Mastering Multi-Touchpoint Content Strategy: Navigate Fragmented User JourneysSearch Engine Journal
Digital platforms are constantly multiplying, and with that, user engagement is becoming more intricate and fragmented.
So how do you effectively navigate distributing and tailoring your content across these various touchpoints?
Watch this webinar as we dive into the evolving landscape of content strategy tailored for today's fragmented user journeys. Understanding how to deliver your content to your users is more crucial than ever, and we’ll provide actionable tips for navigating these intricate challenges.
You’ll learn:
- How today’s users engage with content across various channels and devices.
- The latest methodologies for identifying and addressing content gaps to keep your content strategy proactive and relevant.
- What digital shelf space is and how your content strategy needs to pivot.
With Wayne Cichanski, we’ll explore innovative strategies to map out and meet the diverse needs of your audience, ensuring every piece of content resonates and connects, regardless of where or how it is consumed.
When most people in the industry talk about online or digital reputation management, what they're really saying is Google search and PPC. And it's usually reactive, left dealing with the aftermath of negative information published somewhere online. That's outdated. It leaves executives, organizations and other high-profile individuals at a high risk of a digital reputation attack that spans channels and tactics. But the tools needed to safeguard against an attack are more cybersecurity-oriented than most marketing and communications professionals can manage. Business leaders Leaders grasp the importance; 83% of executives place reputation in their top five areas of risk, yet only 23% are confident in their ability to address it. To succeed in 2024 and beyond, you need to turn online reputation on its axis and think like an attacker.
Key Takeaways:
- New framework for examining and safeguarding an online reputation
- Tools and techniques to keep you a step ahead
- Practical examples that demonstrate when to act, how to act and how to recover
Mastering Local SEO for Service Businesses in the AI Era is tailored specifically for local service providers like plumbers, dentists, and others seeking to dominate their local search landscape. This session delves into leveraging AI advancements to enhance your online visibility and search rankings through the Content Factory model, designed for creating high-impact, SEO-driven content. Discover the Dollar-a-Day advertising strategy, a cost-effective approach to boost your local SEO efforts and attract more customers with minimal investment. Gain practical insights on optimizing your online presence to meet the specific needs of local service seekers, ensuring your business not only appears but stands out in local searches. This concise, action-oriented workshop is your roadmap to navigating the complexities of digital marketing in the AI age, driving more leads, conversions, and ultimately, success for your local service business.
Key Takeaways:
Embrace AI for Local SEO: Learn to harness the power of AI technologies to optimize your website and content for local search. Understand the pivotal role AI plays in analyzing search trends and consumer behavior, enabling you to tailor your SEO strategies to meet the specific demands of your target local audience. Leverage the Content Factory Model: Discover the step-by-step process of creating SEO-optimized content at scale. This approach ensures a steady stream of high-quality content that engages local customers and boosts your search rankings. Get an action guide on implementing this model, complete with templates and scheduling strategies to maintain a consistent online presence. Maximize ROI with Dollar-a-Day Advertising: Dive into the cost-effective Dollar-a-Day advertising strategy that amplifies your visibility in local searches without breaking the bank. Learn how to strategically allocate your budget across platforms to target potential local customers effectively. The session includes an action guide on setting up, monitoring, and optimizing your ad campaigns to ensure maximum impact with minimal investment.
In this presentation, Danny Leibrandt explains the impact of AI on SEO and what Google has been doing about it. Learn how to take your SEO game to the next level and win over Google with his new strategy anyone can use. Get actionable steps to rank your name, your business, and your clients on Google - the right way.
Key Takeaways:
1. Real content is king
2. Find ways to show EEAT
3. Repurpose across all platforms
Videos are more engaging, more memorable, and more popular than any other type of content out there. That’s why it’s estimated that 82% of consumer traffic will come from videos by 2025.
And with videos evolving from landscape to portrait and experts promoting shorter clips, one thing remains constant – our brains LOVE videos.
So is there science behind what makes people absolutely irresistible on camera?
The answer: definitely yes.
In this jam-packed session with Stephanie Garcia, you’ll get your hands on a steal-worthy guide that uncovers the art and science to being irresistible on camera. From body language to words that convert, she’ll show you how to captivate on command so that viewers are excited and ready to take action.
Search Engine Marketing - Competitor and Keyword researchETMARK ACADEMY
Over 2 Trillion searches are made per day in Google search, which means there are more than 2 Trillion visits happening across the websites of the world wide web.
People search various questions, phrases or words. But some words and phrases are searched
more often than others.
For example, the words, ‘running shoes’ are searched more often than ‘best road running
shoes for men’
These words or phrases which people use to search on Google are called Keywords.
Some keywords are searched more often than others. Number of times a keyword is searched
for in a month is called keyword volume.
Some keywords have more relevant results than others. For the phrase “running shoes” we
get more than 80M relevant results, whereas for “best road running shoes for men” we get
only 8.
The former keyword ‘running shoes’ has way more competition from popular websites to
new and small blogs, whereas the latter keyword doesn’t have that much competition. This
search competition for a keyword is called search difficulty of a keyword or keyword
difficulty.
In other words, if the keyword difficulty is ‘low’ or ‘easy’, there won’t be any competition
and if you target such keywords on your site, you can easily rank on the front page of Google.
Some keywords are searched for, just to know or to learn some information about something,
that’s their search intention. For example, “What shoe size should I choose?” or “How to pick
the right shoe size?”
