Change is the only constant in the performance marketing industry and when competition is breathing down your neck, it is never a bad thing to take a quick look around the corner.
In this session Marin Software’s Jon Myers will take a look at five of the next big changes set to take the industry by storm, including shake-ups to how search and display will be targeted, the effects of increased social and mobile use, and how the offline world will optimise the offline world- as well as tips on how to futureproof your business in advance.
This presentation looks at the various reporting and analytical features within Google AdWords and Google Analytics and tells you how to use them to improve your paid search campaigns. Presentation was given at SES London in February 2014
The widening scope of digital marketing has increased the demand for digital marketing courses. Digital Marketing Guru is a top digital marketing institute in Pune. We are a leading provider of the digital marketing courses in Pune. We, at Digital Marketing Guru, open doors for a wide array of career opportunities in the field and help you grow into digital professionals. We offer a wide range of digital marketing courses and certification programs to help you gain professional skills. Learn digital marketing strategies and enter the digital marketing world with confidence. We assist you in building the fundamental base to convert your passion into your core profession.
This presentation looks at the various reporting and analytical features within Google AdWords and Google Analytics and tells you how to use them to improve your paid search campaigns. Presentation was given at SES London in February 2014
The widening scope of digital marketing has increased the demand for digital marketing courses. Digital Marketing Guru is a top digital marketing institute in Pune. We are a leading provider of the digital marketing courses in Pune. We, at Digital Marketing Guru, open doors for a wide array of career opportunities in the field and help you grow into digital professionals. We offer a wide range of digital marketing courses and certification programs to help you gain professional skills. Learn digital marketing strategies and enter the digital marketing world with confidence. We assist you in building the fundamental base to convert your passion into your core profession.
The term digital is increasingly over-used, yet also increasingly misunderstood. In an effort to give a better understanding of basic terms, this introduction is an overview of the digital marketing landscape. It provides guidance to build a digital marketing roadmap, defines the digital marketing channels, provides key metrics and tips to become a successful digital marketer.
There is a sweet spot between using automated tools and developing strong personalized relationships with consumers, and that spot rests within localization. At BIA/ Kelsey "Local Interactive media," Where2GetIt CEO Manish Patel discussed hybrid automation and how enterprise brands can effectively use it to market and monetize at scale.
Embracing the Marketing Revolution: Amdocs's Demand Generation JourneyMarketo
To drive success with your global demand generation efforts, you need to partner with a marketing platform that is nimble and scalable. Check out this presentation to learn the key components of Amdocs's demand generation strategy and why they chose Marketo to partner with them on the journey to drive audience engagement.
Learn how to measure the digital success of your marketing campaigns. Women's Marketing, Inc. is the leading media strategy and activation agency for brands targeting women consumers.
Real-Time Location-Based Marketing Strategies for the HolidaysBrandify
Brandify's CEO Manish Patel and immr's Dr. Phil Hendrix team up with Street Fight to discuss the removal of frictions on the path to purchase and real-time connections with local customers this holiday season.
Are you a new business that’s about to take the digital leap or are you just generally interested in the world of digital marketing? If so, it’s crucial that you understand what each type is! This slideshow shows you the 11 types of digital marketing and how they can be used within a broader digital marketing strategy.
Optimizing for conversions means your ads are more likely to be shown to people likely to convert. Learn what advertiser controls and how choosing the right goals influence who sees your ads.
Learn here how to use Instagram to engage with Interiors designers and Architects. This presentation highlights how Instagram is the most important platform for experiential marketing (Visual marketing).
This presentation has been developed keeping in mind how to use for home decor industry.
If data is the new media, as some say, then lets see how some publishers are learning to monetize it as creatively as they have their editorial. Several publishers present and then compare different ways of leveraging their unique relationships with audience. From lead gen to ad targeting, audience intelligence to connecting the dots from ad impression to sales lifts, publishers share their new adventures in productizing data.
How Email is Revolutionising Performance Marketing - Mark Ash, TeradataPerformanceIN
Email has long been accepted as one of the most powerful and cost effective digital channels available. However, the emergence of disruptive technologies and programmatic buying as well as the increased drive towards an omni-channel marketing strategy has massively enhanced the role that email plays in the marketing ecosystem.
Mark Ash discusses why email is the key to a data-driven marketing strategy that is revolutionising performance marketing.
The term digital is increasingly over-used, yet also increasingly misunderstood. In an effort to give a better understanding of basic terms, this introduction is an overview of the digital marketing landscape. It provides guidance to build a digital marketing roadmap, defines the digital marketing channels, provides key metrics and tips to become a successful digital marketer.
There is a sweet spot between using automated tools and developing strong personalized relationships with consumers, and that spot rests within localization. At BIA/ Kelsey "Local Interactive media," Where2GetIt CEO Manish Patel discussed hybrid automation and how enterprise brands can effectively use it to market and monetize at scale.
Embracing the Marketing Revolution: Amdocs's Demand Generation JourneyMarketo
To drive success with your global demand generation efforts, you need to partner with a marketing platform that is nimble and scalable. Check out this presentation to learn the key components of Amdocs's demand generation strategy and why they chose Marketo to partner with them on the journey to drive audience engagement.
Learn how to measure the digital success of your marketing campaigns. Women's Marketing, Inc. is the leading media strategy and activation agency for brands targeting women consumers.
