The document discusses predictions from over 75 marketing experts for content marketing and social media trends in 2012. Some key predictions included:
- Google+ will become an important new platform for content marketing and brands will create unique content for the platform.
- Social media platforms will converge so users don't need to use many different networks, instead preferring a single feed.
- Brands will synchronize their brand positioning, content, relationships, ecommerce and social media platforms to better engage customers.
- Mobile content marketing will grow significantly as more content is optimized for smartphones and tablets.
3 top benefits of social media for B2B companies, 10 B2B social media tips and trends, 1 model for successful social media marketing. Presentation at Moscow social media conference by Lee Odden of TopRank Online Marketing
This document provides summaries of various social media platforms, including Facebook, Twitter, LinkedIn, Google+, YouTube, Flickr, Pinterest, and Instagram. It describes the purpose and users of each platform and provides tips and best practices for businesses using each network for marketing and PR purposes.
#69Predictions Marketing Experts Share for 2016Bryan Kramer
It’s that time of year again. A time to take what we’ve learned and figure out how to plan for big marketing wins in 2016. Since each year is different with a new set of challenges, we tapped into the world’s top industry leaders to tell you their own predictions for next year in helping you to think through your own marketing initiatives.
This document discusses 10 emerging digital marketing trends for 2018 according to social listening and industry experts: 1) Driving word-of-mouth through advocacy marketing, 2) Using personification to deliver targeted campaigns without exposing individual identities, 3) Enabling immersive shopping experiences through rich media formats, 4) Optimizing content for voice assistants, 5) More creators developing video "shows", 6) Issues around ad fraud and fake news putting pressure on platforms, 7) Augmented reality ads on social media, 8) Using chatbots to build tailored customer experiences, 9) AI promising more contextual content but adoption takes time, and 10) Connecting with buyers faster through real-time marketing automation and analytics.
The document contains predictions from various experts about trends in content marketing in 2014. Some key predictions include: short-form video, images and gifs will see higher engagement than long-form content; the strategies behind paid, owned and earned content will continue to merge; more brands will hire chief content officers; and content marketing will be more closely tied to demand generation and measuring results.
This document discusses how to adapt to social media trends in 2018, including increasing use of native videos, the growing popularity of Instagram, rising costs of Facebook ads, and working with influencers. It provides statistics on each trend and recommendations on how to leverage them, such as using more video content, focusing efforts on Instagram, understanding how ad costs affect budgets, and prioritizing authentic influencer relationships over follower counts.
In this Talkwalker white paper you will learn how
to plan social media monitoring systematically
and target-orientated.
We will show you how to prepare your social
media monitoring tool from search definition, to
ongoing monitoring and up to selective
qualification of the search results in order to
prepare for meaningful analysis in just three
steps.
Digital Marketing Full Course | Shaun MentorShaun Mentor
Learn a digital marketing full course in all free. Now be an expertise just following a mentor "shaunmentor.com" instructions to imply it in practical.
3 top benefits of social media for B2B companies, 10 B2B social media tips and trends, 1 model for successful social media marketing. Presentation at Moscow social media conference by Lee Odden of TopRank Online Marketing
This document provides summaries of various social media platforms, including Facebook, Twitter, LinkedIn, Google+, YouTube, Flickr, Pinterest, and Instagram. It describes the purpose and users of each platform and provides tips and best practices for businesses using each network for marketing and PR purposes.
#69Predictions Marketing Experts Share for 2016Bryan Kramer
It’s that time of year again. A time to take what we’ve learned and figure out how to plan for big marketing wins in 2016. Since each year is different with a new set of challenges, we tapped into the world’s top industry leaders to tell you their own predictions for next year in helping you to think through your own marketing initiatives.
This document discusses 10 emerging digital marketing trends for 2018 according to social listening and industry experts: 1) Driving word-of-mouth through advocacy marketing, 2) Using personification to deliver targeted campaigns without exposing individual identities, 3) Enabling immersive shopping experiences through rich media formats, 4) Optimizing content for voice assistants, 5) More creators developing video "shows", 6) Issues around ad fraud and fake news putting pressure on platforms, 7) Augmented reality ads on social media, 8) Using chatbots to build tailored customer experiences, 9) AI promising more contextual content but adoption takes time, and 10) Connecting with buyers faster through real-time marketing automation and analytics.
The document contains predictions from various experts about trends in content marketing in 2014. Some key predictions include: short-form video, images and gifs will see higher engagement than long-form content; the strategies behind paid, owned and earned content will continue to merge; more brands will hire chief content officers; and content marketing will be more closely tied to demand generation and measuring results.
This document discusses how to adapt to social media trends in 2018, including increasing use of native videos, the growing popularity of Instagram, rising costs of Facebook ads, and working with influencers. It provides statistics on each trend and recommendations on how to leverage them, such as using more video content, focusing efforts on Instagram, understanding how ad costs affect budgets, and prioritizing authentic influencer relationships over follower counts.
In this Talkwalker white paper you will learn how
to plan social media monitoring systematically
and target-orientated.
We will show you how to prepare your social
media monitoring tool from search definition, to
ongoing monitoring and up to selective
qualification of the search results in order to
prepare for meaningful analysis in just three
steps.
Digital Marketing Full Course | Shaun MentorShaun Mentor
Learn a digital marketing full course in all free. Now be an expertise just following a mentor "shaunmentor.com" instructions to imply it in practical.
This document provides a summary of social media trends for 2018. It identifies 5 key trends: 1) Businesses will face increased cyber risks and cyber attacks via social media, 2) Privacy, data and regulations will remain at the forefront, 3) Communication will be increasingly weaponized on social media, 4) Social platforms will add new technologies like video, messaging and augmented reality, and 5) Employees and clients will continue becoming more social and mobile focused. The document provides insights and statistics on each trend to explain the challenges and opportunities they present for businesses in the coming year.
31 Experts Share Predictions for Job Search in 2017Hannah Morgan
The document discusses several workforce and job search trends for 2017:
1. Micro-teams focused on solving specific problems will become more common, valuing subject matter expertise over "fitting within company culture."
2. Skilled trades jobs will increase with infrastructure investments, offering opportunities for those without degrees.
3. More people will rely on side gigs to supplement flat wages, and skills training will facilitate earning money on the side.
4. Re-training may be needed due to political changes promising job impacts, and remote/telecommuting work will continue growing in popularity.
The document discusses content marketing strategies and statistics. It recommends enlisting the four knights of content marketing - blog posts, email, presentations, and social media - in a brand's strategy. It provides statistics showing the effectiveness of various content types, such as email marketing increasing ROI by 13x and longer articles generating more leads than shorter ones. It encourages creating memorable and valuable content across different mediums to best serve audiences and strengthen brands.
The document discusses 7 social media trends for 2018:
1. Visual search starting to enter the mainstream, enabled by technologies like Google Lens and camera-based searches on platforms like Pinterest.
2. Social commerce becoming more prominent as platforms introduce new shopping features and audiences warm to the idea of direct purchasing on social media.
3. Bots transitioning from conversational interfaces to structured menus and formats resembling mobile websites to improve the user experience.
4. Instagram strengthening its influence over shopping habits and brand partnerships due to its highly visual nature and growing audience.
5. Algorithms becoming a hot topic again as Facebook trials changes prioritizing friends over brands and publishers, potentially impacting organic reach.
Social Media Guide For The Skeptical Small Business OwnerMark Moreno
This document provides guidance for small business owners on using social media. It discusses how social media can help small businesses connect with customers and acquire new customers cost-effectively. It recommends starting with the social networks where customers are already active like Facebook, Twitter, blogs and forums. The document then provides specific tips on using Twitter, Facebook and blogs for small businesses.
The document provides tips from various speakers at the Social Media Marketing World 2014 (SMMW14) conference. It includes tips from Mark Schaefer on connecting with people in a human way on social media. Michael Stelzner shares a tip about using customized tweets to encourage customers to share about purchases. Connie Bensen discusses optimizing LinkedIn for lead generation by sharing relevant content and engaging directly with users.
#ContentMarketingWorld 2013 - Building Your Content Marketing Measurement Pro...Jon Wuebben
Presented at Content Marketing World 2013, "Building Your Content Marketing Measurement Program From The Ground Up" - by Jon Wuebben, CEO of Content Launch and Author, Content is Currency: Developing Powerful Content for Web & Mobile
Dan Galante Sales and Marketing Q & A 20 QuestionsDan Galante
Dan Galante provides advice on how to write effective marketing letters to get them opened. He recommends asking catching questions in the letter that get the decision maker thinking about how they can improve their sales and marketing results. Questions should be tailored to the specific offering and company. The letter should position the marketer as someone looking to help the company improve rather than just make a sale.
What marketing tactics will make your business soar to the top in 2017?
We asked the Social Media Rockstar Event Speakers what they believe will be a “killer marketing tactic” for 2017.
Webinar on how B2B marketers can drive better content marketing performance with a "Best Answer" content marketing strategy. Includes examples, case studies and practical tips. Presentation by Lee Odden, CEO at TopRank Marketing in partnership with BuzzSumo.
Making Sense of Social Media Pan Experience - August 8, 2014Lorri Ratzlaff
The document provides advice on using social media to help businesses grow. It discusses establishing social media objectives and analyzing key networks like Facebook, Twitter, Instagram and Pinterest. The author recommends businesses create profiles on major networks, post graphics and engaging content regularly, and use social media to build relationships with customers. The document also analyzes a sample business's social media strategy, providing tips to improve profiles, posting frequency and use of networks like Google+.
4 Ways to Use Content Marketing to Influence Buying Decisions on LinkedInBernie Borges
LinkedIn has become a valuable content channel. It presents a tremendous opportunity for B2B businesses to influence buying decisions. A recent study shows that 85% of LinkedIn users say that LinkedIn is the most valuable social network to deliver content.
