27 Instagram Marketing Tips for Business

27 Instagram Marketing
Tips for Business
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special
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to
Gripel
Team

27 Instagram Marketing Tips for Business
1.
Build a killer
Instagram profile
2.
Keep up with the
different types of
content
3.
Create mind-blowing
videos
4.
Take advantage of
Instagram Stories
5.
Use raw photos
6.
Nail Instagram
contests
7.
Share customer
testimonials
8.
Use the right
hashtags
9.
Collaborate with
influencers
10.
Post creative teaser
campaigns
11.
Partner with other
brands
12.
Cross promote
Instagram posts
13.
Include a clear call-
to-action
14.
Give GIFs a chance
15.
Post user-generated
content
16.
Offer discount codes
and coupons
17.
Build strong
relationships with
customers
18.
Develop smart
Instagram ads
19.
Add Locations to
Your Posts
20.
Take full advantage of
free Instagram tools
21.
Don’t abuse the
Direct Message
feature
22.
Monitor the right
metrics
23.
Post on Instagram at
the right time
24.
Find the frequency of
your posts
25.
Use Instagram filters
and third-party apps
26.
Use a Content
Calendar
27.
Schedule posts
With
special
thanks
to
Gripel
Team

Build a killer Instagram profile
• If you want to use Instagram as a marketing tool, you need to create a
great presence on Instagram; this is especially important for small
brands. You need to give a clear idea of who you or your brand is to
new followers.
• A good bio is your elevator pitch. Try to include the essentials about
you and what you do. Use target keywords and action verbs to help
people find you. The SE Ranking keyword research tool can help you
find the top-performing keywords and phrases.
1
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• For example, Nathan Chan, the founder of Foundr Magazine, focused
on the topic of success, brand and posting informative content for
young start-up founders and business owners on a regular basis.
• In your bio, include the link into of a landing page that will help
increase conversions, promote your e-commerce site, etc. If you want
to add any hashtags “#” or profile usernames “@” to your bio, they
will become clickable. For example, you can use a personal profile to
promote your business profile on Instagram, or just let others know
where you work by sharing your company’s username.
1
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• Make it simple for new visitors to capture your contact information or
find your location. Add key contact details to your Instagram bio such
email, address, phone number, etc. Include the best collections of
your Instagram Stories Highlights.
• This is a great way to tell much more about your brand with new
followers than you could do in your Instagram bio. For example, Firas
Kittaneh uses Instagram Stories Highlights to share his daily activities,
workout routines, and his best travel trips. They help you showcase
the best content you want users to see immediately on your page.
1
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• The profile picture matters a lot. It’s the first thing new visitors will
see before reading your bio or checking out your posts. The profile
picture helps define you as a person and your reputation, and evokes
emotion. Having the right profile picture that is in-focus and of high
quality is a must.
1
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• Good content is the key to your Instagram marketing success. Keep an
eye on engagement-based content instead of promotional.
Experiment with different types of content.
• You can use a mixture of videos, photos and text, a Carousel feature,
a before-and-after sequence in one slideshow post or showcase your
most popular products in different pictures. I really love the idea of
“Spot the Difference” posts. It is a unique and fun way to focus on
your brand without sounding self-promotional and can help to
improve your engagement.
Keep up with the different types of content
2
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• Here is a good example from Paula Norris that demonstrates a “spot
the difference” post. She shows how decreasing or increasing the
portion of your food can influence your overall calorie intake.
• Using different content types will maximize your organic reach and
stimulate more engagement with your brand on Instagram.
Keep up with the different types of content
2
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• As we know, Instagram is a great visual medium, but sharing a video
can attract 3 times more inbound links than written posts.
• You can’t miss the chance to generate traffic, increase the number of
followers and grow your Instagram presence. Moreover, Instagram
has super-easy video editing features to create fun and shareable
videos.
Create mind-blowing videos
3
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• You can create different types of videos. Share a pack of images
together with a short video, add how-to videos where you can answer
a question or just teach how to do something, make funny videos or
just create videos around key events and holidays.
• Here is a good example from Amerisleep that shows an exclusive
Variable Pressure Foaming manufacturing process that produces zero
emissions.