Real-Time Location-Based Marketing Strategies for the HolidaysBrandify
Brandify's CEO Manish Patel and immr's Dr. Phil Hendrix team up with Street Fight to discuss the removal of frictions on the path to purchase and real-time connections with local customers this holiday season.
Are you a new business that’s about to take the digital leap or are you just generally interested in the world of digital marketing? If so, it’s crucial that you understand what each type is! This slideshow shows you the 11 types of digital marketing and how they can be used within a broader digital marketing strategy.
Optimizing for conversions means your ads are more likely to be shown to people likely to convert. Learn what advertiser controls and how choosing the right goals influence who sees your ads.
Learn here how to use Instagram to engage with Interiors designers and Architects. This presentation highlights how Instagram is the most important platform for experiential marketing (Visual marketing).
This presentation has been developed keeping in mind how to use for home decor industry.
If data is the new media, as some say, then lets see how some publishers are learning to monetize it as creatively as they have their editorial. Several publishers present and then compare different ways of leveraging their unique relationships with audience. From lead gen to ad targeting, audience intelligence to connecting the dots from ad impression to sales lifts, publishers share their new adventures in productizing data.
How Email is Revolutionising Performance Marketing - Mark Ash, TeradataPerformanceIN
Email has long been accepted as one of the most powerful and cost effective digital channels available. However, the emergence of disruptive technologies and programmatic buying as well as the increased drive towards an omni-channel marketing strategy has massively enhanced the role that email plays in the marketing ecosystem.
Mark Ash discusses why email is the key to a data-driven marketing strategy that is revolutionising performance marketing.
SAAL A - 09:00 - The Intersection of Search and Social with Karl Knights, Ken...PerformanceIN
How consumers research and buy online is now incredibly complex, especially when it comes to the interactions between paid search and social advertising.
While it may not be easy, bridging the gap between the two channels can benefit both marketers and consumers, delivering highly targeted ads and messages to drive engagement, sales and ROI.
Regardless of whether marketers coordinate their search and social activity, consumers will be affected by the two channels in some way. Join Kenshoo's director for global strategic accounts, Karl Knights, in a session which asks if marketers could be working against themselves with mixed messaging.
How to Kick-Start an Existing Affiliate Programme - Anna Checa, Affiliate Mar...PerformanceIN
Rewards in the affiliate channel are vast and growing, but companies will struggle to thrive in this particular area of marketing without putting in the necessary commitment.
Much like a classic car, maintenance and constant improvement are key to success in the rapidly changing world of affiliate, where stragglers will only find themselves wishing they’d kept apace with the rest of their pack.
Thankfully it is never too late to aim for better things. Anna’s presentation on revitalising an existing affiliate programme will detail how brands can overcome challenges in areas such as trust and profitability as they look to create a strategy for going forward.
Cultivate - Day 1 - 16:00 - "Busting Performance Myths Through Customer Insight"PerformanceIN
Do you really understand the value of different performance channels and business models in driving ROI?
A more detailed examination of the customer journey has enabled brands and marketers to bypass the guesswork on their way to establishing the true role of results-focused channels like affiliate - an achievement that can pay dividends in terms of driving sales.
With stats to hand, Tradedoubler CEO Matthias Stadelmeyer and the group's VP of product management, Jeff Johnston, will go about busting some of the myths which have haunted performance for years, explaining how this insight can be used to supercharge a campaign.
Create - Day 1 - 17:00 - "Affiliates Are the Lifeblood of the Industry - Why ...PerformanceIN
With the 2015 IAB Online Performance Marketing study reporting an increase in reliance on reward-based activity, a decline in the share of revenue from content affiliates and no increase in the number of active affiliates, it seems the UK has a number of publisher-related challenges at its doorstep.
Networks and agencies are talking big about the growth and reach of the long tail but stats are questioning not only the validity of these claims but also whether the long tail of publishers will ever succeed.
In what is expected to be a controversial yet thought-provoking session, Helen Southgate will give insight into clients that have managed to succeed and grow through the long tail whilst exploring a range of relevant strategies, tools, payment and recruitment techniques to help attendees do the same.
With an eye on the future, Helen will also aim to provide an honest assessment of whether affiliate marketing can evolve and progress on its way to building a future in the long tail.
Do Algorithms Dream of Electric People? Daryll ScottPerformanceIN
The next wave of marketers were born into technology. They can roll-out practical, optimised campaigns whilst Snapchatting and catching Pokémon.
But how many of the creative, emotionally engaging, tried-and-tested ‘Mad Men’ principles of interruption marketing are they aware of? Do they know how to play with language and use psychological nudges to provoke action?
This talk provides practical takeaways for marketers interested in Neuromarketing, ensuring the next generation never loses sight of the fact that at the ‘customer end’ of all this fantastic technology, is a human being.
Segmenting Users with Content and Behavioural Sequencing - Andy Miller, Blueg...PerformanceIN
No consumer is identical in the way they interact with a website, but some share traits that are perfect for behavioural sequencing where you can analyse and segment users depending on how they use your site.
This introductory-level talk will help you understand the influence content has on your site ranking and how users exposed to the content compare to those that have not come into contact with it.
You will learn how to use Google Analytics to pull behavioural sequencing data from your site to better influence the user journey.
A key trend for many delegates is on international expansion, but where do you begin?
Planning a roll-out strategy for your country expansion, timelining and prioritising country launches and understanding the part channels like search play are crucial to success.
