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Communication brief
- 1. Communication brief Pratik Kashikar
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- 3. Specific Topic • Audio-Visualformat • 30 minutes special news show • It covers all the major (selected) news happened during the month.
- 4. Target Audience • Gujaratinews viewers.
- 5. Operational Definition • Tocreate special news show on special news item, various news will be gathered during a month. • Will create a creative news show which will attract the viewers of general news bulletin.
- 6. Objectives • To informpeople in better way, what happened during one month in Gujarat.
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- 8. Background Information • Everynews channel’s annual news summary program • Doordarshan weekly news program • Newspapers annual summary
- 9. Existing situation • Openmarket • Currently, neither of the regional news channel produces this kind of special news shows which covers events of month.
- 10. Content Input • Will try to cover major beats of our field. • Anchoring • Piece to camera • Interviews
- 11. Take off point •Program logo • Anchor Introduction • News flash
- 12. Desirable situation • Gainmaximum T.R.P. in next six month
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- 15. Approach & Treatment •Where ever there will be a necessary of audience participation for the news story will conduct a participatory approach or else non participatory approach. • after a specific time, will conduct a participatory approach for the betterment of content being deliver to the viewer so as to give the best treatment to the audince.
- 16. Duration • Around 30minutes.