Digital marketing landscape is witnessing tremendous changes that are must to follow for benefit of business.

1. Digital Marketing
Trends

2. Landscape of digital marketing
encompassing social media, SEO,
content marketing etc. is going
through dramatic change. The
present high tech era is witnessing
evolution of several digital
marketing strategies and trends that
are must for businesses so as to get
benefit in their efforts. This
presentation will bring the chief
digital marketing trends that are
must for businesses.

3. SEO A/B Split Testing
It helps to identify traffic
boosting variables so that
you can follow a targeted
approach to enhance traffic
and clicks.

4. Artificial Intelligence
This is the leading commercial
opportunity for industries, companies
over the coming decades and will bring
14% rise in global GDP from now to
2030. The areas where it is implemented
at present are:
•E-commerce transactions
•Basic communication
•Email personalization
•Content creation
•Product recommendations

5. Chatbots
This technology is based on AI and
chat in real time using instant
messaging with visitors of your site.
•By 2020, 85% of customer service
will be powers by chatbots
•Businesses will be able to save
more than $8 billion /annum by
2022 with chatbots
•They offer inquiries with instant
responses, 24-hour service and
answer the simple questions as well
•By 2020, demand of chatbots will
be there in 80% of businesses

6. Video Marketing
Some facts to show why digital
marketing strategy needs videos are:
•It has improved conversion rate of
72% businesses
•Website visits increase by 65% after
watching relevant video
•Videos increase confidence of 52%
of customers in decisions of online
purchase
•Videos serve as most preferable
ways for customers to learn about
new products

7. Influencer Marketing
It focuses on driving
message of your brand
using key leaders to target
market. These influencers
use to have enormous
following and therefore
serve really helpful in
spreading your business
word via social channels.

8. Digital Marketing Future
Technology is bringing transformation in digital marketing
future and no doubt is there in this fact. Interaction of brands
with audience and analysis of customer data are smartly
transformed by immersive technologies, AI automation, big
data and other such smart tech. It also help in offering
personalized experience to customers.