Using this slide deck, Bernie Borges of Find and Convert and GetLinkedInHelp.com's Kristina Jaramillo co-hosted a recent webinar for marketers, business development professionals and business executives interested in learning how to combine content marketing with LinkedIn to influence buying decisions.
In this webinar, attendees learned:
1. How to integrate conversation-based content marketing into your LinkedIn marketing strategy.
2. Easy ways to add content to your LinkedIn profile to attract decision-makers and influencers.
3. What it means to be an influencer - and why most B2B companies are not!
4. How to become an influencer to attract the type of business opportunities you seek.
Contact information for Bernie and Kristina is featured within this presentation for you to connect and follow them to learn more.
Kristina Jaramillo, a New York Times recognized social media expert, presented on effectively mixing LinkedIn marketing with content marketing to influence buying decisions. She discussed why LinkedIn is important for B2B companies and shared shocking LinkedIn statistics. Jaramillo emphasized that most companies are failing to generate leads and influence sales through LinkedIn because they are not strategically integrating content marketing tactics or focusing on thought leadership. She demonstrated how to create an effective LinkedIn profile focused on results and case studies, become an influencer, and provided a strategic approach to mixed LinkedIn marketing and content.
36 Content Marketers Who Rock is an all new Content Marketing World 2013 speaker eBook. This year's edition features tips and advice from rock star brands and industry thought leaders including: Coca-Cola, REI, Intel, Cisco, Joe Pulizzi, Ann Handley, Lee Odden, Jay Baer and many more.
eBook produced by TopRankMarketing.com for Content Marketing Institute.
Over 150 predictions from the Content Marketing Institute on what will hold true for social media and content marketing in 2012. Includes expert predictions from over 75 marketing experts.
Grow Your Business with Social Media optimization | WDP TechnologiesWDP Technologies
By following mentions of your brand name, username, and other relevant terms, you can get a real insight into what people like or dislike about your products and services, customer pain points you can address, and so on.
Visit Us: https://www.webdevelopmentpark.com/grow-your-business-with-social-media-optimization/
This document provides a summary of social media trends for 2018. It identifies 5 key trends: 1) Businesses will face increased cyber risks and cyber attacks via social media, 2) Privacy, data and regulations will remain at the forefront, 3) Communication will be increasingly weaponized on social media, 4) Social platforms will add new technologies like video, messaging and augmented reality, and 5) Employees and clients will continue becoming more social and mobile focused. The document provides insights and statistics on each trend to explain the challenges and opportunities they present for businesses in the coming year.
31 Experts Share Predictions for Job Search in 2017Hannah Morgan
The document discusses several workforce and job search trends for 2017:
1. Micro-teams focused on solving specific problems will become more common, valuing subject matter expertise over "fitting within company culture."
2. Skilled trades jobs will increase with infrastructure investments, offering opportunities for those without degrees.
3. More people will rely on side gigs to supplement flat wages, and skills training will facilitate earning money on the side.
4. Re-training may be needed due to political changes promising job impacts, and remote/telecommuting work will continue growing in popularity.
The document discusses content marketing strategies and statistics. It recommends enlisting the four knights of content marketing - blog posts, email, presentations, and social media - in a brand's strategy. It provides statistics showing the effectiveness of various content types, such as email marketing increasing ROI by 13x and longer articles generating more leads than shorter ones. It encourages creating memorable and valuable content across different mediums to best serve audiences and strengthen brands.
The document discusses 7 social media trends for 2018:
1. Visual search starting to enter the mainstream, enabled by technologies like Google Lens and camera-based searches on platforms like Pinterest.
2. Social commerce becoming more prominent as platforms introduce new shopping features and audiences warm to the idea of direct purchasing on social media.
3. Bots transitioning from conversational interfaces to structured menus and formats resembling mobile websites to improve the user experience.
4. Instagram strengthening its influence over shopping habits and brand partnerships due to its highly visual nature and growing audience.
5. Algorithms becoming a hot topic again as Facebook trials changes prioritizing friends over brands and publishers, potentially impacting organic reach.
Social Media Guide For The Skeptical Small Business OwnerMark Moreno
This document provides guidance for small business owners on using social media. It discusses how social media can help small businesses connect with customers and acquire new customers cost-effectively. It recommends starting with the social networks where customers are already active like Facebook, Twitter, blogs and forums. The document then provides specific tips on using Twitter, Facebook and blogs for small businesses.
The document provides tips from various speakers at the Social Media Marketing World 2014 (SMMW14) conference. It includes tips from Mark Schaefer on connecting with people in a human way on social media. Michael Stelzner shares a tip about using customized tweets to encourage customers to share about purchases. Connie Bensen discusses optimizing LinkedIn for lead generation by sharing relevant content and engaging directly with users.
#ContentMarketingWorld 2013 - Building Your Content Marketing Measurement Pro...Jon Wuebben
Presented at Content Marketing World 2013, "Building Your Content Marketing Measurement Program From The Ground Up" - by Jon Wuebben, CEO of Content Launch and Author, Content is Currency: Developing Powerful Content for Web & Mobile
Dan Galante Sales and Marketing Q & A 20 QuestionsDan Galante
Dan Galante provides advice on how to write effective marketing letters to get them opened. He recommends asking catching questions in the letter that get the decision maker thinking about how they can improve their sales and marketing results. Questions should be tailored to the specific offering and company. The letter should position the marketer as someone looking to help the company improve rather than just make a sale.
What marketing tactics will make your business soar to the top in 2017?
We asked the Social Media Rockstar Event Speakers what they believe will be a “killer marketing tactic” for 2017.
Webinar on how B2B marketers can drive better content marketing performance with a "Best Answer" content marketing strategy. Includes examples, case studies and practical tips. Presentation by Lee Odden, CEO at TopRank Marketing in partnership with BuzzSumo.
Making Sense of Social Media Pan Experience - August 8, 2014Lorri Ratzlaff
The document provides advice on using social media to help businesses grow. It discusses establishing social media objectives and analyzing key networks like Facebook, Twitter, Instagram and Pinterest. The author recommends businesses create profiles on major networks, post graphics and engaging content regularly, and use social media to build relationships with customers. The document also analyzes a sample business's social media strategy, providing tips to improve profiles, posting frequency and use of networks like Google+.
4 Ways to Use Content Marketing to Influence Buying Decisions on LinkedInBernie Borges
LinkedIn has become a valuable content channel. It presents a tremendous opportunity for B2B businesses to influence buying decisions. A recent study shows that 85% of LinkedIn users say that LinkedIn is the most valuable social network to deliver content.
Using this slide deck, Bernie Borges of Find and Convert and GetLinkedInHelp.com's Kristina Jaramillo co-hosted a recent webinar for marketers, business development professionals and business executives interested in learning how to combine content marketing with LinkedIn to influence buying decisions.
In this webinar, attendees learned:
1. How to integrate conversation-based content marketing into your LinkedIn marketing strategy.
2. Easy ways to add content to your LinkedIn profile to attract decision-makers and influencers.
3. What it means to be an influencer - and why most B2B companies are not!
4. How to become an influencer to attract the type of business opportunities you seek.
Contact information for Bernie and Kristina is featured within this presentation for you to connect and follow them to learn more.
Kristina Jaramillo, a New York Times recognized social media expert, presented on effectively mixing LinkedIn marketing with content marketing to influence buying decisions. She discussed why LinkedIn is important for B2B companies and shared shocking LinkedIn statistics. Jaramillo emphasized that most companies are failing to generate leads and influence sales through LinkedIn because they are not strategically integrating content marketing tactics or focusing on thought leadership. She demonstrated how to create an effective LinkedIn profile focused on results and case studies, become an influencer, and provided a strategic approach to mixed LinkedIn marketing and content.
36 Content Marketers Who Rock is an all new Content Marketing World 2013 speaker eBook. This year's edition features tips and advice from rock star brands and industry thought leaders including: Coca-Cola, REI, Intel, Cisco, Joe Pulizzi, Ann Handley, Lee Odden, Jay Baer and many more.
eBook produced by TopRankMarketing.com for Content Marketing Institute.
Over 150 predictions from the Content Marketing Institute on what will hold true for social media and content marketing in 2012. Includes expert predictions from over 75 marketing experts.
Grow Your Business with Social Media optimization | WDP TechnologiesWDP Technologies
By following mentions of your brand name, username, and other relevant terms, you can get a real insight into what people like or dislike about your products and services, customer pain points you can address, and so on.
Visit Us: https://www.webdevelopmentpark.com/grow-your-business-with-social-media-optimization/
The experts have weighed in. We’ve got 21 predictions related to social media, content marketing, online marketing and SEO from some of the biggest (or most insightful) names in the business.
The experts have weighed in. We’ve got 21 predictions related to social media, content marketing, online marketing and SEO from some of the biggest (or most insightful) names in the business.
Digital marketing uses various online channels like websites, social media, search engines, and mobile apps to reach consumers. It requires new approaches compared to traditional marketing. The nature of digital marketing is dynamic and constantly changing as the online environment evolves. Its scope is vast, similar to the scale of the internet itself. Common types of digital marketing include search engine optimization (SEO), pay-per-click advertising (PPC), social media marketing, and content marketing. Careers in digital marketing involve roles like digital marketing manager, SEO specialist, social media manager, and content marketing specialist.
How has digital marketing changed in 2020Kelly Ston
2020 is coming to an end and with all that has happened in the world, I think it is safe to say that I am not the only one who will not miss it. But before the end of the year, I wanted to take some time to think about what will permanently change in marketing and learning that I will be conducting in 2021.
