The document summarizes the results of 4 polls conducted during a webinar about simplifying the customer experience in insurance. Poll 1 found that the biggest barriers were lack of clear vision and legacy systems constraints. Poll 2 found that 50% of respondents disable data tracking functions most of the time when using apps. Poll 3 found that 76% believe insurance companies do not truly know what customers want. Poll 4 found that 42% think new digital business models will have the greatest impact on insurance in the next 10 years.

1. Polls for
The Digital Insurer Webinar:
Simplifying Customer Experience

2. Poll 1
What do you think the biggest barrier to simplifying the customer experience in
insurance is?
27%
30%
6%
26%
11%
Lack of clear vision and strategy
Legacy systems constraints
Legal requirements
Organisational culture
Product complexity

3. Poll 2
Data privacy is a big issue in insurance. When you download any app that tracks you in
some way, how often do you disable functions that send tracked data to the owner of
the app?
10%
2%
50%
7%
31%
Always
How do I do that?
Most of the time
Never
Seldom

4. Poll 3
Do you believe we know enough about what customers really want?
76%
24%
No
Yes

5. Poll 4
Which do you think will have a greater impact on insurance in the next 10 years?
19%
35%
42%
4%
Digitizing existing processes
Innovations in the value chain
New digital business models
Not too sure