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Digital Marketing Strategy presentation for the KitKat brand

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Knowcrunch
Knowcrunch

Knowcrunch graduates of the Masterclass in Digital & Social Media in Thessaloniki (Sept '22), worked for three months and presented a complete digital & social media marketing strategy for the KitKat brand.

Education
1 of 20
KitKat DIGITAL & SOCIAL MEDIA MARKETING STRATEGY
A Digital Agency, hungry for CREATION! Specialized in the Food Industry We will make your digital content SUPER TASTY!
MEET THE TEAM! ΕΛΕΝΗ ΒΑΚΟΥΛΗ ΔΗΜΗΤΡΗΣ ΒΛΑΧΟΣ ΠΑΝΑΓΙΩΤΑ ΚΟΥΔΟΥΝΗ Project Manager Social Media Specialist Email & Mobile Marketing ΒΑΝΑ ΠΕΤΡΟΥΛΑΚΗ ΚΑΤΕΡΙΝΑ ΣΤΕΦΟΥ ΧΡΙΣΤΙΝΑ ΤΟΠΟΥΖΗ Ads Specialist Monitoring & Reporting Content Production
• Online Research 2. Creative Concept 3. Digital Marketing Strategy 5. Total Budget ΠΕΡΙΕΧΟΜΕΝΑ 4. Timeline
• Research
• Ενεργοί λογαριασμοί σε Facebook & Instagram με σπάνιες δημοσιεύσεις (1-2 posts/μήνα). • 100% προϊοντικό περιεχόμενο, κυρίως με videos. • Στοχεύει νεανικό κοινό. • Informal και χιουμοριστικό tone of voice. • Συχνοί διαγωνισμοί με Influencers. • Κύριος στόχος Awareness & Traffic. Έρευνα Ανταγωνισμού
2. Creative Concept
Η γιαγιά Όταν η γλώσσα του χωριού οδηγεί αναπόφευκτα σε... Γιατί η KitKat δεν είναι σοκολάτα. Είναι συναίσθημα!
Facebook, Instagram | Posts & Stories Κάνε tag έναν φίλο που δεν μπορεί να σταματήσει με μία μόνο μπουκιά! #kitkat #can_not_stop #tag_a_friend • Images • Graphics • Videos • Infographics 2-3 posts/εβδομάδα 5 stories/εβδομάδα
Καμπάνια Αγίου Βαλεντίνου Καμπάνια Προκριματικά Euro 2024 Με KitKat ποτέ δεν χάνεις! #kitpankitkat #kitkatgreece #euro24 Καμπάνια Back to Uni SOCIAL MEDIA MARKETING
E-mail Marketing 1 Newsletter/μήνα
Παιδί μου με τόσο διάβασμα θα ρέψεις! Φάε Κάτι ! Επειδή εμείς νοιαζόμαστε όσο και η γιαγιά σου για την υγεία σου... Βγάλε τη μύτη από τα βιβλία και τσέκαρε την πιο εύκολη και γρήγορη συνταγή για τούρτα που μπορείς να φτιάξεις. ΒΡΕΣ ΤΗ ΣΥΝΤΑΓΗ ΕΔΩ Viber Campaigns 4 καμπάνιες/έτος
3. Digital Marketing Strategy
Google Display Meta Ads Pinterest Ads YouTube Ads DIGITAL ADS MATERIAL Pinterest Ads Tik Tok Ads
Φεβρουάριος Αγίου Βαλεντίνου Μάρτιος Euro 2024 Σεπτέμβριος Εξεταστική Δεκέμβριος Χριστούγεννα 4. Timeline Creative Concept Καθόλη τη διάρκεια του έτους
5. Total Budget
Digital Advertising Media Plan Target Audience: 45.000 users
Media Spending 72.7% Production Costs 16.2% Management Fees 11.1% BUDGET SUMMARY Media Spending: 200.000 € Management Fees: 30.000 € Production Costs: 45.000 € Media Spending 200.000 € Managemen t Fees 30.000 € Production Costs 45.000 € Total Cost 275.000 €
Digital Marketing Strategy presentation for the KitKat brand
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