The document discusses how consumers have changed and now expect brands to engage with them on social media. It notes that consumers are influenced by social networks and media channels, research products online, and share both positive and negative experiences. The new consumer expects incentives for participation, timely responses from brands on social media, and engaging content rather than frequent advertising. The document also advises that successful marketing now relies on social media engagement and followers rather than traditional advertising metrics.

7. The New Consumer As Shoppers • They are influenced by opinions of their social networks and trusted media channels (yelp.ca, sweetspot.com, bloggers) • They research before/during/after shopping experiences As Influencers • They share great experiences with their personal networks (consumers trust recommendations from friends over “brand messages) • The share horrible experiences with THE ENTIRE WORLD (yelp.ca) Mobile Lifestyles • They are not tied to their computers • They tweet, share, play and check-in from their smart phones They Are Savvier Than You Think • They use social media tools (facebook, twitter, foursquare, • They will scan QR Codes • They will play with Augmented Reality • They play online games (primary FB game user is women +50) What They Expect From Brands • Incentives for participation (in surveys, LIKE requests, contests) • Timely Response & Relevant Conversation • Don’t let me get bored • Don’t contact me too much

8. The New Consumer As Shoppers • They are influenced by opinions of their social networks and trusted media channels (yelp.ca, sweetspot.com, bloggers) • They research before/during/after shopping experiences As Influencers • They share great experiences with their personal networks (consumers trust recommendations from friends over “brand messages) • The share horrible experiences with THE ENTIRE WORLD (yelp.ca) Mobile Lifestyles • They are not tied to their computers • They tweet, share, play and check-in from their smart phones They Are Savvier Than You Think • They use social media tools (facebook, twitter, foursquare, • They will scan QR Codes • They will play with Augmented Reality • They play online games (primary FB game user is women +50) What They Expect From Brands • Incentives for participation (in surveys, LIKE requests, contests) • Timely Response & Relevant Conversation • Don’t let me get bored • Don’t contact me too much

9. The New Consumer As Shoppers • They are influenced by opinions of their social networks and trusted media channels (yelp.ca, sweetspot.com, bloggers) • They research before/during/after shopping experiences As Influencers • They share great experiences with their personal networks (consumers trust recommendations from friends over “brand messages) • The share horrible experiences with THE ENTIRE WORLD (yelp.ca) Mobile Lifestyles • They are not tied to their computers • They tweet, share, play and check-in from their smart phones They Are Savvier Than You Think • They use social media tools (facebook, twitter, foursquare, • They will scan QR Codes • They will play with Augmented Reality • They play online games (primary FB game user is women +50) What They Expect From Brands • Incentives for participation (in surveys, LIKE requests, contests) • Timely Response & Relevant Conversation • Don’t let me get bored • Don’t contact me too much

10. The New Consumer As Shoppers • They are influenced by opinions of their social networks and trusted media channels (yelp.ca, sweetspot.com, bloggers) • They research before/during/after shopping experiences As Influencers • They share great experiences with their personal networks (consumers trust recommendations from friends over “brand messages) • The share horrible experiences with THE ENTIRE WORLD (yelp.ca) Mobile Lifestyles • They are not tied to their computers • They tweet, share, play and check-in from their smart phones They Are Savvier Than You Think • They use social media tools (facebook, twitter, foursquare, • They will scan QR Codes • They will play with Augmented Reality • They play online games (primary FB game user is women +50) What They Expect From Brands • Incentives for participation (in surveys, LIKE requests, contests) • Timely Response & Relevant Conversation • Don’t let me get bored • Don’t contact me too much

11. The New Consumer As Shoppers • They are influenced by opinions of their social networks and trusted media channels (yelp.ca, sweetspot.com, bloggers) • They research before/during/after shopping experiences As Influencers • They share great experiences with their personal networks (consumers trust recommendations from friends over “brand messages) • The share horrible experiences with THE ENTIRE WORLD (yelp.ca) Mobile Lifestyles • They are not tied to their computers • They tweet, share, play and check-in from their smart phones They Are Savvier Than You Think • They use social media tools (facebook, twitter, foursquare, • They will scan QR Codes • They will play with Augmented Reality • They play online games (primary FB game user is women +50) What They Expect From Brands • Incentives for participation (in surveys, LIKE requests, contests) • Timely Response & Relevant Conversation • Don’t let me get bored • Don’t contact me too much

