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Storytelling Techniques: The Art of Storytelling in a Digital Age

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How to tell a story and how to write a story for business with data. Filled with great quotes, storytelling tips, and tricks.

Published in: Business

Storytelling Techniques: The Art of Storytelling in a Digital Age

  1. 1. perry@nativecommerce.com 512-971-5049 (text first) “The Hollywood 
 STORY FORMULA! 
 SELLS Products
 BRANDS and YOU! that
  2. 2. HOW TO CREATE GRIPPING STORIES THAT PEOPLE JUST CAN’T GET enough of perry@nativecommerce.com 512-971-5049 (text first)
  3. 3. Digital Marketer
 Co-Founder Native Commerce
 Co-Founder Digital Retailers
 Association
 Co-Founder • Copywriter • Investor • Advisor • Story Teller • Singer • Fisherman • Foodie • B0urbon Lover
  4. 4. perry@nativecommerce.com 512-971-5049 (text first) “Those who tell the stories rule the world”
  5. 5. sir John Montagu 1748
  6. 6. Broca's & Wernicke's 
 area RECALL &
 Inclusion how our brain processes stories Insula Area & frontal cortex
  7. 7. perry@nativecommerce.com 512-971-5049 (text first) “WHERE WERE YOU”
  8. 8. perry@nativecommerce.com 512-971-5049 (text first) “WHERE WERE YOU ON JUNE 17TH 2001”
  9. 9. perry@nativecommerce.com 512-971-5049 (text first) “65% of All conversations are stories & gossip”
  10. 10. perry@nativecommerce.com 512-971-5049 (text first) “so what is drama?”
  11. 11. perry@nativecommerce.com 512-971-5049 (text first) “Nothing is interesting other than trouble”
  12. 12. perry@nativecommerce.com 512-971-5049 (text first) “SET THE SCENE”
  13. 13. perry@nativecommerce.com 512-971-5049 (text first) “WHAT SETS THE SCENE?” • Color • Season • Time • Texture • Geography • Mood • Loud/Quite • Light / Dark • Hot / Cold • Awkward • Pressure • Mindset
  14. 14. Start inciting incident obstacle villan climax (OBSTICAL OVERCOME) tension rises establish routine worse impossible minor victory worse sidekick relief lesson learned better than BEFORE villan looses get the girl love interest THE STORY FORMULA
  15. 15. perry@nativecommerce.com 512-971-5049 (text first)
  16. 16. Start inciting incident obstacle villan climax (OBSTICLE OVERCOME) tension rises establish routine worse impossible minor victory worse sidekick relief lesson learned better than normal villan looses get the girl love interest THE STORY FORMULA
  17. 17. perry@nativecommerce.com 512-971-5049 (text first)
  18. 18. Start inciting incident obstacle villan climax (OBSTICLE OVERCOME) tension rises establish routine worse impossible minor victory worse sidekick relief lesson learned better than normal villan looses get the girl love interest THE STORY FORMULA
  19. 19. Start inciting incident obstacle villan climax (OBSTICLE OVERCOME) tension rises establish routine worse impossible minor victory worse sidekick relief lesson learned better than normal villan looses get the girl love interest THE STORY FORMULA
  20. 20. perry@nativecommerce.com 512-971-5049 (text first) “Nothing is interesting other than trouble”
  21. 21. perry@nativecommerce.com 512-971-5049 (text first) “now I can tell a story, so what?”
  22. 22. perry@nativecommerce.com 512-971-5049 (text first) “how to uses your new powers” • develop deeper relationships fast • raise money for your projects • bring life to your company • humanize your products & services • write sales letters & video scripts • make sales in person
  23. 23. perry@nativecommerce.com 512-971-5049 (text first) “My Gift from ELLEN!”
  24. 24. perry@nativecommerce.com 512-971-5049 (text first) “homework!”
  25. 25. perry@nativecommerce.com 512-971-5049 (text first) “watch 10 movies with the screenplay on your lap!” scriptologist.com
  26. 26. text me your name and email for my slides perry@nativecommerce.com 512-971-5049 (text first)
  27. 27. TOO MUCH? HAVE IT ALL… DONE FOR YOU! GO BY OUR BOOTH NOW AND CONTACT US perry@nativecommerce.com 512-971-5049 (text first)

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