B2B Marketing: 12 Smart Social Media Tips to Leverage in 2012 by Julie BevacquaJulie Bevacqua
The document provides 12 tips for using social media effectively in 2012. It recommends focusing efforts on a few key social networks, writing content that offers value to users rather than just keywords, becoming an influencer, analyzing efforts, including social sharing buttons, and maintaining a consistent brand across channels. It also notes that tablets and mobile access to social media will continue growing in importance.
Over 100 of the smartest marketing people on the planet give their
predictions on what 2011 will hold for content marketing and social media.
Inside this special eBook, you may find that -
• Facebook takes over the world
• Brands really are turning into mini-media companies
• It’s the story, not the channel, that matters
• ‘Gamification’ will actually enter our vocabulary
• and hundreds more
Where To Spend Your Marketing Budget - Social media Vs WebsiteXpand Marketing
Social media Vs your website:
Where should you be investing in 2023?
Presented by:
• Jag Panesar
• Danni Johnson
Discover:
• How your audience are using social media and Google to find your business.
• Future predictions for social media in the B2B arena.
• Future predictions for websites and SEO in the B2B arena.
• How to decide where to invest your budget.
• Useful tools
https://xpandmarketing.co.uk/
Digital marketingtoolsmagazinejan2010pgs1 25JennifBrown
1) Marketing in 2020 will focus less on individual channels and more on marginal gains across all channels. Optimization will be about small improvements rather than major breakthroughs from a single channel. 2) Personalization will be key as generic marketing converts very few visitors into customers. 3) Companies will need to leverage multiple communication channels like chatbots, push notifications, and social messaging due to declining email click rates. Relying only on email lists will be less effective.
The Future of Social Media: 50+ Expects Share Their 2014 PredictionsBusiness 2 Community
In 2013, we saw a significant rise in video and photo sharing as Instagram, Snapchat and similar platforms helped make "selfie" the word of the year. Twitter also held their much anticipated IPO and "experts" claimed that Facebook was dead. Here is a look at 50+ social media predictions for 2014.
Deepak Pershad's blog post summarizes several predictions for social media and digital marketing trends in 2012 from various sources. Key predictions included marketers focusing on stronger ROI metrics for social and digital efforts beyond just follower counts. Businesses were predicted to consolidate their social media activities and learn real-time engagement. Experimentation with social networking was predicted to evolve into more strategic use, and businesses would increasingly outsource content creation. Advanced analytics tools and tablet advertising were also predicted to grow in importance.
Why content is vital for your brand's survival in 2022 | CONTENT CLINIQCONTENT CLINIQ
𝗗𝗶𝘀𝗰𝗼𝘃𝗲𝗿 𝗵𝗼𝘄 𝘁𝗼 𝗺𝗼𝘃𝗲 𝘆𝗼𝘂𝗿 𝗯𝘂𝘀𝗶𝗻𝗲𝘀𝘀 𝗳𝗼𝗿𝘄𝗮𝗿𝗱 𝗮𝗻𝗱 𝘀𝗸𝘆𝗿𝗼𝗰𝗸𝗲𝘁 𝘆𝗼𝘂𝗿 𝗰𝗼𝗻𝘁𝗲𝗻𝘁 𝗺𝗮𝗿𝗸𝗲𝘁𝗶𝗻𝗴 𝗮𝘀 𝗼𝘂𝗿 𝗰𝗹𝗶𝗲𝗻𝘁𝘀 𝗱𝗶𝗱.
Whether your brand is big or small, consistently creating and publishing digital content is vital to your brand's survival in 2022.
To regularly create high-quality content, you need time, resources, and a budget.
Here are three primary methods of content creation:
1. Creating every piece of content internally with no help from the outside world.
2. Outsourcing 100% of content creation.
3. Practising a blend of internal and external content creation.
While brands can entirely rely on their internal creative workforce in some cases, businesses worldwide are increasingly outsourcing content creation to a proficient partner like CONTENT CLINIQ.
Based on your needs, we offer you well-researched, professionally written, and visually stunning on-brand video, audio, visual, and written content as an à la carte service or monthly.
Whether you want to increase sales, build brand awareness or educate your audience, we create amazing content, copy, and visual media to help you do it.
In this slide deck, you'll discover the latest content marketing trends, insightful research and actionable tips to help grow your business in 2022.
For more details, visit www.contentcliniq.com today.
Digital marketing, also called online marketing, is the promotion of brands to connect with potential customers using the internet and other forms of digital communication. This includes not only email, social media, and web-based advertising, but also text and multimedia messages as a marketing channel.
Digital marketing, also called online marketing, is the promotion of brands to connect with potential customers using the internet and other forms of digital communication. This includes not only email, social media, and web-based advertising, but also text and multimedia messages as a marketing channel.
The document contains predictions from various experts about trends in content marketing in 2014. Some key predictions include: short-form video, images and GIFs will see higher engagement than long-form content; the strategies behind paid, owned and earned content will continue to merge; more brands will hire chief content officers; and content marketing will be more closely tied to demand generation and measuring results.
KRV Guru is an award winning best & top digital marketing agency in hyderabad,India with skillset on social media marketing services,
content marketing, search engine optimization services. KRV Guru has delivered successful results to Global clientele on
digital marketing services & digital strategies also. Either you can outsource digital marketing services or hire a digital
marketing expert resource for your project.Be it Google PPC or Mobile app marketing we have the best inhouse team to deliver
your marketing project requirement. If you are looking for Local SEO results for your startup or SME then KRV Guru will be
the best choice for you.
Streamline Results is proud to release its 1st edition Digital Results E-Magazine. In this edition we will go over some of the best free PPC tools, Facebook Local Effect, and some SEO strategies for 2015. Enjoy!
This document provides 8 ways to properly promote a business on social media. It begins by explaining the importance of social media promotion and having clear goals for your social media presence. It then discusses deciding which platforms to focus on, getting to know your audience, researching competitors, creating a content calendar, making engaging content, analyzing performance, and improving weak strategies. The overall message is that businesses should take a strategic approach to social media promotion by setting goals, choosing the right platforms, creating a plan, and continuously optimizing their efforts.
Similar to Predictions2012 111218211727-phpapp01 (20)
Industrial Tech SW: Category Renewal and CreationChristian Dahlen
Every industrial revolution has created a new set of categories and a new set of players.
Multiple new technologies have emerged, but Samsara and C3.ai are only two companies which have gone public so far.
Manufacturing startups constitute the largest pipeline share of unicorns and IPO candidates in the SF Bay Area, and software startups dominate in Germany.
Taurus Zodiac Sign: Unveiling the Traits, Dates, and Horoscope Insights of th...my Pandit
Dive into the steadfast world of the Taurus Zodiac Sign. Discover the grounded, stable, and logical nature of Taurus individuals, and explore their key personality traits, important dates, and horoscope insights. Learn how the determination and patience of the Taurus sign make them the rock-steady achievers and anchors of the zodiac.
The Evolution and Impact of OTT Platforms: A Deep Dive into the Future of Ent...ABHILASH DUTTA
This presentation provides a thorough examination of Over-the-Top (OTT) platforms, focusing on their development and substantial influence on the entertainment industry, with a particular emphasis on the Indian market.We begin with an introduction to OTT platforms, defining them as streaming services that deliver content directly over the internet, bypassing traditional broadcast channels. These platforms offer a variety of content, including movies, TV shows, and original productions, allowing users to access content on-demand across multiple devices.The historical context covers the early days of streaming, starting with Netflix's inception in 1997 as a DVD rental service and its transition to streaming in 2007. The presentation also highlights India's television journey, from the launch of Doordarshan in 1959 to the introduction of Direct-to-Home (DTH) satellite television in 2000, which expanded viewing choices and set the stage for the rise of OTT platforms like Big Flix, Ditto TV, Sony LIV, Hotstar, and Netflix. The business models of OTT platforms are explored in detail. Subscription Video on Demand (SVOD) models, exemplified by Netflix and Amazon Prime Video, offer unlimited content access for a monthly fee. Transactional Video on Demand (TVOD) models, like iTunes and Sky Box Office, allow users to pay for individual pieces of content. Advertising-Based Video on Demand (AVOD) models, such as YouTube and Facebook Watch, provide free content supported by advertisements. Hybrid models combine elements of SVOD and AVOD, offering flexibility to cater to diverse audience preferences.
Content acquisition strategies are also discussed, highlighting the dual approach of purchasing broadcasting rights for existing films and TV shows and investing in original content production. This section underscores the importance of a robust content library in attracting and retaining subscribers.The presentation addresses the challenges faced by OTT platforms, including the unpredictability of content acquisition and audience preferences. It emphasizes the difficulty of balancing content investment with returns in a competitive market, the high costs associated with marketing, and the need for continuous innovation and adaptation to stay relevant.
The impact of OTT platforms on the Bollywood film industry is significant. The competition for viewers has led to a decrease in cinema ticket sales, affecting the revenue of Bollywood films that traditionally rely on theatrical releases. Additionally, OTT platforms now pay less for film rights due to the uncertain success of films in cinemas.
Looking ahead, the future of OTT in India appears promising. The market is expected to grow by 20% annually, reaching a value of ₹1200 billion by the end of the decade. The increasing availability of affordable smartphones and internet access will drive this growth, making OTT platforms a primary source of entertainment for many viewers.
Recruiting in the Digital Age: A Social Media MasterclassLuanWise
In this masterclass, presented at the Global HR Summit on 5th June 2024, Luan Wise explored the essential features of social media platforms that support talent acquisition, including LinkedIn, Facebook, Instagram, X (formerly Twitter) and TikTok.
Top mailing list providers in the USA.pptxJeremyPeirce1
Discover the top mailing list providers in the USA, offering targeted lists, segmentation, and analytics to optimize your marketing campaigns and drive engagement.
