SXSW 2019 panel with Rori DuBoff, Kent Bye & Jessica Lauretti. Discussion topics: 1) How can we apply a human-centric approach to XR design, focusing on experiences that enhance quality of life and solve for real human needs? 2) As XR transforms they ways we interact with the world around us and ourselves (the mirror world) – how do we deal with issues of accessibility, authenticity and bias? 3) How will virtual humans, human avatars and AI agents evolve in a way that enhances versus deters from meaningful communication & relationships? 4) As we move from an era of transactional data to social data, how do we prepare for the human data industry?

1. VIRTUAL
HUMANITY
Designing Ethical
Immersive Worlds
SXSW 2019

2. TODAY’S
SPEAKERS
KENT BYERORI DUBOFF JESSICA LAURETTI
Accenture Interactive
@roriduboff
Voices of VR Podcast
@kentbye
Laurels
@laurettijessica

3. Image Source: Raymond Mendiola IV: Star Wars Art

4. ENVISIONING
FUTURE
WORLDS
MIRROR
WORLD
MAGIC
VERSE
THE
EDGE
THE
MESH
AR
CLOUD
THE
OASIS

5. • Human Centered
• Accessibility
• Authenticity
• Accountability
• Empowerment
DESIGNINGETHICAL
IMMERSIVEWORLDS

6. @KentBye

7. 1. Privacy & Biometric Data
2. Ethics of Virtual Humans
3.Virtual Harassment
4.Trauma & Consent
OPEN QUESTIONS IN
XR ETHICS

8. Facebook Reality Labs
PRIVACY &
BIOMETRIC
DATA

9. Photo by
BIOMETRIC DATA STREAMS

10. Harvesting of
Biometric Data
for Profit
in
Real-Time
Analysis of
Biometric Data
for Insight

11. Photo by
ETHICS
OF
VIRTUAL
HUMANS

12. Photo by

13. Exploit Emotional
Connection to
Virtual Humans
for Manipulation
& Control
in
Practice Building
Empathetic Skills
with Virtual
Humans to
Improve
Relationships

14. Bonozo Apps YouTube: “Oculus Rift VR Troll Faced at an Anime con”
VIRTUAL
HARASSMENT

15. Virtual
Interactions
Aren’t “Real”
in
Virtual
Experiences
Are Real

16. Fix Toxic Culture
with Surveillance
& Technology
in
Cultivate Positive
Culture with
Sociological Best
Practices

17. Killing Floor: Incursion VR
TRAUMA &
CONSENT

18. Exercise Free
Speech Rights
Exploring Edgy
Topics
in
Understand
Trauma Risks &
Cultivate a Culture
of Consent

21. • Participatory Content
• Undefined Format
• Existential Opportunity
• Get Involved
CONSIDERATIONS

22. VIRTUAL
HUMANITY
Designing Ethical
Immersive Worlds
SXSW 2019

23. • How can we apply a human-centric
approach to XR design, focusing on
experiences that enhance quality of
life and solve for real human needs?
• As XR transforms they ways we
interact with the world around us
and ourselves (the mirror world) –
how do we deal with issues of
accessibility, authenticity and bias?
• How will virtual humans, human
avatars and AI agents evolve in a
way that enhances versus deters
from meaningful communication &
relationships?
• As we move from an era of
transactional data to social data,
how do we prepare for the human
data industry?
DISCUSSION
TOPICS

24. 24
THANK
YOU!