12. Shift In Budgets There is a significant shift in budgets from “traditional media” (print, radio, televisions) to more integrated campaigns (a combination of digital, social media, OOH, experiential and instore) Changes In Success Measure Brands are no longer looking at “sell more product” as the benchmark for successful marketing. The New Success • Strong following in relevant social networks (Facebook Fans, Twitter Followers, Blog mentions, etc • Active conversations between consumers and the “voice” of the brand • Consumers becoming “Brand Ambassadors” and sharing within their trusted personal social networks Not Cool Enough For Facebook? Every brand that a consumer would have a personal conversation about needs a social media presence and a relevant “voice” that will represent the brands values when consumers want to engage with it. Strategy for Retention Simply blasting a contest out to 10 million people in exchange for LIKES is not enough. Brands are needing to have well thought through strategies to keep consumers interested, engaged and excited to be following them online. Making it up as you go does not work as a long term strategy But What If They Laugh At Us? Diving into the “social network” involves a brand being comfortable with negative opinions from consumers. While making sure there is a monitoring system in place to handle abuse is important, a brands social media experience needs to feel real or else consumers will not engage very long. The New Brand

13. Shift In Budgets There is a significant shift in budgets from “traditional media” (print, radio, televisions) to more integrated campaigns (a combination of digital, social media, OOH, experiential and instore) Changes In Success Measure Brands are no longer looking at “sell more product” as the benchmark for successful marketing. The New Success • Strong following in relevant social networks (Facebook Fans, Twitter Followers, Blog mentions, etc • Active conversations between consumers and the “voice” of the brand • Consumers becoming “Brand Ambassadors” and sharing within their trusted personal social networks Not Cool Enough For Facebook? Every brand that a consumer would have a personal conversation about needs a social media presence and a relevant “voice” that will represent the brands values when consumers want to engage with it. Strategy for Retention Simply blasting a contest out to 10 million people in exchange for LIKES is not enough. Brands are needing to have well thought through strategies to keep consumers interested, engaged and excited to be following them online. Making it up as you go does not work as a long term strategy But What If They Laugh At Us? Diving into the “social network” involves a brand being comfortable with negative opinions from consumers. While making sure there is a monitoring system in place to handle abuse is important, a brands social media experience needs to feel real or else consumers will not engage very long. The New Brand

14. Shift In Budgets There is a significant shift in budgets from “traditional media” (print, radio, televisions) to more integrated campaigns (a combination of digital, social media, OOH, experiential and instore) Changes In Success Measure Brands are no longer looking at “sell more product” as the benchmark for successful marketing. The New Success • Strong following in relevant social networks (Facebook Fans, Twitter Followers, Blog mentions, etc • Active conversations between consumers and the “voice” of the brand • Consumers becoming “Brand Ambassadors” and sharing within their trusted personal social networks Not Cool Enough For Facebook? Every brand that a consumer would have a personal conversation about needs a social media presence and a relevant “voice” that will represent the brands values when consumers want to engage with it. Strategy for Retention Simply blasting a contest out to 10 million people in exchange for LIKES is not enough. Brands are needing to have well thought through strategies to keep consumers interested, engaged and excited to be following them online. Making it up as you go does not work as a long term strategy But What If They Laugh At Us? Diving into the “social network” involves a brand being comfortable with negative opinions from consumers. While making sure there is a monitoring system in place to handle abuse is important, a brands social media experience needs to feel real or else consumers will not engage very long. The New Brand