Designed with retailers, publishers and agencies in mind, questions from the floor on all aspects of expanding internationally will be welcomed, plus you’ll hear the big mistakes and lessons learnt from our topic-qualified panelists.
Create - Day 1 - 11:55 - "The Big Search Opportunity You Don’t Even Realise Y...PerformanceIN
Search and social are making a rapid shift towards using personalised data and structured mark-up to serve content, leaving the world of third-party, organic results behind.
As a consequence, some brands are lagging behind and failing to leverage the whole new world of traffic-earning opportunities that exist.
Pete's presentation runs through the latest structured data trends, with lessons on using mark-up, plug-ins and code to increase earnt traffic and click-through rates from from search and social - two of the fastest-growing marketing channels around.
Capture - Day 1 - KEYNOTE - "The Rise of the Humans: How to Outsmart the Digi...PerformanceIN
The rapid growth of connected devices has brought huge advantages for people across the globe. However, it seems the same technology has also disconnected us from reality.
We are drowning in a digital deluge where information and devices vie for our attention to the point where they are beginning to remove us from the real world. Business leaders, meanwhile, worry about missing the next big tech trend and fail to realise the true potential of the data in front of them.
On hand to shed light on life in a connected world, Dave Coplin, Microsoft’s chief envisioning officer, will explore how the rapidly rising volume of information is affecting all aspects of our lives as individuals, as consumers and customers, as workers, and in business.
In a must-see for all PMI: London attendees, Dave will look at the problems we face at present, the mistakes and assumptions we make and how we should be using technology to reimagine how we live, work and do business.
Capture - Day 1 - 12:30 "What is the Future of Programmatic?" with Ve Interac...PerformanceIN
What’s the future of programmatic? Welcome to an interactive session with a twist, as four leading experts in video, private marketplaces, data and mobile argue that their specialism is the answer to exactly that.
Expect thoughts and theories to be supported by case studies and in-depth research as the individuals look to get their voices heard in a ‘balloon debate’ format - a first for the PMI conference.
After each speaker has had their say, the audience will get the chance to test the panel on their ideas before collectively voting on which trend deserves the mantle of ‘future of programmatic’.
Hosted by Bill Swanson, VP, EMEA, PubMatic
How Performance Marketing is Reinvigorating Publishing - Bosko Todorovic, tr...PerformanceIN
As traditional publishers search for ways to offset ailing newsstand revenue, they are looking more thoroughly at online channels. Performance marketing has emerged as a real contender for publishing houses.
While the Daily Mail has been the most renowned title to start using performance marketing recently, Bosko will tell you about some of the other magazines that he and tracdelight have been working with, such as ELLE, Stylebook, INSTYLE, Glamour, Menshealth and COVER.
He will then be joined at the lectern by a representative from Axel Springer, who will share performance marketing experiences of their own.
Getting Social Publishers to Work for You_Chris Brown & Laura MiddletonPerformanceIN
Extending a publisher base is a key component in any successful affiliate programme, but the big questions after two decades of performance marketing centre around where the new publisher types are and how we work with them. Outside of retargeting and tech partners, another emerging affiliate is the social publisher.
A session hosted by Chris Brown of Clockwork Affiliates will delve into how social publishers work via the affiliate channel, the ways in which their traffic is generated, along with practical ideas and examples of how to build this method of promotion into your channel and brand strategy.
Chris will be joined by Laura Middleton of social publisher The Office Rocks - on hand to answer queries about working with people like herself - as the pair unveil the power of reaching audiences on platforms like Facebook, while providing another way for affiliates themselves to diversify their businesses.
Driving traffic is easy, but turning those clicks into valuable leads is an art and a science.
Take to Jon Ostler's Dome session to see how landing page CRO (conversion rate optimisation) can turbocharge your lead generation campaign through simple tweaks that will instantly boost your performance.
Ostler's session will also go into ways of eliminating fraudulent leads, insight on different types of traffic and the technologies that can do some of the hard work for you.
Performance Marketing in a New World of Legislation and Consumer Power_Helen ...PerformanceIN
Over the past 20 years we’ve enjoyed a relatively easy ride in performance marketing, but there is an impending black cloud in the distance.
Ad blocking is currently used by 22% of Britain's connected population, new rules for data protection look set to radically change how businesses handle consumer information, while questions are being asked around disclosure of commercial relationships, with some of the 'next wave' of affiliates - bloggers and content sites - in the line of fire.
Best practice is entering a new phase of importance within the performance space and affilinet's Helen Southgate will be highlighting the most important actions for advertisers and publishers.
Her solo presentation will lay out the key points to bear in mind ahead of what promises to be an interesting next five years.
Using Influencers to Supercharge your Business_Ambrose CookePerformanceIN
Influencer marketing has often been seen as a tool used solely for brand advertising, but it can, in the right hands and with the right approach, drive highly measurable results.
Tim Armoo of influencer marketing network Fanbytes will be taking PMI's audience on a journey through how big companies including GoPro and Disney are using the likes of Ronaldinho in a direct-response manner, similar to aspects of lead generation and biddable media.
The session will also impart wisdom on incentivising this emerging publisher segment without resorting to cash rewards, along with tips for crafting a successful influencer marketing effort.