Create mind-blowing videos
3
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• Instagram Stories are a great tool to tell your story and spark interest
in your brand. The advantage is to tell more than you can do through
written posts.
• It looks like a first-class ticket that sits at the top of the feed, so
followers can easily notice them. Update your stories once per day if
you want to keep your followers engaged with your brand.
• Users are increasingly watching Instagram Stories. Instagram Stories
offer a wide range of great features like polls, interactive live
broadcasts, etc.
Take advantage of Instagram Stories
4
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• You can run ad campaigns, teach how to use your product, give
discounts and special offers, create contests and giveaways, highlight
new and featured products. That doesn’t take much time and
preparation to record your story.
• You can use a mixture of photos and videos, give a link to certain blog
posts, websites or profiles. Just make sure that the URL is short so
followers can remember it and visit later on. Make sure that stories
are temporary and disappear after 24 hours.
Take advantage of Instagram Stories
4
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• Instagram was initially built for artists and photographers to share
their unique photos. If you want to increase your reach, use raw
photos without overlays and Photoshop. As you know, now Facebook
owns Instagram and uses special algorithms to review your content.
• If it looks like spam, your reach will be low. To increase your
engagement, you can add relevant hashtags and appealing titles to
help new visitors find your content.
Use raw photos
5
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• You can periodically post your product images where you can
mention the price, some key points, and provide the link so people
can purchase the product. It can be a good idea to show your product
images in action, e.g. you can show how someone is using your
product and how he or she is doing that.
• This helps your customers visualize using the product which can help
influence a buying decision. The following example demonstrates the
product from Nike in an interactive and interesting format without
sounding too promotional.
Use raw photos
5
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• Whether you want to sell more products, increase engagement, or
gain new followers, running different contests or giveaways is a
simple way to have it all. People love different contests, and they
work well on Instagram.
• You can run photo contests, “like” contests, comment contests,
sweepstakes and giveaways. To incentivize engagement with your
brand, you need to create a unique hashtag contest. It is a great way
to get user-generated content and connect your contest to trending
topics.
Nail Instagram contests
6
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• For example, Starbucks launched a contest that encouraged
customers to create Starbucks cup art, take a photo of it and share it
through social media using the unique hashtag #WhiteCupContest.
• The results were fantastic; the contest sparked a lot of buzz around
Starbucks, generated a ton of blog posts and 3,500 submissions on
Instagram alone, and received positive reaction by coffee drinkers.
The winner received a Starbucks gift card worth $300.
Nail Instagram contests
6
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• It’s one thing when you recommend your products to your followers
because they are awesome - and it’s totally another thing when your
customers recommend your products. Just collect as many
testimonials, reviews, stories, videos as you can about your products,
and post them on Instagram.
• Customer testimonials show off how others benefited from your
products, and serve as a powerful tool to establish your brand
authenticity and make potential customers take action.
Share customer testimonials
7
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• As you know, hashtags play an important role in your Instagram
success. To reach the target market and increase engagement on your
posts, you need to use the right hashtags.
• There are a few types of hashtags you need to use for your brand:
local-related hashtags (#losangeles #brentwood #moscow) and
brand-related hashtags.
Use the right hashtags
8
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• The use of brand hashtags helps you to effectively promote your
brand on Instagram. They should be simple, unique and eye-catching.
• For example, Citywide Law Group uses the hashtag #citywide in
practically every post on Instagram. Brand-name hashtags help
customers easily find your brand, gain recognition and build rapport
for the brand and its users.
8
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• If you find it difficult, you can check out local hashtags from other
local businesses on Instagram, and your competitors with their brand-
related hashtags.
• To make your content more popular, you can use content hashtags.
They always look simple and help people find your content. Using the
right hashtags will help you to make a lasting impression on a wide
Instagram audience.
8
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• Influencer marketing on Instagram still earns the most engagement
for businesses. Before collaborating with influencers, decide how you
want to expose your brand (a product review, a giveaway, a special
event or give some tips) and reach new followers.