15. Shift In Budgets There is a significant shift in budgets from “traditional media” (print, radio, televisions) to more integrated campaigns (a combination of digital, social media, OOH, experiential and instore) Changes In Success Measure Brands are no longer looking at “sell more product” as the benchmark for successful marketing. The New Success • Strong following in relevant social networks (Facebook Fans, Twitter Followers, Blog mentions, etc • Active conversations between consumers and the “voice” of the brand • Consumers becoming “Brand Ambassadors” and sharing within their trusted personal social networks Not Cool Enough For Facebook? Every brand that a consumer would have a personal conversation about needs a social media presence and a relevant “voice” that will represent the brands values when consumers want to engage with it. Strategy for Retention Simply blasting a contest out to 10 million people in exchange for LIKES is not enough. Brands are needing to have well thought through strategies to keep consumers interested, engaged and excited to be following them online. Making it up as you go does not work as a long term strategy But What If They Laugh At Us? Diving into the “social network” involves a brand being comfortable with negative opinions from consumers. While making sure there is a monitoring system in place to handle abuse is important, a brands social media experience needs to feel real or else consumers will not engage very long. The New Brand

16. Shift In Budgets There is a significant shift in budgets from “traditional media” (print, radio, televisions) to more integrated campaigns (a combination of digital, social media, OOH, experiential and instore) Changes In Success Measure Brands are no longer looking at “sell more product” as the benchmark for successful marketing. The New Success • Strong following in relevant social networks (Facebook Fans, Twitter Followers, Blog mentions, etc • Active conversations between consumers and the “voice” of the brand • Consumers becoming “Brand Ambassadors” and sharing within their trusted personal social networks Not Cool Enough For Facebook? Every brand that a consumer would have a personal conversation about needs a social media presence and a relevant “voice” that will represent the brands values when consumers want to engage with it. Strategy for Retention Simply blasting a contest out to 10 million people in exchange for LIKES is not enough. Brands are needing to have well thought through strategies to keep consumers interested, engaged and excited to be following them online. Making it up as you go does not work as a long term strategy But What If They Laugh At Us? Diving into the “social network” involves a brand being comfortable with negative opinions from consumers. While making sure there is a monitoring system in place to handle abuse is important, a brands social media experience needs to feel real or else consumers will not engage very long. The New Brand

17. Shift In Budgets There is a significant shift in budgets from “traditional media” (print, radio, televisions) to more integrated campaigns (a combination of digital, social media, OOH, experiential and instore) Changes In Success Measure Brands are no longer looking at “sell more product” as the benchmark for successful marketing. The New Success • Strong following in relevant social networks (Facebook Fans, Twitter Followers, Blog mentions, etc • Active conversations between consumers and the “voice” of the brand • Consumers becoming “Brand Ambassadors” and sharing within their trusted personal social networks Not Cool Enough For Facebook? Every brand that a consumer would have a personal conversation about needs a social media presence and a relevant “voice” that will represent the brands values when consumers want to engage with it. Strategy for Retention Simply blasting a contest out to 10 million people in exchange for LIKES is not enough. Brands are needing to have well thought through strategies to keep consumers interested, engaged and excited to be following them online. Making it up as you go does not work as a long term strategy But What If They Laugh At Us? Diving into the “social network” involves a brand being comfortable with negative opinions from consumers. While making sure there is a monitoring system in place to handle abuse is important, a brands social media experience needs to feel real or else consumers will not engage very long. The New Brand

18. The VSR Process Every consumer engagement has a lifecycle. If there is not a strategy for every phase of it you will either lose them early or not get them engaged in the first place. Our VSR process guarantees that a strategy will be put in place for a brand activation. Visit - How to get them in the first place Stay - How to get them to do one more thing than they came to do Repeat - How to keep the brand/promotion/experience engaging enough to get them to come back regularly Agency for the Marketer We utilize the tools and have the process to let Brand Managers focus on their jobs. • Online Project Management Software • Online Proofing Tools • Transparency in Timelines/Budgets/Accountability • We offer both “white labeled” and “partner” approaches to client work Commitment to Client Education We keep our partners up to speed on technology, consumer trends and other case studies. This is the best way to help you and your team provide your clients with effective solutions on a regular basis. Why Blueband Media? Reporting & Analytics At a baseline, we provide a quarterly report on every site/social media project/promotion. Along with this report we offer insights into why the results are they way they are and how they can be improved upon. Based on the needs of the project we can provide extremely detailed analytics. Everything from computer & platform types to consumer profuiles