Event: SEJ Summit London Hosted By Searchmetrics
For years, marketers have relied on the power of intent-based Paid Search Marketing due to its huge market growth and its ROI transparency. Today, Social and Display can now utilize those same performance levers for the powerful opportunity to market across all 3 platforms. In this session, Jon will give insight on how to bring Search, Social and Display to the table and make the 3 channels track and perform as one.
WSI Social Media Marketing - Learn How To Use Social Media Marketing to Grow ...Towsley Associates
http://www.WSIQualitySolutions.com WSI Quality Solutions explains how the largest social media marketing campaign in the world won with Social Media Marketing. This presentation is a breakdown of how small business can use WSI Social Media Marketing to gain exposure, generate leads, and drive sales. Learn Social Media Marketing for Small Business from this presentation. Visit www.WSIQualitySolutions.com
2019 SITEC E-Commerce Course 301 CN: Internet Marketing Digital Marketing by ...sitecmy
SITEC E-Commerce Course: Internet Marketing
Course Series: Getting Started 301
Internet marketing is the marketing of digital products, especially through online networks to promote products or services. These include mobile phones, display ads, and any digital media.
Online marketing has changed the way companies and brands use technology to market. As the growing number of platforms gradually integrate into everyday life and marketing programs, people tend to use more electronic devices than to visit physical stores, and online marketing has become commonplace and effective.
Company : Stelix Media
Guest Speaker : Stephy Yoong
The Future Of Digital Marketing: Brand CommunitiesDigital Vidya
Care about learning 'The Future Of Digital Marketing: Brand Communities'. You will find this deck presented by Abhishek Rai, Founder, Shak Co. during Digital Marketing Webinar for Digital Vidya. Interested in attending similar Webinar Live? Register Now at http://www.digitalvidya.com/webinars/
Phil Penton – Social Media for DealershipsSean Bradley
When looking to buy a new or used car, more and more people are going online first, rather than immediately to the dealership. More importantly, car buyers are logging onto Facebook, Twitter, and Google+ to discuss and ask for advice from friends and family on a potential car purchase. After the entire process is over, they are logging back on to Facebook and Twitter to discuss their experience at your dealership. Phil Penton will be discussing the importance of Automotive Social media and why it is essential for your dealership to establish a strong online social media presence.
How Big Brands Can Make Localized Advertising Work for ThemMomentFeed
In the mobile era consumers are demanding authentic and locally relevant content from big brands. Sixty-seven percent of smartphone users want ads customized to their city/zip code and 61% want ads customized to their immediate surroundings.
The problem marketers of big brands have is how to do this type of localized marketing at scale. If you have hundreds or even thousands of locations it doesn’t seem accessible to customize each one of your ads to tailor to that audience. In this webinar we’ll discuss the value of localized marketing and how “not-so-local” brands can be doing this in a scalable way. Watch on demand: http://info.momentfeed.com/CampaignsWebinar.html
How to Optimise the Efficiency of Your Digital CommunicationLa French Tech
Discover 6 easy tips that will help you to get the maximum out of your digital communication. Optimize your paid media and owned media approach of the Internet in order to generate online visibility and improve your digital ROI.
This presentation goes over the basics on PPC, a SERP (Search Engine Results Page), explores what is PPC Good for, touches on Adwords Extensions, Local, the Future of search, and ends with a few unique PPC Executions.
Paid Social Advertising: Now, Next and What Works BestR2integrated
This year r2i was proud to co-host a presentation with Adobe at the Seattle Interactive Conference (SIC). R2i's Page Sands and Monica Lay, Senior Product Marketing Manager at Adobe, led a discussion on paid social advertising.
Presentation: Paid Social Advertising: Now, Next and What Works Best
With the drop-off in organic social engagement between brands and customers, the value of paid advertising has come full circle and is a critical component of a scalable social marketing strategy to reach targeted audiences and make an impact. This session reviews the current landscape of paid social media on the leading social channels, why brands need paid media to reach a target audience and how they can use specific targeting, budgeting and forecasting tools to optimize social media campaigns.
- How to leverage the right mix of paid social channels based on audience and objectives
- How to navigate the various targeting options on the leading social platforms
- How to engage audiences using different content-types
- How to use the right metrics to know if your campaigns are working
- How to optimize campaign performance to get real business results
Similar to Five Performance Marketing Trends to Watch - Jon Myers, Marin Software (20)
This interactive session: "You are the creative agency”, will see TRIBE Founder Jules Lund turn the audience into a creative agency. In his inimitable and entertaining style, Jules will delve into a vision where consumers will be able to supply the creative for multi-channel brand campaigns by simply pulling their devices from their pockets – and with the help of our audience, he will show how this can happen.
He will also reveal why this is set to transform the advertising industry in less than a decade, partly driven by the ascension of millennials to the c-suite.
*****
As presented at the Influencer Marketing Show: https://performancein.live/influencer-marketing-show/
How to Drive Sales Through Influencer MarketingPerformanceIN
Influencer marketing has already proven itself as a successful channel for brand awareness and brands are clamouring to access influencers' trusted, authentic audiences. But for most brands the ultimate goal is to drive sales. Whether you're looking to work with Instagrammers and vloggers to amplify an existing e-commerce campaign or seeking features to support key points in your sales calendar, Mumsnet's Head of Influencer Marketing will be sharing their tried and tested formula to ensure ROI and successfully drive sales via influencer marketing.