• Choose influencers whose values are similar to yours and that have a
good connection with their followers. Note that you also need to have
a certain budget for this, or offer the influencer the ability to try your
products for free in case you cannot afford to pay for a sponsored
post that highlights your brand and directs followers to your site.
Collaborate with influencers
9
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• For example, BECCA Cosmetics worked with Chrissy Teigen to develop
a new beauty highlighter palette. The video received 5 million views,
over 140,000 likes and a lot of comments.
• This collaboration not only helped increase the relationship between
the influencer and the brand, but it gained a lot of social media
engagement.
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• The most important part of such a collaboration is to estimate the ROI
from a campaign. The practice shows that the ROI is very much
determined by the brand’s intention.
• Many marketers are so focused on creating great content that they
overlook what matters most - understanding the purpose of the
collaboration, the objectives, and how to measure the ROI.
9
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• Building hype before launching your product can stimulate curiosity
within your target audience and make your Instagram marketing
campaign more effective. Offer exclusive content to your loyal
followers. Post teaser photos, product teaser videos or use Instagram
Stories to push your teasers.
• Reward your followers and let them know the launch date of your
new products, events or services. Take a look at this teaser video
below. It was posted before the launch of Coldplay’s CD. This kind of
preview makes your followers feel inspired and stay tuned to find out
more.
Post creative teaser campaigns
10
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• The number of collaborations between brands are growing every day.
Partnering with other brands can help you reach your target
audience, get more followers and build strong relationships with
other brands.
• Just find relevant businesses in your industry and create joint
marketing campaigns. You can run a contest, giveaway, or create a
promotional offer together to generate sales from your partnership.
Partner with other brands
11
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• Cross promotion is one of the most effective ways to increase your
following. Promote your Instagram posts on other social media
networks (Facebook, Twitter, LinkedIn, etc.), and invite your fans to
follow you on Instagram.
• You can use different ways to cross-promote. For example, you can
post your video content on Facebook or LinkedIn and drive more
traffic to the intended network, share your Instagram contests on
relevant social networks
Cross promote Instagram posts
12
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• Adding calls-to-action (CTA) to your post makes your followers take a
specific action (contact you, lead to your site or buy a product). It is
essential to keep them short, actionable and clear. If you want to
increase the number of sales and generate more traffic, get your
followers to visit your website.
• Always follow up on your promises and CTAs. For example, Zaful
created a sense of urgency by using the attention-grabbing CTA like
“Only 72 hours” in order to make their followers buy right away.
Adding urgency to your CTAs makes consumers feel a fear of missing
out.
Include a clear call-to-action
13
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• People tend to watch videos to the end that are 15 seconds or less. In
this case, GIFs are more attractive than images, and they are shared
more than JPEG or PNG formats.
• So, creating and posting eye-catching GIFs becomes mandatory.
Instagram offers a great library of GIF stickers. Adding GIFs on
Instagram Stories will help you mark key elements in your story and
attract your followers’ attention.
Give GIFs a chance
14
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• Reposting user-generated content periodically is a great way to build
your Instagram presence. It looks real and genuine. That rewards and
recognizes your fans, and you may see big results in engagement and
follower growth.
• Unfortunately, it is not so simple to repost users’ content. You should
use third-party apps to do this. For example, every day Airbnb shares
user-generated posts on Instagram.
Post user-generated content
15
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• The team features the stories of their guests and those that provide
local experiences or that share photos of any sort of Airbnb
properties. Before sharing great photos and videos, they always ask
for permission to share users’ content.
Post user-generated content
15
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• If you want to increase sales on Instagram, your followers should
engage with your content and become active users instead of passive
strollers. People love to buy something at a discounted rate.
• Give them a coupon code or any discount by including your product
photo and text to explain more about what's happening. Holidays and
special occasions can be a great opportunity to promote your
offerings and prevent your products from cheapening in the eyes of
your target customers. Just ask users to follow your Instagram
account, and give them 10% off.
Offer discount codes and coupons
16
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• For business owners who want to scale follower growth, it is
important to build a strong Instagram community. If a user finds some
time to read and comment on your post, take a few minutes to
respond and thank them.