Implicitly or explicitly all competing businesses employ a strategy to select a mix
of marketing resources. Formulating such competitive strategies fundamentally
involves recognizing relationships between elements of the marketing mix (e.g.,
price and product quality), as well as assessing competitive and market conditions
(i.e., industry structure in the language of economics).
B2B payments are rapidly changing. Find out the 5 key questions you need to be asking yourself to be sure you are mastering B2B payments today. Learn more at www.BlueSnap.com.
Best practices for project execution and deliveryCLIVE MINCHIN
A select set of project management best practices to keep your project on-track, on-cost and aligned to scope. Many firms have don't have the necessary skills, diligence, methods and oversight of their projects; this leads to slippage, higher costs and longer timeframes. Often firms have a history of projects that simply failed to move the needle. These best practices will help your firm avoid these pitfalls but they require fortitude to apply.
2. #cmi #predictions12 Get content marketing how-to advice, samples, case studies and much more at www.contentmarketinginstitute.com.
For the past four years we’ve had more than 250 marketing
experts from around the world make content marketing and
social media predictions. Some, like Twitter becoming an essential
social platform, came true. Others, like the rise of Second Life...
well...not so much.
This year’s predictions cover the gamut, from the tools to the
processes to what real brands will do with content creation in
2012. Regardless, this is a fun, and I believe, helpful piece of
reading.
Thanks to the 75+ contributors for this year’s prediction piece.
If you like it, please spread it around.
Here’s to a fantastic 2012!
3. #cmi #predictions12 Get content marketing how-to advice, samples, case studies and much more at www.contentmarketinginstitute.com.
One of the really interesting trends to watch next year will be how Google+
affects content marketing. It’s still early days, especially for the recently-
launched brand pages, but I can see a lot of potential. I really like the way
Google+ combines aspects of blogging (extended, rich posts) and tweeting
(link sharing, following). If usage and engagement levels keep heading in
the right direction, there will be some great opportunities to produce unique,
relevant content for this exciting new platform.
www.castleford.com.au
4. #cmi #predictions12 Get content marketing how-to advice, samples, case studies and much more at www.contentmarketinginstitute.com.
I think we’re going to see some sort of convergence movement, where the
various platforms link in some important way. People will quickly grow
tired of having so many different platforms to use to communicate, i.e,
Google +, Facebook, Twitter, etc., and will look to have sort of feed system
that consolidates all so they can pick from what they like the most.
I think we’ll also see people move away from quantity and move toward
perceived quality in social sharing . As the background noise continues to
increase, people may rebel by creating their own “unplugged” movement by
being more choosy about the types of content they consume and how often
they check their networks for updates.
www.ahamediagroup.com
5. #cmi #predictions12 Get content marketing how-to advice, samples, case studies and much more at www.contentmarketinginstitute.com.
There will be more brand, content, relationship, e-commerce and platform
synchronicity. As brand marketers, we will do more to infuse brand
positioning into everything that we do so we can connect brand with
consumers’ passions more effectively. Everything we do must dramatize
what the brands stand for or we’re losing. We will also work to understand
how content and social media can initiate a customer relationship, enhance
the e-commerce experience / process and then seamlessly continue that
relationship into ongoing engagement on various platforms that connect to
each other to lead to repeat purchase or brand advocacy.
www.hansondodge.com
6. #cmi #predictions12 Get content marketing how-to advice, samples, case studies and much more at www.contentmarketinginstitute.com.
I believe that Google+ will become a new blogging platform and that in
addition to sharing content, users will start creating their own content
right on the G+ site. These new blog posts will be a large part of the content
we curate in 2012. I also predict a big year for G+ Brand Pages - with new
features that allow for real competition for Facebook. While I don’t think G+
aims to replace Facebook, I do believe that as the necessity for social search
grows, more and more businesses will turn to G+ and the average person will
follow, making it a force to be reckoned with in 2012.
www.dialing8.com
7. #cmi #predictions12 Get content marketing how-to advice, samples, case studies and much more at www.contentmarketinginstitute.com.
In 2012 brand marketers will continue looking for creative ways to create and
distribute their content.
More companies in general will be practicing content marketing and have dedicated
teams or internal resources to manage the process. More B2B companies will bake
content marketing into their overall strategy and processes and the adoption of
blogging and social media will soar.
Creation efforts will shift towards outside of the organization, focusing on leveraging
relationships with key influencers in order to create killer content. Companies
that have not already dabbled with outsourcing content creation to freelancers or
consultants will start taking advantage of external valuable resources.
More marketers will utilize a network of influencers to share and promote their
content. In addition, marketers will become more creative around distributing their
content utilizing print, social media, PPC, paid social, and email.
http://blog.openviewpartners.com/author/amaksymiw/
8. #cmi #predictions12 Get content marketing how-to advice, samples, case studies and much more at www.contentmarketinginstitute.com.
Mobile content marketing is ready for prime time. Mobile will be the name of
the game in 2012... with the explosive growth of smart phones and tablets.
Mobile ROI will increase as the effectiveness and reach of other marketing
channels lose their appeal. Marketers will create and distribute content that
will be mobile friendly.
www.clickdocuments.com
9. #cmi #predictions12 Get content marketing how-to advice, samples, case studies and much more at www.contentmarketinginstitute.com.
I have a strong feeling that anyone who understands how Google works will
flock to Google+ and start building a strong presence. Much of it might
come down to quantity (how many you know vs who you know).
After all, the more people you are connected with, the more influence you
have on what shows up in their search engine ranking results for any terms
related to your niche.
High search engine rankings just MIGHT be as easy as that for many websites.
However, that quantity definitely needs to be backed up by quality of content,
both in your social media presence, but more importantly on your blog. After
all, what’s the point of ranking high on Google and driving traffic to your site
if you have nothing to make that traffic stick?
www.trafficgenerationcafe.com
10. #cmi #predictions12 Get content marketing how-to advice, samples, case studies and much more at www.contentmarketinginstitute.com.
I think 2012 will be the year of integration. All throughout 2011, marketers
were struggling to learn which social media sites worked best for different
content pieces. Now that we’ve learned the hard lessons, it’s time to bring
all our best efforts together. I imagine online communities will become
much more popular as a way to combine content marketing elements,
discussions, social “fans” pages, “friends”, “likes” and more. This
would be a one-stop-shop for marketers to reach their target audience
without spending large chunks of their day posting on multiple social
sites. It will also be one place for fans to “follow” their brands rather than
multiple profiles as well, opening up the lines of communication to a much
broader fan base as well. I think 2012 will open up new platforms to enable
marketers to do this, and am excited to see what kind of technology will
arise to help us streamline our content marketing efforts.
http://blog.tmcnet.com/community-maven/
11. #cmi #predictions12 Get content marketing how-to advice, samples, case studies and much more at www.contentmarketinginstitute.com.
Considering approximately 5% of mobile users applied location-based services
for map navigation or venue check-ins, and 6% of mobile users scanned QR
codes, these year-end statistics should act as a backdrop to the rise of mobile
usage in 2012.
http://ariherzog.com
12. #cmi #predictions12 Get content marketing how-to advice, samples, case studies and much more at www.contentmarketinginstitute.com.
At the risk of being laughed right off this page, I am going out on a limb and
predicting that brand marketers are going to use video to create and distribute
their own content in 2012.
It seems I have been hearing “this is the year of video” every year for the past 7
or 8 years. But I honestly believe video coming from brands (large and small) is
going to take a big leap forward in 2012. All the reasons not to in the past are just
disappearing.
The investment to get into video equipment is finally so low it is no longer an excuse.
The tools to create quality video are all in place and very inexpensive. There are
virtually no hosting costs associated with distributing your video. And thanks to
Facebook, Twitter, G+ and LinkedIn, we now have hundreds of millions of potential
viewers so promoting your video has never been easier.
With all these elements coming together, there is just no excuse not to be producing
video content in 2012 - therefore I think it will finally happen in a big way with more
businesses than ever before.
http://www.verticalmeasures.com/services/content-development
13. #cmi #predictions12 Get content marketing how-to advice, samples, case studies and much more at www.contentmarketinginstitute.com.
Personal branding is recognized as a necessary and mainstream strategy
for professionals across all industries. Content is the most strategic
ingredient to developing your personal brand. Moreover, organizations that
strategically develop the potential of an employee’s personal brand will reap
corporate branding value. 2012 is the year more organizations embrace
the convergence of employee personal branding and corporate branding
through content marketing strategies.
http://www.findandconvert.com/blog/
14. #cmi #predictions12 Get content marketing how-to advice, samples, case studies and much more at www.contentmarketinginstitute.com.
The role of content in building, strengthening and promoting a brand and business
will only become more critical in 2012. That means that brand marketers must
champion robust content creation throughout their organizations with particular
and genuine attention to providing value to prospects and customers as they
progress through the buying cycle.
The more content creation gets embraced throughout an organization, the greater the
opportunity for that content to connect with and engage specific audiences. The days of
insincere marketing gobbledygook are numbered as customers become savvier, thanks to
search and social, and unwilling to compromise if they can’t trust the content they read.
Brand marketers will need to pay special attention to understanding which distribution
channels have the most meaning for customers and prospects. New networks and
radical changes within existing ones [combined with continued economic and time
pressures] mean that audiences will increasingly fine tune where they spend time and
what content they willingly consume.
http://simplemarketingnow.com/content-talks-business-blog/
15. #cmi #predictions12 Get content marketing how-to advice, samples, case studies and much more at www.contentmarketinginstitute.com.