These keywords which are searched just to know about stuff are called informational
keywords. Typically people who are searching this type of keywords are top of a Conversion
funnel.
Conversion funnel is the journey that search visitors go through on their way to an email
subscription or a premium subscription to the services you offer or a purchase of products
you sell or recommend using your referral link.
For some buyers, research is the most important part when they have to buy a product.
Depending on that, their journey either widens or narrows down. These types of buyers are
Researchers and they spend more time with informational keywords.
Conversion is the action you want from your search visitors. Number of conversions that you
get for every 100 search visitors is called Conversion rate.
People who are at different stages of a conversion funnel use different types of keywords.
Search Engine Marketing - Competitor and Keyword research
Infographic the 2014 state of digital transformation altimeter group
1. Digital
transformation
represents the
next stage of
business development.
It will improve how
companies work inside
and out. But, without
knowing how the customer
- or, employee - is evolving,
digital transformation is just new
technology operating under the
guise of change.
What is DIGITAL TRANSFORMATION?
IT’S BIG... ENTERPRISE-WIDE
As Altimeter Group studied digital transformation related to the digital customer
experience, we found that, when companies explore digital transformation as a means
to optimize customer engagement, they reap results.
The realignment
of, or new
The 2014 State of
DIGITAL
TRANSFORMATION
Based on a survey of
digital strategists
investment in, technology
and business models to more
effectively engage digital
customers at every
touchpoint in the
customer experience
lifecycle.
DIGITAL TRANSFORMATION
DOESN’T MEAN DIGITAL INVESTMENT ALONE.
IT DOES MEAN THINKING
“DIGITAL FIRST.”
THE DIGITAL TRANSFORMATION DIVIDE
A Notable Disconnect:
Digital strategists and executives are investing in digital transformation,
but without insight or purpose.
88%
But, only
25%
have mapped the digital customer journey
and have a clear understanding of new or
underperforming digital touchpoints
of companies
report undergoing
a digital
transformation
THE TOP
DIGITAL TRANSFORMATION
INITIATIVES Very
important
Somewhat
important
Improving processes that expedite changes to digital
properties, ie. website updates new mobile or social
platforms, etc 80% 19%
Updating our website and ecommerce programs for a
mobile world 71% 25%
Integrating all social, mobile, web, ecommerce, service
efforts and investments to deliver an integrated and
frictionless customer experience 70% 24%
Updating customer-facing technology systems 66% 29%
Further research into our customers’ digital touch points,
as there’s more to learn 63% 36%
Technology is part
of the solution but
focusing on it is also
part of the problem.
46%
only
aim to overhaul
customer service
to meet the
expectations of digital
customers
80%
of strategists surveyed report their
companies are investing in improving
processes that expedite change to digital
properties such as websites, mobile,
and social platforms.
If this is about customer
experience, many businesses
are missing the customer
and the experience.
WHO’S LEADING
DIGITAL TRANSFORMATION?
Change doesn’t happen in silos. This is a partnership where all
groups should work together.
54%
CMO
42%
CEO
29% 15% 5%
CIO/CTO
CDO
(Chief Digital Officer)
CXO
(Chief Experience Officer)
THE TOP CHALLENGES FACING
DIGITAL TRANSFORMATION
Very
important
Somewhat
important
Changing company culture 63% 34%
Thinking beyond a “campaign mentality” in digital
strategy efforts 59% 32%
Cooperation between departments and team silos 56% 39%
Resources (people, technologies, expertise) and
budget allocation 56% 39%
Understanding behavior or impact of new
connected customer 53% 42%
Culture eats
strategy for
breakfast
63%
see changing
company culture
as a challenge
56%
find cross-department
collaboration
difficult
It takes a team
to change but
team dynamics
work against
working
together
Stop confusing
customer
experience
with hit and
run campaigns
59%
Think beyond
a “campaign
mentality”
51%
somewhat feel
lack of data
represents a
challenge
Improving
customer
experiences
starts with
knowing the
customer
CHANGE AGENTS MUST MAKE THE
CASE TO EARN EXECUTIVE SUPPORT,
AND THAT TAKES JOURNEY MAPPING
AND DATA
53%
find understanding
customer behavior an
extremely significant
challenge
Commerce
1
3
Formulation
2
Pre-
Commerce
TOP 5
BENEFITS OF
DIGITAL
TRANSFORMATION
63%
Improved
customer
satisfaction
(ie. NPS)
53%
Higher
traffic
46%
Greater
conversions
75%
Lift in
engagement
49%
Increased
lead gen/
sales
DIGITAL TRANSFORMATION IS BIG AND OFTEN
MISUNDERSTOOD. Understand how people use
technology first to inform your strategy and give your
work a sense of purpose.
THE KEY TO DIGITAL
TRANSFORMATION
IS THAT IT’S NOT
ALL ABOUT
TECHNOLOGY
DIGITAL
TRANSFORMATION
COMES DOWN TO
PEOPLE
NO MATTER
HOW DIGITAL
TRANSFORMATION
IS PURSUED,
BUSINESSES ARE
CHANGING ALONG
THE WAY
CHANGE
HAS TO START SOMEWHERE
www.altimetergroup.com/digitaltransformation
4
Post-
Commerce
Evaluation Purchase
Experience
Loyalty
Advocate
Awareness
Consideration
Influence
Loop