Discusses the different components of media and information literacy. The elements of media such as, critical thinking, understanding the process of mass communication, awareness on the impact of media on individual society, strategies for analyzing, media content that provides insight to our culture, ability to enjoy and appreciate media content and development of responsible production skills.

1. COMPONENTS OF MEDIA
AND INFORMATION
LITERACY

2. Media and Information Literacy
(MIL) has the potential to enable
individuals to process and evaluate
online information with discernment.

3. Elements of Media Literacy:
•Critical Thinking- Enables audience
members to develop independence about
media content.
•Understanding the process of Mass
Communication- If we know the process, we
can form expectations of how they can
serve you.

4. Elements of Media Literacy:
•Awareness on the impact of media on
individual and society- Printing press and
mass media has the ability to change people
in it if we ignore its impact, get caught up
and carried along rather than control it.
•Strategies for Analyzing- If we make
meaning we must possess tools with which
to make fit.

5. Elements of Media Literacy:
•Media Content that provides insight to
our culture- We know a culture and its
people by the use of communication.
•Ability to enjoy and appreciate media
content- Media Literacy is not about
always being suspicious of harmful
effects.

6. Elements of Media Literacy:
•Development of Responsible
Production Skills- Many profession now
employ some form of media for use in
training, to enhance presentations and
to keep clients/costumers.

7. Components of Information Literacy
•Identify- identify the nature and extent
of the information needed.
•Find- Find needed information
effectively and efficiently.
•Evaluate- Evaluate its information and
its sources critically.

8. Components of Information Literacy
•Apply- apply information effectively
to accomplish a specific purpose.
•Acknowledge- acknowledge the
sources of information and the
ethical, legal and socio economic
issues surrounding information.