I predict that Content Marketing will indeed be enhanced further and
utilized by more and more businesses in 2012. Content Marketing jobs,
likewise, will be at their peak due to the constant need and hunger for lead
nurturing mechanisms. Writers will turn to content marketing for natural
lead generation measures. Marketers will also take their shot at studying
more of lead nurturing. Article spinning won’t be that in demand due to the
decline of article directories (except for a few strong ones). People will turn
to one unique article per high PR article directory. 2012 will be the year of
getting more into the basics of marketing — combining traditional and digital
marketing (enhancing the human touch in marketing per se).
http://www.writersutrust.blogspot.com/
16. #cmi #predictions12 Get content marketing how-to advice, samples, case studies and much more at www.contentmarketinginstitute.com.
Delivering content any which way that the audience wants it will be critical.
Http://uweci.org
17. #cmi #predictions12 Get content marketing how-to advice, samples, case studies and much more at www.contentmarketinginstitute.com.
We use content in lead generation and lead nurturing programs. There is a
torrent of content and too much of it is high-level stuff that you can read in
many places. Such content is not differentiating nor valuable to the reader or
viewer. Buyers need more useful content or they will stop consuming it.
Because excellent content is difficult to create, we will focus on producing
eBooks with quality, in-depth solutions to real-world issues. We will then
repurpose this longer content into shorter-length single-topic documents and
use it to create blog posts, webinars, podcasts and to build awareness across
relevant social media.
We are now curating content and posting this to our blogs, along with our
own comments added to the original author’s work. We see content curation
as something more and more marketers will utilize – again, because high
quality, original content is a challenge to do frequently.
www.perfectcustomerexperience.com
18. #cmi #predictions12 Get content marketing how-to advice, samples, case studies and much more at www.contentmarketinginstitute.com.
As large networks continue to integrate social profiles into everything they do,
many content marketers will be working to build communities in a variety
of places, but with a common brand and purpose. Google is putting social
at the center of everything, with their latest YouTube updates integrating
Google+, and we will see Google search results become more social in 2012 as
well. Facebook, Twitter and others will be doing the same.
What this means is that brand marketers will need to become experts
on building and optimizing their presence and relationships on different
networks, each of which will requires it’s own expertise and optimizations.
Again and again, we see greater ROI when you are able to engage with users
without leaving the network they found you on (eg: keeping Facebook
interactions on Facebook), and these networks will be catering more and more
to brands looking to broaden their footprint within the walled-garden.
http://WeGrowMedia.com
19. #cmi #predictions12 Get content marketing how-to advice, samples, case studies and much more at www.contentmarketinginstitute.com.
Brand marketers will continue to hire their own brand journalists and
build out their own editorial departments. So if you’re a publisher...watch
out! Your own advertisers and sponsors will be competing more and more
with you.
However, you still have one key element of value that brand marketers lack
– third-part credibility. When brand marketers are able to create more and
more of their own content, that credibility will be a key element of your value
proposition. So guard it like the Secret Service.
http://bit.ly/DanBio
20. #cmi #predictions12 Get content marketing how-to advice, samples, case studies and much more at www.contentmarketinginstitute.com.
2012 will see a wealth of content creation with mixed media, of which
videos will become hugely popular. Also, cross-media content like a
combination of videos, online and off-line will take off.
http://www.effectivemarketer.com
21. #cmi #predictions12 Get content marketing how-to advice, samples, case studies and much more at www.contentmarketinginstitute.com.
As real-time becomes the norm and journalists search Google for thought
leaders to quote, more and more marketers will newsjack their way into the
media.
http://www.webinknow.com
22. #cmi #predictions12 Get content marketing how-to advice, samples, case studies and much more at www.contentmarketinginstitute.com.
Harnessing social media will continue to be the holy grail search by
marketers. Those who use social media to convey useful and relevant content
that is not simply about selling a product or service will find their outreach
getting a better reception than others whose social media outreach is nothing
more than hard-core sales messages.
Control of the social media function continues to be fought over by
marketing, advertising, PR, sales and, in some cases, the lawyers. I think
it belongs under PR, but with full cooperation and support of all the other
disciplines AND the CMO and/or CEO.
http://reichcomm.typepad.com
23. #cmi #predictions12 Get content marketing how-to advice, samples, case studies and much more at www.contentmarketinginstitute.com.
We’re seeing lots of our copywriting agency clients - both search agencies and
brands - using guest blogging strategies as a primary method of generating
back links. I think the tendency is toward better and better content - useful,
readable, entertaining, shareable. Another major trend is utilizing product
description pages more effectively, incorporating keywords and more
benefit driven copy so that every page in the user journey maximizes
conversions and potential “up-sells.”
http://www.bigstarcopywriting.com
24. #cmi #predictions12 Get content marketing how-to advice, samples, case studies and much more at www.contentmarketinginstitute.com.
The content marketing bandwagon is rolling (and for great reasons).
The good news: more companies will be marketing the right way.
The bad news: more companies will be marketing the right way.
So a content program that made your brand leap out of the pack last year may
not even get noticed in 2012.
That’s why 2012 will be the year of hard work – and the year we all focus
on building our content brands: getting famous for great content not just
for great widgets.
It will also be the year of content analytics – really good, simple ways of
tracking the impacts of our content libraries and every piece on the shelves. It’s
time to close the loop to actual revenue.
http://www.velocitypartners.co.uk/
25. #cmi #predictions12 Get content marketing how-to advice, samples, case studies and much more at www.contentmarketinginstitute.com.
New button is added to social sites… The “Shut Up” button to quiet trolls
and people that don’t add any value to the conversation. Okay, maybe it’s
not a prediction, just a wish.
http://about.me/douglaskarr
26. #cmi #predictions12 Get content marketing how-to advice, samples, case studies and much more at www.contentmarketinginstitute.com.
In 2012, content marketing/publishing will evolve into an even more
collaborative effort between organizations and their customers. The lines
of authorship and ownership will blur as it becomes easier and more common
for many different stakeholders to contribute to the content pool.
http://www.drewsmarketingminute.com
27. #cmi #predictions12 Get content marketing how-to advice, samples, case studies and much more at www.contentmarketinginstitute.com.
In every way possible... brand marketers are now facing segmented and niche
audiences... there is not one way to connect with their customers... they will
reach out in all the channels, media, and platforms to educate the market
and reach their customers where they want to be found.
http://eqconsultantsgroup.com
28. #cmi #predictions12 Get content marketing how-to advice, samples, case studies and much more at www.contentmarketinginstitute.com.
Quality will become even more obviously valuable than quantity, so the best
brand marketers will focus on creating mutually beneficial relationships
with collaborations of influential bloggers in the niche industries and
geographic locations where their potential buyers congregate.
While there are already solutions such as Web Traffic Control, MyBlogGuest,
and various Blog Directories (and PostRank if and when Google decides to
resurrect it), the key will be to work with the influential blogger at the center
of each successful collaboration.
The short cut to finding the collaboration(s) that will most benefit each brand
will be to know the leaders putting them together.
http://GrowMap.com
29. #cmi #predictions12 Get content marketing how-to advice, samples, case studies and much more at www.contentmarketinginstitute.com.
2012 is the year that our personal and professional lives seriously collide. The
content that we create, curate and circulate in one part of our life will leach
into all the other compartments with far reaching consequences. There
will be no place to hide - and the connections between our promises and
actions will not only be transparent, they will be held up to scrutiny - and our
reputations will feel the glare of the too-long-forgotten customer.
We will have no choice but to set out on a journey on what I call “the
social way”.
www.servantofchaos.com
30. #cmi #predictions12 Get content marketing how-to advice, samples, case studies and much more at www.contentmarketinginstitute.com.
Brands and agencies will realize that content marketing is like advertising, ONLY BETTER.
Brands and agencies will start to think about Content Marketing as stand-alone “category”
alongside social, search and display.
We’ll see more and more brands decide to own the media channel and engage with their target
community rather than renting media on other channels. Examples are already numerous:
P&G’s ManOfTheHouse, BeingGirl and LifeGoesStrong, GE’s ecomagination, General Mills’
Tablespoon, Unilever’s TheAdrenalist.com and RedbullUSA.com – all filled with rich content
that provides true value add to their audience.
Media agencies will either create new content marketing specialized groups or expand
the roles of “search strategists” to “content strategists” and include effective and efficient
content distribution to their responsibilities.
Content marketing budgets will not cut into existing digital media budgets, but rather move
dollars from traditional media (print, TV, radio) as brands realize it provides true branding
value add, maybe for the first time in the online space.
http://outbrain.com
31. #cmi #predictions12 Get content marketing how-to advice, samples, case studies and much more at www.contentmarketinginstitute.com.
Mobile (Smartphone and Tablets) will become mainstream and the primary way many
of your customers will interact with your brand. Companies must have a specific
mobile strategy with content optimized for the format and integrated with your broader
marketing initiatives. Mobile can no longer be treated as an isolated channel or a “nice
to have”; it will become a primary way to speak to customers and prospects.
Email marketing will lessen in effectiveness over time as spam and list overuse begins
to wear on consumers who have inbox fatigue. Because it can be cheap to deploy, email
is often a marketer’s main tool to get out their sales messages. However, many of the
messages contain little relevant value for customers.
Consumers’ attention span for content is getting shorter and shorter. This has broad
implications for anyone producing online video, webcasts, blog posts and white papers.
Content needs to be of high quality and quickly get to the point where it delivers value to
the viewer or reader.
www.kingfishmedia.com
32. #cmi #predictions12 Get content marketing how-to advice, samples, case studies and much more at www.contentmarketinginstitute.com.
I predict that 2012 will witness a substantial growth for content marketing,
in terms of the numbers of businesses adopting it at as well as the time and
budget allocated to it. I also predict that more and more intelligent content
curation solutions will be developed in response to the ever-growing
information overload. Successful content marketers in 2012 will have to
incorporate these solutions into their overall content marketing strategy and
create a perfect balance between content curation and content creation.
http://garious.com
33. #cmi #predictions12 Get content marketing how-to advice, samples, case studies and much more at www.contentmarketinginstitute.com.