• Try to spend at least one hour on commenting, liking and following
people. Ask questions or offer advice to your followers that will add a
simple personal touch. If you actively engage with your audience, you
can reach out to influencers and ask them to mention you. Making
lunch meetings with influencers can also help you get more exposure.
Introducing your Instagram profile through a friend will meet less
resistance and result in getting new followers.
Build strong relationships with customers
17
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• Beyond all doubt, social media advertising is important. Instagram has
over a billion users, which gives a good reason to consider advertising
on it. You can promote your ads to anyone with your target audience.
• People who don’t follow you can see your ads and probably find
interest in your message. Try to post product photos with calls-to-
action in the caption. To increase your sales, you can add limited-time
offers or discounts to your ads. Compared to other social channels, it
doesn’t cost a lot to advertise on Instagram. Make use of this paid
advertisement option, and get more potential customers.
Develop smart Instagram ads
18
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• Putting the location tagging has a lot of benefits you should definitely
try out. First of all, it helps improve your SEO and geo-targeting. In
other words, people can view more relevant posts from a particular
location.
• Secondly, you can increase engagement on your posts which will
result in getting more followers. Finally, it lets your friends and family
know your location. Once you add a geo-tag to your photos or videos,
you can always edit your posts on Instagram.
Add Locations to Your Posts
19
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• Those who use business profiles can easily access analytics and the
connect option. You can easily connect your profile to your Facebook
account, and better understand how users engage with your content,
which posts get more exposure and earn responses.
• It’s imperative that you focus on this information to improve your
engagement.
Take full advantage of free Instagram tools
20
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• Use the Direct Message (DM) feature effectively without being “spam
my”. Once people learn about this feature, don’t instantly start
sending direct messages like “Hi, you have a great profile! Would you
love to buy something?” Surely, it will make you get blocked.
• If you want to use the DM strategy, create some value in your DMs
and send it out to people that really want your product or service.
When you build a great connection, say thank you in your message
and ask to tag them in your thank you post. Stay real, sincere and
grateful. Create more customer value.
Don’t abuse the Direct Message feature
21
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• If you want to get online activity success on Instagram, you should
track the right metrics (follower growth, likes, comments, top posts,
the number of clicks to your URL, posts, etc.).
• Based on your measurable results, you can figure out what works best
for you and what doesn’t work so well, and have more clarity about
what you should improve. It is also a good idea to monitor your
competitors and adopt new methods.
Monitor the right metrics
22
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• Each business has a different audience. Therefore, the activity of your
audience can be different on Instagram.
• Analyse your posts and choose the best time of day when your
audience is most active. Keep in mind the target audience’s location
and don’t stick to the posting schedule rules from other bloggers.
Post on Instagram at the right time
23
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• Unfortunately, I won’t give you a magic posting formula here. To find
your ideal posting frequency, you should test and check out your
business’ goals and how much time you want to dedicate to your
Instagram marketing efforts.
• So, find your ideal post frequency, and don’t overwhelm your
audience with too much information.
Find the frequency of your posts
24
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• Instagram offers a wide range of different filter options to make your
images and videos compelling. The WebDam social media report
revealed that 60% of the top brands use the same filters every time
they post on Instagram.
• Maybe, some filters can be a catch for your business. To make your
Instagram posts truly sing, you can use multiple third-party apps that
help you edit your photos and create collages by mixing your photos
(PicStitch), make appealing captions for your posts (Captiona), and
shoot time-lapse videos (Hyperlapse).
Use Instagram filters and third-party apps
25
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• A content calendar is a great way to organise your Instagram posts
and manage your overall content strategy. The calendar helps you
track performance and plan for future posts.
• Define a timeline of activities you want to post on Instagram, and
improve efficiency.
Use a Content Calendar
26
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• If you don’t want to spend chunks of time publishing your posts every
day, you should certainly use scheduling tools which can help you
schedule and preview Instagram posts in advance. They are really big
time savers for bloggers.
• Such preparation will give you the possibility to focus on other
important tasks.
Schedule posts
27
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Special thanks
With Special Thanks to Gripel Team

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27 Instagram Marketing Tips for Business

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