*****
As presented at the Influencer Marketing Show: https://performancein.live/influencer-marketing-show/
How to Achieve Great Campaign Results by Correctly Leveraging Programmatic Te...PerformanceIN
James Diba, Client Partner of The Programmatic Advisory will discuss some of the techniques brands and buyers can use to drive high-performing campaigns with programmatic technologies. He'll delve into how to leverage DMPs, DSPs and dynamic creative successfully to generate better returns on investment.
*****
As presented at PI LIVE 2018 - Europe's premier Performance Marketing Conference - https://performancein.live
Get Rid of Short-Term Thinking, Leverage Influencers, And Position Your Brand...PerformanceIN
Influencer Marketing is a strategy of principles rather than tactics, and when properly employed yields incredible ROI. These principles are simple yet critical for long-term success:
1: Weave influencer marketing into your overall brand strategy 2: Determine your metrics and mark your milestones 3: Know who you are leveraging and what you can expect 4: Relationships are Aladdin's Lamp 5: Strive for a solid value exchange.
*****
As presented at the Influencer Marketing Show: https://performancein.live/influencer-marketing-show/
Executing a Data-Driven Approach to Influencer MarketingPerformanceIN
Like every other marketing channel, Influencer Marketing strategy should be driven by data and ROI metrics, however, we find that this is often not the case. As the influencer marketing space has matured, data has become available to marketers and there are tools and expertise available to develop data-driven strategies and insights both before engaging an influencer and to measure the success of campaigns.
Danielle will lay out the benefits of a data-driven approach to influencer marketing, provide a framework for structuring a campaign and selecting the right influencers based on their audience and provide tips on optimizing campaigns.
*****
As presented at the Influencer Marketing Show: https://performancein.live/influencer-marketing-show/
Brand Accountability: Tapping into the Conscious ConsumerPerformanceIN
Brand accountability, diversity, social awareness and responsibility are no longer trends, they are minimum requirements for brands. According to a report by Fuse, 85% of Gen Z believe companies have an obligation to help solve social problems. So, how do you show audiences you’re a brand with a conscience? We’ll take a look at recent influencer campaigns by La Mer and River Island to learn how they’ve tapped into hyper-engaged audiences from a variety of backgrounds, ethnicities, and values, whilst inviting the consumer to be part of the movement.
*****
As presented at the Influencer Marketing Show: https://performancein.live/influencer-marketing-show/
Adidas' Blueprint for the Future of Affiliate MarketingPerformanceIN
Adidas will host a joint session with Partnerize in which they will take the audience through their affiliate strategy, focusing on why and how they decided to incorporate offline vouchers and offers into their traditional affiliate programme. The session will also look at how adidas have created their blueprint to help shape and create a competitive advantage via an innovative and holistic approach to affiliate marketing and partnerships.
*****
As presented at PI LIVE 2018 - Europe's premier Performance Marketing Conference - https://performancein.live
Influencer marketing is here to stay, entire industries are getting transformed and companies are built from scratch on social media alone. However, as companies invest more they expect more, including assurances that impressions and engagements are real. The follower count is frequently used to calculate rewards, but this is a crude metric to assess the output of an Instagram influencer campaign. Solberg Audunsson, CEO of Takumi, breaks down what is behind the follower count, how to think about and tackle fraud and what tools are available to advertisers today to reduce waste at various points in the pipeline.
****
As presented at the Influencer Marketing Show: https://performancein.live/influencer-marketing-show/
Solving the $500 Million Influencer Fraud ProblemPerformanceIN
The rush to cash in on the promise of influencer marketing created a mounting problem of fraudulent activities and fake followers by so-called influencers. It now needs the industry's full focus to be solved. InfluencerDB CEO Robert Levenhagen speaks about how we got to this challenging situation and how the industry - and especially brands - can address the issue when working with influencers.
***
As presented at the Influencer Marketing Show: https://performancein.live/influencer-marketing-show/
****
Scale, Adapt and Scale Again - Growth Hacking Your Performance CampaignPerformanceIN
Want to get fast results? To be fair, the answer is easy - create fast processes. With high-tempo inputs, you get high-tempo results. However, putting this into practice is harder.
Growth hacking isn’t just about doing things faster; it’s about determining success as fast as possible to enable decisions to scale up, or cut down - then move on.
Discover how MVF manages high-performance teams that need to scale, adapt, then scale again and learn the three core principles Pieter has used to build a performance marketing culture.
Influencer Marketing Without the Proper Checks & Transparency will Not Work.PerformanceIN
Hear from Alex Frolov the CEO of HypeAuditor as he takes you all on a journey of how AI can be used to audit Instagram influencers.
For influencer marketing to work it has to be transparent, authentic and compliant. Join this session to learn from examples how HypeAuditor audits Instagram influencers in a quick, easy & efficient way.