Content marketing will become an increasingly important element in marketers’ 2012
plans since it effectively delivers results for a wide variety of organizations including
B2B, B2C, not-for-profits and solopreneurs regardless of size. Here are the five ways
businesses will use content marketing in 2012.
1. Content marketing tells stories that are memorable and sharable.
2. Content marketing persuades and engages consumers without being promotional.
As a result, it’s more trustworthy and transparent than advertising.
3. Content marketing supports and leverages social media platforms and search
optimization efforts.
4. Content marketing leverages resources across the organization.
5. Content marketing is measurable and helps each phase of the purchase process,
especially when a contextually relevant call-to-action is used.
To this end, it’s critical to set content marketing goals aligned with your business
objectives, know your target audience and have related metrics to track your results.
http://HeidiCohen.com
34. #cmi #predictions12 Get content marketing how-to advice, samples, case studies and much more at www.contentmarketinginstitute.com.
While stock is still a key part of internet content, brands need to create more content,
more frequently. That’s where flow comes in: Quick hits of curated content are easy
and inexpensive, but still communicate quality and allow the brand to leave their
stamp in the form of context.
Brands know that in order to be relevant they must pay attention to the world they
want to be relevant in. The only way to be a good content creator is to be constantly
consuming. For decades agencies have served this function for brands: Consuming
culture and audience research to match up with the brand and create beautiful
content. That process breaks down a bit, however, when you move to real-time
social communication, where it’s not unreasonable to need to create 10-20 pieces of
short-form content per day. To be effective at this sort of scale you need a way to be
constantly consuming.
Finally, expect more to come from the other large social platforms as they look to help
brands broker all the great content they are creating.
http://percolate.com
35. #cmi #predictions12 Get content marketing how-to advice, samples, case studies and much more at www.contentmarketinginstitute.com.
I think more companies are going to see the value in good, old fashioned
external content marketing and create value around topics, not their products.
ManOfTheHouse.com and HomeMadeSimple.com (both Proctor and Gamble
properties) and WorkShifting.com (Citrix) are prime examples of what are
essentially today’s soap operas ... platforms with rich, engaging content that
draws the appropriate audience in and serve as a messaging platform for the
brand. Creating content around the needs of the customer, not the needs
of the brand has been proven time and again to work. More companies are
going to see the value and ease of providing that in 2012.
http://socialmediaexplorer.com
36. #cmi #predictions12 Get content marketing how-to advice, samples, case studies and much more at www.contentmarketinginstitute.com.
As smartphones and tablets continue to make their way into the hands of the
mainstream public, marketers will be forced to work harder and faster to
ensure that their content is optimized for mobile devices.
Marketers will have to review everything – images, videos, and text – to
ensure that they delivering a simple but compelling message to the growing
mobile audience.
http://interlinkONE.com
37. #cmi #predictions12 Get content marketing how-to advice, samples, case studies and much more at www.contentmarketinginstitute.com.
To win the attention of consumers, brand marketers in 2012 will carefully
design and package their content for attention, simplicity, and usefulness.
We’ll see fewer and better infographics that help people more easily draw
valuable conclusions.
http://jeffkorhan.com
38. #cmi #predictions12 Get content marketing how-to advice, samples, case studies and much more at www.contentmarketinginstitute.com.
My prediction: more and more B2B sales and marketing teams will turn to
media companies, not their internal teams, to create, distribute and measure
the effectiveness of (lead gen) content marketing programs.
http://www.wattnet.com
39. #cmi #predictions12 Get content marketing how-to advice, samples, case studies and much more at www.contentmarketinginstitute.com.
I believe 2012 will be the year when brand managers finally realize that the
highest ROI marketing activities are the ones where content truly guides
design, rather than the other way around. Planning for great content means
that the first design is often the final design, keeping efforts under budget,
on schedule and focused on conversion.
Specifically, I predict any web developer who doesn’t fully embrace the
role of content in the design process will become persona non grata
for savvy brands.
http://www.betterwaytosayit.com
40. #cmi #predictions12 Get content marketing how-to advice, samples, case studies and much more at www.contentmarketinginstitute.com.
2012 will be the year of the blogger turned self-published author.
Bloggers will realize that a big piece of the content they have been
creating should be turned into 20-30k word digital books they can use to
build their brand and make money with.
http://www.digitalbooklaunch.com
41. #cmi #predictions12 Get content marketing how-to advice, samples, case studies and much more at www.contentmarketinginstitute.com.
The “Big Three” social networks (Facebook, Twitter and LinkedIn) will
expand to the “Big Four,” but the new entrant won’t be Google+, at
least, not yet. Instead it will be SlideShare. In many ways, SlideShare is
the bridge between marketers and media outlets. While credible writers are
seldom willing to display a vendor’s site-hosted content in their articles,
they are generally open to embedding content hosted on the marketer’s
SlideShare channel. Since SlideShare provides marketers with analytics
that rival on-site tracking, doubling down on SlideShare is an easy decision
for content marketers. Now if Google *really* wants to break into social
media, the company will buy SlideShare and integrate it into Google+.
http://blog.eloqua.com
42. #cmi #predictions12 Get content marketing how-to advice, samples, case studies and much more at www.contentmarketinginstitute.com.
1. Buy, Not Build. There will be a slew of top brands that start to buy
established niche media properties instead of starting from scratch.
2. Google will undergo FTC scrutiny for trying to corner the market on
the purchase funnel…they buy one too many media companies (i.e. Zagat in
2011) that finally sets off some opposition from social influencers.
3. Facebook indeed surpasses $100 billion in market cap after going
public (probably not a stretch, but worth saying... since Facebook is the only
company that scares Google).
www.contentmarketinginstitute.com
43. #cmi #predictions12 Get content marketing how-to advice, samples, case studies and much more at www.contentmarketinginstitute.com.
Now that Google+ brand pages are with us, I think the first half of 2012
is going to see a lot of experimentation with content optimized for this
space, the use of circles for effective targeting and segmentation and the
+1 button as the sharing engine. Marketers will try to determine whether
the usual sharing behaviors are enhanced by SEO benefits for a double
whammy of effectiveness. The second half will be characterized by either
Google+ whithering on the vine or exploding as a content distribution tool.
And scammers. Yup, I’m sure the black hat Google+ page isn’t far away.
http://www.jonathancrossfield.com
44. #cmi #predictions12 Get content marketing how-to advice, samples, case studies and much more at www.contentmarketinginstitute.com.
We’ll see continued growth in content developed for specific distribution
platforms (e.g. mobile apps, iPads, web, games, etc.). More brands
will require specialty content providers and developers as a result.
That means more opportunity for cross-agency and cross-contributor
collaboration. Demand for project managers and content strategists will
continue to grow to manage these disparate initiatives and guide them
into a cohesive message.
http://www.katiemccaskey.com
45. #cmi #predictions12 Get content marketing how-to advice, samples, case studies and much more at www.contentmarketinginstitute.com.
2012 will see more savvy marketers recognizing that dynamic channels such
as mobile and social are not just ‘broadcast’ avenues for offering ‘% offs’ and
other promotional offers, but for establishing more meaningful customer
relationships via content.
More specifically, Social CRM will become more prevalent with Content
playing the leading role in migrating customers closer to brand advocates
through educational, informational, entertaining and inspirational offerings.
www.nutlug.com
46. #cmi #predictions12 Get content marketing how-to advice, samples, case studies and much more at www.contentmarketinginstitute.com.
The Direct Selling Industry, maybe the best example of social media
origination, will produce super mega brands over the next few years.
Companies such as Amway, Avon and Swarovski’s Touchstone Crystal are
leading this transformation. With millions of people out of work, world wide
followers are paving the way for explosive growth. With a very low barrier to
entry this industry will capture the entrepreneurial spirt of the human race
and attract new product innovations to its very simple and highly lucrative
model. As social media management tools are introduced in 2012 it will
catapult this industry into the forefront of people’s minds as engagement
becomes easier and more widespread.
www.mytouchstonecrystal.com/kellyfleming
47. #cmi #predictions12 Get content marketing how-to advice, samples, case studies and much more at www.contentmarketinginstitute.com.
I predict that companies will continue to mature in their content strategy
and truly begin to integrate content marketing into their larger business
strategies. Companies will begin to value (and pay for) content as the way to
achieve retention, lead generation and loyalty.
www.wrightgoode.com
48. #cmi #predictions12 Get content marketing how-to advice, samples, case studies and much more at www.contentmarketinginstitute.com.
Influence, and how to measure it, will take center stage. While Klout is
deservedly taking its lumps for relying on an algorithm that’s unproven and
opaque, other people are hard at work developing metrics that will do a
better job of scoring influence.
49. #cmi #predictions12 Get content marketing how-to advice, samples, case studies and much more at www.contentmarketinginstitute.com.
There’ll be less borders between creative departments and marketing insights
ones: creatives will be inspired by online conversations, data analytics
whereas marketing analysts will deeply “test” Art Directors’ intuitions
through social media marketing tools (mapping, monitoring etc.).
The marketing funnel will progressively collapse, as brands now need
to create personalized “hyphens” with consumers as new reputation’
shareholders.
http://about.me/laurentfrancois
50. #cmi #predictions12 Get content marketing how-to advice, samples, case studies and much more at www.contentmarketinginstitute.com.
In 2012 marketers will focus more on building communities. Social media
sites like LinkedIn for B2B and Facebook for B2C will continue to be popular
for certain types of conversations. But companies will concentrate on
creating content for specific market niches and targeted communities of
stakeholders via their own websites and portals.
