Slow Death of the Google Gamers

•

1 like•235 views

SEO and the rapid changes being made keep the gamers at bay. This means that organic natural content that is relevant to your business becomes critical to your strategy.

Technology Design

The Slow Death of the
"Google Gamer"
&
5 Stead Fast Strategies to Improve
Your Search Rankings

by: Teresa Spangler, CEO
Plazabridge Group

Run away from gaming and toward
…..strong marketing strategy!

Quotes From SEO Experts

“I quit!”

“We can’t keep up!”

“My global network of midnight SEO buddies are just Google
fatigued.... many are moving on!”

“Google SERP Dumps 5.5% of Organic First Page Listings,
how do I keep up with all these changes??

“GAMERS gamed SEO and now Google is gaming us!”

“Google algorithm updates affect 87
percent of marketers’ plans”
... According to a study from Econsultancy

Google announced a radical shift in personalization- (how do you feel about
this?)
65% say: “It’s a BAD thing if a search engine collected information about
your searches and then used it to rank your future search results,
because it may limit the information you get online and what search
results you see”...
Large % stated: I WILL NOT BE OKAY with a search engine keeping track
of your searches and using that information to personalize your future
search results because you feel it is an invasion of privacy
I’m NOT OKAY with targeted advertising because I don’t like having my
online behavior tracked and analyzed..........Princeton Survey Research
Associates International, survey of 2,253 adults, age 18 and older
Major shifts in Panda- Shallow content beware!
Penguin- Over-optimization ...penalization!
The rise of the mobile internet is still keeping search marketers up at night,
with 88% describing it as “significant or highly significant” up from 79% in
2011
No More Backlink Games-much more difficult to get relevant and quality
backlinks

SOLID FOUNDATION IS KEY!

KNOW YOUR MARKET

MARKETING STRATEGY

SITE STRUCTURE
SEO

1 - Get Real!

• Be authentic
• Sharable Content
• Think like your customers
• Build for Search Engines (and don’t
forget Humans are still involved!)

1 - Get Real cont.
Content is Key!
a.Textual content
b. Images/picture
c. Videos
d. User ratings and reviews
e. Widgets and calculators
f. User generated content
g. Press releases/news
h. Location on a map (Google+ Local)

2. Think Global -ACT LOCAL!

• Know your market(s)

• Know the customers in your markets

• Claim your market (Geo-targeted keywords for those
markets)

• Register your company/site/address in your key markets

• Socialize in your markets

• Establish relationships with local online vertical markets

• If you do not someone else will!!!

3. Get Connected!

• Say yes to social ... make it real and
relevant
• Link! GOOD QUALITY Links

4. Do your homework!

• Keyword Research
• Keyword Research
• Keyword Research
• Key-Phrasing Research

5. Partner Wisely!

• Educate yourself on the questions to
ask
• Ask your questions multiple times!
• Expensive is not the answer.....Spend
wisely to build: authentic, relevant, real,
connecting strategies

Bonus Tips
• Website structure is very important - do
not spend money optimizing a site that
is poorly structured!
• Analyze constantly
• Consistency and Be Dynamic - 2
Keywords for success!

THANK YOU!
Contact info
Teresa@plazabridgegroup.com

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Slow Death of the Google Gamers

1. Revenue Growth Consulting

2. The Slow Death of the "Google Gamer" & 5 Stead Fast Strategies to Improve Your Search Rankings by: Teresa Spangler, CEO Plazabridge Group

3. Run away from gaming and toward …..strong marketing strategy!

4. Quotes From SEO Experts “I quit!” “We can’t keep up!” “My global network of midnight SEO buddies are just Google fatigued.... many are moving on!” “Google SERP Dumps 5.5% of Organic First Page Listings, how do I keep up with all these changes?? “GAMERS gamed SEO and now Google is gaming us!”

5. “Google algorithm updates affect 87 percent of marketers’ plans” ... According to a study from Econsultancy Google announced a radical shift in personalization- (how do you feel about this?) 65% say: “It’s a BAD thing if a search engine collected information about your searches and then used it to rank your future search results, because it may limit the information you get online and what search results you see”... Large % stated: I WILL NOT BE OKAY with a search engine keeping track of your searches and using that information to personalize your future search results because you feel it is an invasion of privacy I’m NOT OKAY with targeted advertising because I don’t like having my online behavior tracked and analyzed..........Princeton Survey Research Associates International, survey of 2,253 adults, age 18 and older Major shifts in Panda- Shallow content beware! Penguin- Over-optimization ...penalization! The rise of the mobile internet is still keeping search marketers up at night, with 88% describing it as “significant or highly significant” up from 79% in 2011 No More Backlink Games-much more difficult to get relevant and quality backlinks

6. SOLID FOUNDATION IS KEY! KNOW YOUR MARKET MARKETING STRATEGY SITE STRUCTURE SEO

8. 5 Tips

9. 1 - Get Real! • Be authentic • Sharable Content • Think like your customers • Build for Search Engines (and don’t forget Humans are still involved!)

10. 1 - Get Real cont. Content is Key! a.Textual content b. Images/picture c. Videos d. User ratings and reviews e. Widgets and calculators f. User generated content g. Press releases/news h. Location on a map (Google+ Local)

11. 2. Think Global -ACT LOCAL! • Know your market(s) • Know the customers in your markets • Claim your market (Geo-targeted keywords for those markets) • Register your company/site/address in your key markets • Socialize in your markets • Establish relationships with local online vertical markets • If you do not someone else will!!!

12. 3. Get Connected! • Say yes to social ... make it real and relevant • Link! GOOD QUALITY Links

13. 4. Do your homework! • Keyword Research • Keyword Research • Keyword Research • Key-Phrasing Research

14. 5. Partner Wisely! • Educate yourself on the questions to ask • Ask your questions multiple times! • Expensive is not the answer.....Spend wisely to build: authentic, relevant, real, connecting strategies

15. Bonus Tips • Website structure is very important - do not spend money optimizing a site that is poorly structured! • Analyze constantly • Consistency and Be Dynamic - 2 Keywords for success!

16. A Pretty Complete Picture!

17. THANK YOU! Contact info Teresa@plazabridgegroup.com

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