19. The VSR Process Every consumer engagement has a lifecycle. If there is not a strategy for every phase of it you will either lose them early or not get them engaged in the first place. Our VSR process guarantees that a strategy will be put in place for a brand activation. Visit - How to get them in the first place Stay - How to get them to do one more thing than they came to do Repeat - How to keep the brand/promotion/experience engaging enough to get them to come back regularly Agency for the Marketer We utilize the tools and have the process to let Brand Managers focus on their jobs. • Online Project Management Software • Online Proofing Tools • Transparency in Timelines/Budgets/Accountability • We offer both “white labeled” and “partner” approaches to client work Commitment to Client Education We keep our partners up to speed on technology, consumer trends and other case studies. This is the best way to help you and your team provide your clients with effective solutions on a regular basis. Why Blueband Media? Reporting & Analytics At a baseline, we provide a quarterly report on every site/social media project/promotion. Along with this report we offer insights into why the results are they way they are and how they can be improved upon. Based on the needs of the project we can provide extremely detailed analytics. Everything from computer & platform types to consumer profuiles

20. The VSR Process Every consumer engagement has a lifecycle. If there is not a strategy for every phase of it you will either lose them early or not get them engaged in the first place. Our VSR process guarantees that a strategy will be put in place for a brand activation. Visit - How to get them in the first place Stay - How to get them to do one more thing than they came to do Repeat - How to keep the brand/promotion/experience engaging enough to get them to come back regularly Agency for the Marketer We utilize the tools and have the process to let Brand Managers focus on their jobs. • Online Project Management Software • Online Proofing Tools • Transparency in Timelines/Budgets/Accountability • We offer both “white labeled” and “partner” approaches to client work Commitment to Client Education We keep our partners up to speed on technology, consumer trends and other case studies. This is the best way to help you and your team provide your clients with effective solutions on a regular basis. Why Blueband Media? Reporting & Analytics At a baseline, we provide a quarterly report on every site/social media project/promotion. Along with this report we offer insights into why the results are they way they are and how they can be improved upon. Based on the needs of the project we can provide extremely detailed analytics. Everything from computer & platform types to consumer profuiles

21. The VSR Process Every consumer engagement has a lifecycle. If there is not a strategy for every phase of it you will either lose them early or not get them engaged in the first place. Our VSR process guarantees that a strategy will be put in place for a brand activation. Visit - How to get them in the first place Stay - How to get them to do one more thing than they came to do Repeat - How to keep the brand/promotion/experience engaging enough to get them to come back regularly Agency for the Marketer We utilize the tools and have the process to let Brand Managers focus on their jobs. • Online Project Management Software • Online Proofing Tools • Transparency in Timelines/Budgets/Accountability • We offer both “white labeled” and “partner” approaches to client work Commitment to Client Education We keep our partners up to speed on technology, consumer trends and other case studies. This is the best way to help you and your team provide your clients with effective solutions on a regular basis. Why Blueband Media? Reporting & Analytics At a baseline, we provide a quarterly report on every site/social media project/promotion. Along with this report we offer insights into why the results are they way they are and how they can be improved upon. Based on the needs of the project we can provide extremely detailed analytics. Everything from computer & platform types to consumer profuiles

22. Brand Websites • Full site development • Analytics & analysis • SEO strategy • Mobile site design/development Promotions • Concepts/strategy development • Design • Fulfillment • Consumer Response Social Media Marketing • Strategy • Communication strategy • Communication management • Ad buy/creation Application Development • iPad/iPhone application development (including games) • Facebook application development Media Planning • Creation of 3/6/12 month comprehensive media plans Client Solutions

23. Questions?