*****
As presented at the Influencer Marketing Show: https://performancein.live/influencer-marketing-show/
How to Build an Organic Influencer Marketing ProgrammePerformanceIN
Influencer Marketing is most often talked about in the context of paying influencers to promote a brand or product, usually on Instagram. But influencers come in a variety of shapes and sizes and brands can work with influencers in wide variety of ways beyond paid promotion. In his talk, Alistair will be foucsing on how to build an organic influencer programme from objective-setting, through to influencer identification, outreach and evaluation and how to employ elements of content marketing and employee advocacy in your strategy
*****
As presented at the Influencer Marketing Show: https://performancein.live/influencer-marketing-show/
How to Build a World-Class High-Performance CulturePerformanceIN
Robert Glazer’s company, Acceleration Partners, has won numerous awards for their workplace culture and employee happiness, most recently #4 on Glassdoor’s Employees’ Choice Awards. Glazer attributes this success to the introduction of Company Core Values and a rigorous hiring process. Once employees are hired, care is taken to nurture staff both professionally and personally, while continuously evaluating their fit as the company grows. This 360⁰ approach has led employees to proclaim “I don’t know why I’d ever leave.” Glazer will share the evolution of these practices and his nontraditional approaches such as the Capacity/Experience Paradox, Mindful Transitions, and the Work-Life Paradigm.
As presented at PI LIVE 2018 - Europe's premier Performance Marketing Conference - https://performancein.live
CRO is Dead: Mapping the future with Customer Journey OptimisationPerformanceIN
The bell tolls for Conversion Rate Optimisation.
As acquisition becomes more expensive, consumers become more demanding and competition becomes even more aggressive, the time when simple optimisations for a conversion rate would be enough is long gone. Today's retailers are setting their sights on something broader: the mindset that maps and evaluates the whole customer journey, adapting it continuously in order to enhance the customer experience and deliver on multiple goals, from lead generation to customer lifetime value.
That methodology is called Customer Journey Optimisation, and in this swift 30 minutes you'll learn:
How focusing on ‘CRO as usual’ could be harming you
What Customer Journey Optimisation is
How to apply Customer Journey Optimisation to your e-commerce activity
Whether you’re a publisher or advertiser, the right context makes all the difference to how users interact with your messages.
Discover the effect context has on our brain, consumer behaviour and conversion rates. We’ll present fresh evidence from the fields of neuroscience, behavioural psychology and linguistics.
Learn how you can create environments to enable context to work in your favour, and increase engagement.
As presented at PI LIVE 2018 - Europe's premier Performance Marketing Conference - https://performancein.live
14 Landing Page Tips to Action Today to Make More MoneyPerformanceIN
The Landing Page Guys run through unique conversion tips that you can implement to increase success on your conversion funnels. They will breakdown the most crucial elements of a landing page and most importantly show you some actionable takeaways to improve your conversions. Having built over 3000+ landing pages they know what converts and will be sharing their inside secrets and tips with you live on stage.
As presented at PI LIVE 2018 - Europe's premier Performance Marketing Conference - https://performancein.live
Brands with Pride - Influencer MarketingPerformanceIN
Pulsar will show which brands are sharing their love this year. A data visualisation of brands launching #PRIDE products this summer, with Glossybox and boohoo. Find out how to launch your campaign with social influence.
As presented at the Influencer Marketing Show: https://performancein.live/influencer-marketing-show/
AI - It's Not All Hype - Google ShoppingPerformanceIN
The AI frenzy has wormed it’s way to the core of digital advertising. A recent report crowned ‘artificial intelligence’ as the most over-hyped term in marketing.
Join Fred as he explores the hype around AI, discussing real-world uses for both AI and Automation, with examples direct from award-winning Google Shopping. Finally, he will speculate as to what the future may hold.
These slides are taken from the Performance Marketing Awards webinar held on 07.12.16, covering key dates and deadlines, entry tips, common mistakes to avoid, the new categories are explained in more detail as well as changes to entry processes for awards such as Industry Choice of Partner.
More Addictive than Crack - What Drug Peddling can Teach you about Lead Gen_O...PerformanceIN
Buyers and sellers; customers and users? Pure product diluted by being cut too many times, kingpins making serious money, foot soldiers getting by... Lead generation is a serious business, while the similarities with some of the dealings on shows like 'The Wire' are uncanny.
Beyond the numbers there are people - contacts to be made - but only if you can find them.
As managing director of RS Data Tech, Owen Roberts has learned that to play ball in the lead generation space, you need to be quick with numbers and well-versed in the art of the acronym. This session will cover the metrics that make the difference between winning and losing at lead generation, and the value of analytics in gaining trust.
Owen will cover off where the power lies, the key players and how you become part of their circle.
This presentation, created by Syed Faiz ul Hassan, explores the profound influence of media on public perception and behavior. It delves into the evolution of media from oral traditions to modern digital and social media platforms. Key topics include the role of media in information propagation, socialization, crisis awareness, globalization, and education. The presentation also examines media influence through agenda setting, propaganda, and manipulative techniques used by advertisers and marketers. Furthermore, it highlights the impact of surveillance enabled by media technologies on personal behavior and preferences. Through this comprehensive overview, the presentation aims to shed light on how media shapes collective consciousness and public opinion.
Mastering the Concepts Tested in the Databricks Certified Data Engineer Assoc...SkillCertProExams
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Collapsing Narratives: Exploring Non-Linearity • a micro report by Rosie WellsRosie Wells
Insight: In a landscape where traditional narrative structures are giving way to fragmented and non-linear forms of storytelling, there lies immense potential for creativity and exploration.
'Collapsing Narratives: Exploring Non-Linearity' is a micro report from Rosie Wells.
Rosie Wells is an Arts & Cultural Strategist uniquely positioned at the intersection of grassroots and mainstream storytelling.
Their work is focused on developing meaningful and lasting connections that can drive social change.
Please download this presentation to enjoy the hyperlinks!
