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DIGITAL MARKETING STRATEGY

                  Prejlin Naidoo/Capgemini Consulting/2009
SAME RULES NEW TOOLS
Content




                          Convergence                                  Conversation




                      ...
CONTENT
CONTENT
CONTENT
CONTENT
CONVERSATION
CONVERSATION
R u doing the same for your
                                               iPhone customers?




R u dealing with this    ...
a.becoming increasingly
                           expensive
                         b. becoming increasingly
           ...
CUSTOMISATION
CUSTOMISATION
COLLABORATION
COLLABORATION
Dell IdeaStorm Video
IT IS THE CONTEXT SURROUNDING
          THE PRODUCT THAT IS IMPORTANT,
          AND IT’S IN THESE SITUATIONS




CONTEXT
...
CONVERGENCE
CONVERGENCE
Twitter,
                                                                  Blackberry/mobile
                             ...
10 Steps to developing your
own digital marketing strategy
1. It all begins with the customer, listen!
2. But don’t forget...
JUST DO IT
                   Prejlin Naidoo
             prejlin@gmaill.com
         www.twitter.com/prejlin
        www....
Digital  Marketing  Strategy  Master Class    Prejlin  Naidoo
Digital  Marketing  Strategy  Master Class    Prejlin  Naidoo
Digital  Marketing  Strategy  Master Class    Prejlin  Naidoo
Digital  Marketing  Strategy  Master Class    Prejlin  Naidoo
Digital  Marketing  Strategy  Master Class    Prejlin  Naidoo
Digital  Marketing  Strategy  Master Class    Prejlin  Naidoo
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Digital Marketing Strategy Master Class Prejlin Naidoo

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Digital Marketing Strategy Master Class Prejlin Naidoo

  1. 1. DIGITAL MARKETING STRATEGY Prejlin Naidoo/Capgemini Consulting/2009
  2. 2. SAME RULES NEW TOOLS
  3. 3. Content Convergence Conversation Context Convenience 7 C’s Collaboration Customisation The 7 C’s of Digital Marketing
  4. 4. CONTENT CONTENT
  5. 5. CONTENT CONTENT
  6. 6. CONVERSATION CONVERSATION
  7. 7. R u doing the same for your iPhone customers? R u dealing with this R u sending out your product revenue Corporate Sales Team threat? R u replying to this person with the to win this answer? customer back?
  8. 8. a.becoming increasingly expensive b. becoming increasingly difficult to hold CONVENIENCE CONVENIENCE …SO THE TRICK IS TO DELIVER VALUE THROUGH MARKETING BY MAKING PEOPLE’S LIVES EASIER
  9. 9. CUSTOMISATION CUSTOMISATION
  10. 10. COLLABORATION COLLABORATION
  11. 11. Dell IdeaStorm Video
  12. 12. IT IS THE CONTEXT SURROUNDING THE PRODUCT THAT IS IMPORTANT, AND IT’S IN THESE SITUATIONS CONTEXT CONTEXT THAT COMPANIES ARE REAL EXPERTS AT ADDING GREAT VALUE
  13. 13. CONVERGENCE CONVERGENCE
  14. 14. Twitter, Blackberry/mobile compatible site New media & Widgets Online Search & Display Ads Hub Email Marketing Social Media Linkedin, Facebook, Ning, You Tube, Slideshare
  15. 15. 10 Steps to developing your own digital marketing strategy 1. It all begins with the customer, listen! 2. But don’t forget about your objectives 3. Make sure you know what you’re already doing 4. Play to your strengths and manage your weaknesses 5. Find out what your competition is doing 6. Craft a strategy based on your strengths 7. Implement at the speed of light 8. Measure everything in real time 9. Continuously review, adjust and improve the customer experience
  16. 16. JUST DO IT Prejlin Naidoo prejlin@gmaill.com www.twitter.com/prejlin www.blogger.com/prejlin www.facebook.com/prejlin

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