Marketing plan for spark foundation

1. MARKETING PLAN FOR
SPARK FOUNDATION
BY INSTAGRAM ADS
Arti Sharma
GRIPJAN2021
TASK : 1

2. MAKING A INSTAGRAM PROFILE
Firstly, we have to create a profile on instagram to reach to the
potential clients. For that, setup an instagram business account to
give people more information about what you offer. With an
Instagram business profile, you can see real-time metrics on how
your stories and promoted posts perform, get insights into how
followers are interacting with your content and unlock features only
available to businesses that make it easier to get noticed and drive
sales.

3. INSTAGRAM POSTS
Secondly, we have to create some exciting and eye-catching posts
that will explain the content/service we offer in minimum words and
attract people as well in a effective way. As instagram is highly visual
platform posts are the important thing to be made, because not only
your instagram content need to be relevant and interesting to your
target audience as it also needs to look good.
And be regular in posting content so that audience is engaged with
your brand/ page.

4. THERE ARE SOME WAYS BY WHICH WE CAN REACH OUT TO
OUR INTERESTED CLIENTS USING INSTAGRAM POSTS.
There are some ways by which we can reach out to our interested
clients using instagram posts.
1. Use related Captions – Captions should be written with the post so
that it describes the post contents and it helps the users to
understand easily about the posts what it is about.
2. Use Hashtags – Hashtags are used for ranking of the posts
according to the hashtags. For an instance every hashtag has an
individual ranking of posts (Top/Recent posts).
3. Use Alt Text – Alt Text or Alternate Text is a short description of
the post. It describes the posts in a single line.

5. INSTAGRAM STORIES
Thirdly, the reason to use instagram stories is because mind-blowing
post aren’t the only means of increasing engagement with your
followers. Instagram stories allows you to continue using frequent
posting as an engagement strategy, instead of only “wow” posting , to
stay top of mind for your audience.
It’s important to diversify your content to keep the attention of your
target audience and cater to their preferences.
It only takes a few taps to post pictures and videos to your instagram
story, saving your time with social media marketing. Also, with less
concern about perfecting your posts and more freedom to
experiment, you can take a break from the more detailed and planned
content you publish.

6. INSTAGRAM ADS
One of the greatest benefits of advertisement on instagram is
that it allows you to target your audience more precisely.
Another great reason to start using instagram advertising is
to boost the overall brand awareness among a wider
audience. With so many active users on the platform, more
people will become aware of your brand.
Instagram is always changing as a platform, and instagram
advertising always adding new features.
With things like story features, IGTV, insights, enhanced
targeting and more, there are always new features to help
your brand. Other platforms don’t offer as many features and
might not be as easy to use, so you can stay ahead of the
curve.

7. THANK YOU