14. Audience activation in RLSA: “Credit Card”
Audience Search Ad Copy Bid
• High HHI
• Affluent Cluster
• Senior Mgmt
Existing Customer
Top Rewards
Card Perks
Low Rate
Double Miles
No Messing
Negative bid boost: - 100%
• Student
• Frequent Traveler
15. Adjust bids based on audience data
12% uplift in generic query CTRs for Motor Insurance vs. standard campaigns
7% reduction in CPCs across Motor Insurance vs. standard campaigns
14% uplift in margin across the Insurance vertical
22. The buyer’s journey is highly fragmented
47% of revenue comes from purchases made in more than one day (Google)
65% of revenue comes from purchases made in more than one step (Google)
Search engines and social networks are the top two sources used to research and
inspire purchase decisions (eMarketer)
Sources: Brand Perfect, “Adventures in Retail”, November 9 2012 and
http://www.thinkwithgoogle.com/tools/customer-journey-to-online-purchase.html
23. Search and social have become our go-to channels
Rapid and Continuous Growth
Consumer Usage is Omnipresent
Marketers Are Embracing
23
50% of Total
Media Budgets
50% of Marketers
Will Increase
6 Billion Google
Searches / Day
1 Billion Daily
Facebook Users
Google / Facebook
= #1 / #2 for ROI
75% See as Critical
for Cross-Channel
Sources: RBC Capital Markets and Advertising Age, “Facebook, Inc.” September 12, 2013, and
http://news.magnaglobal.com/ipgmediabrands/press-releases/magna-global-advertising-forecast-2014-ipg-mediabrands.htm
24. Looking at search and social separately doesn’t tell the full story
Social is more likely to “assist” sales made in other channels
For every Social click resulting in a purchase, there are two clicks assisting another
converting channel
Source: Google http://www.thinkwithgoogle.com/tools/customer-journey-to-online-purchase.html
25. Social advertising drives better search performance
Consumers Are 2.8x More Likely to Search for Your Brand
If they’ve been exposed your Social ad
Brands Experience a 11% Lift in Brand Searches
If they’re also running FB ads
Brands Experience a 50% Increase in Search CTR
When their target audience is also exposed to Social ad
44% of Marketers Have Seen Search Performance Improve
Following launch of a Social campaign
25
26. Customers who touch both channels are more valuable
Google / Bing Click
+ Facebook Click
Search Touches + Social Touches = Better Performance
• 2X higher conversion rate, 2X higher revenue / click than Search only
• 4.5X higher conversion rate, 4X higher revenue / click than Social only
Focus on Acquiring Customers Across Channels
• Focusing on a single channel ignores the customers’ path to conversion
• Focusing on a single channel limits the potential results you can achieve
Facebook Click
Only
Google /Bing
Click Only
3.56% CR
$3.16 RPC
1.88% CR
$1.56 RPC
.76% CR
$.77 RPC
Source: Marin Software’s Combining the Power of Search and
Social for Exponential ROI report
27. Is search and social campaign integration worth it?
Search Revenue per Click is Higher When Managed with Social
o + 36% higher than Search campaigns managed independently
Search Revenue per Conversion is Higher When Managed with Social
o + 68% higher than Search campaigns managed independently
Source: Marin Software’s Combining the Power of Search and Social for Exponential ROI report
35. You need to gain transparency & control from programmatic display
Transparent bid
calculations
Second-party
data visibility
Full view of
media costs
36. Performance Marketing in the Future:
What other media could become
programmatic?
October, 2014
@JonDMyers
Bid Boosts for customers in-flight, remove customers
Relevant Landing Page for Searchers put them in the process
Search Remarketing
Performance-driven audience activation across search, social and display
Audience Connect empowers advertisers not only to gain valuable insight by audience by also provides a variety of activation channels. Advertisers can see which audiences are performing best then build comparable look-alike audiences to acquire new potential customers across display and social networks. Tight integration with Google RLSA enable advertisers to separate return visitors into different segments and apply different bidding or creative.
Search Remarketing
Performance-driven audience activation across search, social and display
Audience Connect empowers advertisers not only to gain valuable insight by audience by also provides a variety of activation channels. Advertisers can see which audiences are performing best then build comparable look-alike audiences to acquire new potential customers across display and social networks. Tight integration with Google RLSA enable advertisers to separate return visitors into different segments and apply different bidding or creative.
Buyer Journey fragmentation
So how can we explain some of these numbers, and the differences in how the two channels behavior?
Well its easy when you take a step back and consider how a buyer makes a purchase decision today.
As buyers, when we set out to make a purchase, we often use 2, 3 maybe even 10 different sources of information over the course of 20-30 days that span across different channels.
In fact occurring to Google, more than 65% of revenue comes from purchases that involve multiple touchpoints and 47% of revenue comes from purchases that span across several days.