There will also be a better balance between pushing content out to the
audience and pulling customers in with consistently updated and relevant
educational content.
www.alley424.com
51. #cmi #predictions12 Get content marketing how-to advice, samples, case studies and much more at www.contentmarketinginstitute.com.
More and more brand marketers are realizing the need to become online
publishers, to better engage with, inform, and support their customers as
well as maintain brand awareness and integrity. While social networks can be
a powerful marketing outlet, they are only as good as the content that they
share. I fully expect that we will continue to see marketers experiment with
the use of web video marketing in 2012. Additionally, I believe that many
more marketers who “tested” video in 2011 will embrace an ongoing, in-
house video content creation and distribution strategy to fully leverage video
as powerful marketing medium across all facets of the customer life cycle.
http://www.reelseo.com/
52. #cmi #predictions12 Get content marketing how-to advice, samples, case studies and much more at www.contentmarketinginstitute.com.
Simultaneous Skype of strategy meetings with powerpoint and
chat via iphones.
www.neverwet.com
53. #cmi #predictions12 Get content marketing how-to advice, samples, case studies and much more at www.contentmarketinginstitute.com.
As Google and Facebook battle it out, consumers will benefit from a rich new set of new
capabilities that may include:
• Location-based social features such as connecting with people who have been to specific
places in the past
• Google will roll out custom search, allowing people to see results based on activity
within their social network
• Enhanced video products that will make it easy for people to create and share high
quality videos with friends and family
• Customized online photo albums as Facebook’s Timeline achieves mass adoption
For businesses, social media will become significantly more powerful (and more confusing):
• Businesses will have more control of search using Google+ and +1 functionality
• Facebook pages will get a major overhaul
• LinkedIn will continue to draw in businesses to it’s business pages
• Twitter will add functions that make it easier for businesses to connect with prospects
http://www.socialmediaexaminer.com
54. #cmi #predictions12 Get content marketing how-to advice, samples, case studies and much more at www.contentmarketinginstitute.com.
Mobile Presence and Premium Content
Mobile Apps and Sites will get greater attention, especially with Google’s
push towards Pages, Places, and Maps. But that may only be part of the trend.
As we continue (begin?) to think of content as inventory, premium content
in small chunks may begin to take shape. Free content remains important,
but we’ve often given just a taste with free content. Premium content (at
99cents a piece?) can go more in-depth a chunk at a time. Premium content
can also bridge the gap between free, loyal readers and raving fans.
In-app purchases and in-site purchases will be a big part of better content
production and more buy-in from decision makers and owners.
http://www.ConverStations.com
55. #cmi #predictions12 Get content marketing how-to advice, samples, case studies and much more at www.contentmarketinginstitute.com.
In the year 2012, Content Marketers will begin to to place even more focus
on video story-telling by expanding the distribution of video content at
the retail level through the gaining momentum of QR Codes.
In turn, the sudden rise of small, agile and localized DSLR video production
houses will increase the frequency of video content used by brands by
driving down production costs and in turn, increasing the frequency of
video distribution.
http://nateriggs.com
56. #cmi #predictions12 Get content marketing how-to advice, samples, case studies and much more at www.contentmarketinginstitute.com.
In 2012, more and more brand marketers will realize that, of the many ways to engage
with your fans and consumers, content marketing is an increasingly powerful way to
both deepen relationships with consumers while helping organic SEO. In fact, with recent
Google Panda updates, I would expect to see brands publishing more “fresh” content and
using that same content to engage with their social media fans across all of their channels.
2012 just might finally be the year where content-specific positions within social media
departments become ubiquitous - and because of this social media budgets continue to
increase partially at the expense of SEO budgets.
As smart phones continue to become the default for most consumers, brand marketers will
increasingly look at mobile as a way to distribute their content through mobile websites
that are both easy to use as well as provide a unique “mobile experience” and/or mobile
applications that are optimized and efficient for smart phone use. Finding clever ways to
mix social with mobile will dominate mobile marketing strategy for some time to come.
http://windmillnetworking.com
57. #cmi #predictions12 Get content marketing how-to advice, samples, case studies and much more at www.contentmarketinginstitute.com.
Tablet computers, including Apple’s iPad, the Kindle Fire, and the Nook
Tablet will transform book publishing and B2B marketing. Thought leaders
will begin to create rich content that transcends the limitations of print.
eBooks will begin to look more like apps with interactivity built in.
Marketers will need to acquire a new set of skills–or outsource to experts–as
they brave this new world.
http://www.contentmarketingtoday.com
58. #cmi #predictions12 Get content marketing how-to advice, samples, case studies and much more at www.contentmarketinginstitute.com.
Careful measurement will demonstrate that professionally produced
digital content travels farther faster and generates more leads that are
of higher quality than those earned by other means. At the same time
consumers will be willing to do more in the social space for professionally
produced content that adds significant value and improves their shopping or
information gathering experience.
http://www.lonelybrand.com
59. #cmi #predictions12 Get content marketing how-to advice, samples, case studies and much more at www.contentmarketinginstitute.com.
More and more brand marketers will realize an editorial function is
needed to define their overall content strategy and planning. Content will
be tweaked for different media. Brand marketers will not only distribute
their own content, but also start curating third-party content to reinforce
their messages.
Brand Marketers who can pinpoint their audience’s pain and present the
solution in a human, simple and universal way will win.
@pdidner
60. #cmi #predictions12 Get content marketing how-to advice, samples, case studies and much more at www.contentmarketinginstitute.com.
I expect that 2012 will see two changes in who creates the content in B2B content marketing.
First, public-relations departments and agencies will move into this role in a big way –
and do a better job than the marcomm-type folks who dominate the space now. The reason
is pretty simple: marketers don’t have a culture that is open to journalism. And make no
mistake: if you’re in the content-marketing game in B2B, you’re in the journalism game.
News happens. Often when you least expect it -- like when your feel-good interview with
an executive turns into major news because it contains an off-the-cuff remark about your
industry that infuriates people and moves share prices.
Most marketers don’t handle things like that well. They don’t have what journalists call “news
judgement,” so they get blindsided when they create content that becomes news.
Second, I think traditional B2B publishers, who moved into the “marketing services”
space with great fanfare in the past two years, will retreat. In fact, they already are. This
was never a good idea. Legacy publishers don’t get the Web. The only thing they had to sell in
the market was the one thing they shouldn’t be selling -- the ability to co-opt their journalists!
http://www.paulconley.com/
61. #cmi #predictions12 Get content marketing how-to advice, samples, case studies and much more at www.contentmarketinginstitute.com.
If 2011 was the year of content marketing, 2012 will be the year of specialization within
content marketing. In the coming year we will see the strategies that brand marketers
utilize to create and distribute their own, as well as third-party, content become more
concentrated. While content curation – the process of finding, organizing and sharing
online content – is one approach. Brand marketers will become more focused as
they harness the emerging technologies that are now available in the field.
In 2012 we will also continue to see the decline of traditional content channels
for distribution. One example that comes to mind is the decline in RSS feed
subscribers that now favor Twitter. In their place there will be one new online
channel (think the Google + of 2011), one new physical channel (an update on last
year’s tablet), and one new medium for content (2012’s answer to the infographic).
Another traditional vehicle for brand content that will be getting a makeover is the
standard press release. Brand marketers have recognized that this is an old medium,
and the press release of 2012 is tailored to look more like journalistic material that
tells a story, rather than simply promoting a product.
http://www.getcurata.com
62. #cmi #predictions12 Get content marketing how-to advice, samples, case studies and much more at www.contentmarketinginstitute.com.
I predict that brand marketers will move a step up the marketing ladder.
Those who haven’t found multi-channel publishing will try to figure that
out, while those who have will start looking at content-led cross-marketing
opportunities. I also predict that a smaller percentage of them will succeed
while the majority will try to shortcut their way to success by copying a
successful model that isn’t right for them, with less than stellar results.
www.intentionaldesign.ca
63. #cmi #predictions12 Get content marketing how-to advice, samples, case studies and much more at www.contentmarketinginstitute.com.
I think you’re going to see a lot of activity around Social TV. We’re starting
to see critical mass around key live events (Super Bowl, Awards Shows,
etc.), the same programming that networks charge big dollars for. Social TV
integration will either support those traditional ad spends, or be used by
those who can’t afford a :30 spot during the Oscars.
It will get really interesting when brands start engaging in Intermedia -
pushing a single narrative between two (or more) platforms. When brands
start creating content with their audience between platforms in real-time
we’ll see some interesting new content being created.
http://www.rickliebling.com
64. #cmi #predictions12 Get content marketing how-to advice, samples, case studies and much more at www.contentmarketinginstitute.com.
I think the growth of tablet computers in the retail space will have two
ramifications - the point of sale will move away from the cash wrap,
liberating store sales people to roam and interact with consumers. The
handheld computer/sales terminal will start become a channel for content
that can either arm the sales associate or be shared with the consumer.
http://spokesandwords.blogspot.com/
65. #cmi #predictions12 Get content marketing how-to advice, samples, case studies and much more at www.contentmarketinginstitute.com.
So, I don’t know about ya’ll but all my content marketing editorial
calendars end on December 12th... Can’t figure out why.... Anyway,
assuming we all survive the year - I believe that 2012 will be the year of
Quality and Context. As Content Marketers - we will have to get beyond
the idea of just curating news for SEO purposes, posting out every bit of
content we have for long tail search, and posting blogs around every one of
our keywords - just well... because.
In 2012 we’ll need to really focus on rising above the noise - and adding
value and meaningful, emotional story to the content we’re producing. It
doesn’t matter if we’re a government organization, a B2B manufacturer or a
B2C service organization - creating emotional, engaging content, delivered
in *context* to our consumers will be a real focus. This means a much
greater focus on WHY - instead of HOW.
www.bigbluemoose.net
66. #cmi #predictions12 Get content marketing how-to advice, samples, case studies and much more at www.contentmarketinginstitute.com.
As we find that we can rely less and less on SEO (for competitive reasons),
marketers will have to get more creative about how they weave together new
technologies with grassroots marketing, online and off. This effort will boost
Google juice and contribute to relevance at the local level.
Thanks to Google Panda, quality and original thought will have its day in the
sun, which will encourage thought leadership and, hopefully, bring about a more
collaborative spirit among marketing professionals.
http://bekhor.ca/
67. #cmi #predictions12 Get content marketing how-to advice, samples, case studies and much more at www.contentmarketinginstitute.com.
Brand marketers are going to move into interactive content and do it in the
biggest way. As consumers became more accustomed to custom content, they’ll
also become more demanding driving the need for better ways to engage.
Thought leaders in this space will begin to develop content which will lead
the viewer on a path of discovery. People enjoy doing things; content giving
lots of options to click, open, and move around will be viewed longer and
more thoroughly. Skimmers will drawn into spending more time with a
particular product. In addition, interactive content will be shared more often
on social networking sites.
Interactive content will mean marketers have no choice but to include design
into the budget, planning and development of branded content.
http://www.globalcopywriting.com
68. #cmi #predictions12 Get content marketing how-to advice, samples, case studies and much more at www.contentmarketinginstitute.com.
Marketers will add to their arsenal new ways of packaging and distributing their
content via eBooks, enhanced eBooks, and apps. I also predict there will be many
missteps as marketers learn the ropes.
Creating digital publications for use by consumers on the device of their choosing is the actual
challenge. “Save as PDF” is not how you create an eBook. Neither is “save as EPUB”.
Providers with experience creating eBooks and apps should know better, but they are still
learning and are likely to take missteps. For instance, it’s critical to provide device agnostic
content, which, until all device manufacturer’s support the exact same eBook standards and
tablet operating systems (they do not currently) then multiple versions of content will need to
be created, each optimized for the device type and operating system targeted.
This also holds true for things like images, graphics and branding. For instance, you’ll need
to provide black-and-white art for Kindle and other devices that don’t support color. Then
there’s the issue of size. Depending on where you plan to distribute the files, you’ll need to
be aware of file size limitations. Images and other enhanced functionalities can add value
to digital media, but they can also hog up lots of space. Add language to the mix, and you’ll
need to make sure your global brand content is supported by the devices you target.
http://www.thecontentwrangler.com
69. #cmi #predictions12 Get content marketing how-to advice, samples, case studies and much more at www.contentmarketinginstitute.com.
1. More of the “old guard” will lose their grip on the traditional content platforms. This will
allow new, current, and savy companies to step into the gap and gain a larger portion of the
audience.
TV will continue to lose more of it’s audience. Publishers will lose more of their hold on
authors and their monopoly on book production.
Netflix and/or Hulu will begin making deals with video content providers to create
“networks” for their niches that will be offered through their platforms.
Amazon will become a more predominant publisher of books and other content.
2. The increased focus on content marketing and content creation will require content
creators to “up their game.” In other words, as content marketing becomes more and more
common the need to differentiate your content will increase.
Youwillneedtoinjectmoreofyourpersonality,viewpoint,andbrandintothecontentyou
produce,sothatitwillstandoutandstandabovetherest. Youwillneedtofurtherhoneyour
contentcreationskills:capturingattention,usingthepowerofstory,etc.
http://www.RecessionSolution.com
70. #cmi #predictions12 Get content marketing how-to advice, samples, case studies and much more at www.contentmarketinginstitute.com.
Brand marketers will increasingly look to establish “outposts” in social
media, in which Google+ will become gradually more important for B2B.
Many have mistaken Google+ as a FaceBook competitor instead of the re-
imagining of Google itself as it stitches together all of its properties on all of
its platforms. Add to this the increasing relevance of “social signals” for SEO,
and you have a recipe for social business conducted more and more off site
in social venues.
http://scottgoogleplus.info
71. #cmi #predictions12 Get content marketing how-to advice, samples, case studies and much more at www.contentmarketinginstitute.com.
Smart Marketers will stay on the leading edge of emerging social media trends and
platforms and invest the time, money and manpower into the efforts required to be
where their customers are.
Social Media will slowly replace old style internet marketing methods such as banner
ads, pop-ups and other annoyances that are driving customers away from websites.
Because of the increasing importance on the most current, relevant content by
Google, the marketers that are producing and publishing content that meets both
the requirements of Google and the interests of their customers will win over those
that are ignoring these trends.
However only a small percentage of companies will connect all the dots from
outreach via social media, inbound via search to creating a website that effectively
answers website visitors questions, pulls them through the entire buying process
including the appropriate call to action, followed by order tracking, customer data
collection and personalized follow up after the initial visit.
http://www.scotthoward.me/
72. #cmi #predictions12 Get content marketing how-to advice, samples, case studies and much more at www.contentmarketinginstitute.com.
More brand marketers will be seeking ways to create and partner with
useful mobile apps that support their overall content strategy in 2012.
Partnerships will be key in content idea-generation and distribution.
http://www.pybop.com
73. #cmi #predictions12 Get content marketing how-to advice, samples, case studies and much more at www.contentmarketinginstitute.com.
As content marketing and influencer marketing continue gaining
mindshare, marketers will increasingly tap crowdsourcing, curation,
content hubs, and social sharing to connect with prospects and customers.
A deep understanding of buyers and a willingness to “participate in
the conversation” will lie at the heart of successful initiatives. And
more companies will recruit chief content officers like Ann Handley of
MarketingProfs and Joe Chernov of Eloqua to serve as their ambassadors
and make their brands personable and accessible in the social sphere.
www.tentonmarketing.com
74. #cmi #predictions12 Get content marketing how-to advice, samples, case studies and much more at www.contentmarketinginstitute.com.
As technology continues to improve the ability to plan and communicate
content strategies, crowdsource and manage professional writers, and auto-
publish and distribute content, more and more marketers and agencies will
turn to content marketplaces to create and publish their custom content.
www.zerys.com
75. #cmi #predictions12 Get content marketing how-to advice, samples, case studies and much more at www.contentmarketinginstitute.com.
In 2012, we’ll see an aggressive move of “brands as media” where content
marketing becomes a strategic priority. More brands will recognize the
opportunity content offers and with that shift will come an increase
in crowdsourcing for content – a business model that will undoubtedly
become a source of debate in 2012 between “brands as media” content
publishers and the often unpaid or underpaid content contributors.
http://www.keysplashcreative.com
76. #cmi #predictions12 Get content marketing how-to advice, samples, case studies and much more at www.contentmarketinginstitute.com.
As more and more social networks show mass appeal, brand marketers
will simply try to diversify as much as possible, getting their content out
on every single social network they can possibly reach. Eventually, they’ll
find out which sites resonate best with their audience and focus exclusively
on those, but they won’t stop experimenting to find opportunities for
distribution to reach as many eyes and ears as possible.
http://www.techipedia.com
77. #cmi #predictions12 Get content marketing how-to advice, samples, case studies and much more at www.contentmarketinginstitute.com.
Smart marketers will enhance their online marketing by advertising and
distributing rich media via Mobile marketing/Proximity marketing via
Mobiquity. A network approach has been created and will be maximized in
2012. Sports venues will be the next big step for proximity/Mobiquity.
www.terrylyons.blogspot.com
78. #cmi #predictions12 Get content marketing how-to advice, samples, case studies and much more at www.contentmarketinginstitute.com.
Businesses entered 2011 with optimism that an economic recovery was at hand and anxiously
put plans in place for much-needed new projects, a return to growth and innovation.
As we know, 2011 is best characterized by the recovery that never came. The Greek crises and
European woes, U.S. debt downgrades, and budget conflicts all conspired to put a damper on
the year and set a pessimistic stage for 2012.
B2B salespeople and marketers seeking better times for 2012 are facing more of the same
with buyers forced to “do more with less” for yet another year. They also are facing more fiscal
scrutiny from executives — a condition that has been defined as Frugalnomics. Achieving
success in 2012 will require implementing new content marketing strategies and tactics to
help buyers navigate tough budget waters and achieve goals despite the challenged economy.
The following are our predictions of how economic pressures will define 2012, and four
tangible ways you can overcome some of the challenges with content marketing (see the
full prediction here http://blog.alinean.com/2011/12/economic-focused-buyer-drives-
need-for.html).
http://www.alinean.com
79. #cmi #predictions12 Get content marketing how-to advice, samples, case studies and much more at www.contentmarketinginstitute.com.
Marketers will focus more on content management e.g., digital ‘libraries’ where
content is not only stored but shared across the enterprise. Especially helpful when
more than one department/business unit is tasked with content creation. Digital
content libraries may be overlaid with content calendars.
Content distributed via social media/networks will continue to combine curated and
original. Original content will be come increasingly important, not only to position
the brand, but to serve as content to be curated by others... thus extending the brand.
Savvy marketers will re-purpose content to fit multiple social networks along
with traditional channels. Take the example of a traditional white paper that may
be posted on a resource section of a website or blog. It becomes a PPT deck on
Slideshare. Using the LinkedIn widget it finds its way to the author’s LinkedIn page.
A concept from the paper is tweeted, linked to a Facebook page where further
discussion occurs.
www.divamarketingblog.com
80. #cmi #predictions12 Get content marketing how-to advice, samples, case studies and much more at www.contentmarketinginstitute.com.
Augmented reality which enables you to find and discover hidden content
around you.
http://www.thedigestif.blogspot.com
81. See these and more
predictions come true at
Content Marketing World 2012
will take place on September 4 – 6, 2012 at the
Columbus Convention Center, Columbus, Ohio.
For more information and to register, visit:
www.contentmarketingworld.com