Still, according to eMarketer through all of these different touchpoints along what has become a highly fragmented buyer journey, Search and Social remain the top two most important channels for influencing buying decisions.
http://www.exacttarget.com/blog/20-stats-about-how-social-media-influences-purchasing-decisions/
http://www.marketingcharts.com/wp/direct/global-marketers-still-rate-seo-email-marketing-as-tops-for-roi-28385/attachment/econsultancyadestra-channel-roi-ratings-apr2013/
http://totalaccess.emarketer.com/Chart.aspx?R=130718&dsNav=Ntk:P_Title|research+and+sources|1|,Ro:5,N:405&Adv=1&SearchTitle=1&All=research+sources
Its no wonder why, according to emarketer Google and FB are considered the #1 and #2 channels by digital marketers. http://totalaccess.emarketer.com/Chart.aspx?R=145069&dsNav=Ntk:basic|roi|1|,Ro:15,N:500-781&kwredirect=n%2cn%2cn%2cn%2cn%2cn
65% of revenue comes from purchase made in more than one step *
Purchases involving 6+ steps have a 30% higher AoV than purchases with one step *
Search and Social have become our go to channels
First lets take a moment to reflect on why these two channels have become so important to us
By a show of hands, how many people are managing at least one of these channels today? Keep your hands raised if you’re managing both
Well there is a reason why so many of you raised your hands, and why Search and Social have really become our “go to channels” as digital marketers over the past several years.
Fastest growing channels in the digital marketing space with Social at 25% YoY and Search at 16% YoY
Size of the audience – Literally access to billions of potential customers across the globe
Engagement of the audience – Almost 6 billion searches happen in Google every day and 1 billion people use FB once / day. And check newsfeed an average of 14x / day. Also highest CTRs
Measurable – very easy to understand and track the performance of your investments.
When you consider these things, its easy to see why digital marketers consider Google and Facebook the #1 and #2 most important channels for driving ROI and why almost 50% of marketers plan to increase their budgets for these channels this year.
Google Picture
Still despite tall their similarities and parallels, ample evidence supports that Search and Social behave quite differently when we consider how they are used as channels the customer’s buying journey
Google has a great fee resource which I’ve provided a link to below that shows that Social is far more likely to assist other than channels in the conversion path rather than to be the last channel in the path to conversion.
In fact, for every Social click occurs that directly contributes to a conversion, there are two more clicks that occur that contribute to another channel.
So if you’re managing Social media through a vacuum in isolation, you’re likely undervaluing it as a channel and overvaluing other channels. Furthermore, if you look at the performance of these two channels in isolation, you’re really not seeing the big picture of your performance.
We have already seen numerous 3rd party studies that demonstrate the synergies between the two channels when they are run in an integrated manner, particularly how Social advertising is helping to drive incremental lift for Paid Search.
Marketers are more likely to receive brand searches, a better CTR and a better overall performance when they’re running social advertising.
So we really start to see here the ways here your social advertising efforts in particular is assist Search, and help its performance in addition to driving stellar performance on its own.
And not only do we see evidence that the channels can assist each other in driving incremental lift in interest and engagement with your brand, but when we look at this from a customer perspective, we find that those who engage with a brand both through Social and Search are more valuable to you than if they had just engaged with you through one single channel.
Marin recently conducted a study across more than 200 of our Search and Social advertisers and found that audiences who touch both a brand’s Search and Social ads have + 89% higher conversion rate, 367% higher revenue / click than if they had only touched the brand’s Search ad
103% higher conversion rate, 313% higher revenue / click than if they had only touched a brand’s Social ad
So in other words, when a customer touches both your Search and Social ads, they are 1.) more likely to buy, and when they do buy they buy more
And why might this be – Think about your own experience during a purchase decision. Aren’t you more likely to buy and more confident in your buying decision when you’ve gathered information from multiple sources? – Both from recommendations from those you trust and also from your own research?
So if we know that Social and Search help each other to drive incremental performance, and we know that a customer who touches both channels is incrementally more valuable, the question becomes, how can we are marketers target these customers across both channels and measure the performance of these channels in an integrated way?
Is it worth it?
So you may be saying, well managing the two channels together makes sense theoretically, but will it actually improve my performance?
In our study we found that there was a massive difference in Search campaign performance for advertisers who manage their campaigns alongside Search.
Search campaigns that are managed with Social have a 36% higher Rev / click and a 68% higher Rev / conversion than Search campaigns managed independently.
Who these people are is fuzzy “It’s our challenge as performance marketers to learn and understand our customers”.
We have the tools to do this better than ever before!
This is incredible and it’s happening now.
3 Things
Knowing Optimization”s” is plural, not one size fits all.
Right time, place, price.
Complexity is worth it
But silos remain
But silos remain
One of the trends that we’re seeing in the marketplace and increasing in importance with our client base is this movement around transparency. The question though has been what exactly does transparency mean?
We’ve seen it go a couple different ways:
- One is ownership of data. Ask to see ALL your data and determine how much control you have – all the way down to creative level performance, Individual conversion level insight, Revenue and cost performance, Domain-level reporting and control. You may not necessarily be managing the campaigns or viewing reporting on a day-to-day basis, but with retargeting where daily and even intraday insight can make or break the performance of a campaign, the option to have that data be accessible to you is
If leaning on a managed service:
Inquire on how are they bidding for media and optimizing campaigns? Is your retargeting partners incentives aligned with the marketer’s incentives. For example, CPC/CPA pricing is common for some managed service providers, but the issue with that is all the display and social inventory is bought on a CPM basis, so there’s an opportunity for arbitrage. And the problem there isn’t about the margins they can make on the arbitrage, but the potential openness to gaming, so for example, running ads on lower quality inventory, or the incentive to turn a blind eye to click fraud.
----- Meeting Notes (8/19/14 17:11) -----
See all your data (screenshot)
How are they bidding? (screenshot)
Below:
Understand cross-channel performance
CPM/CPC performance