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A Complete Digital Marketing Strategy presentation for the KETHEA organization

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Knowcrunch
Knowcrunch

Knowcrunch graduates of the Masterclass in Digital & Social Media in Thessaloniki (Jan '23), worked for three months and presented a complete digital & social media marketing strategy for the KETHEA organization.

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Agency: The Elements Digital & Social Media Marketing Strategy
Άντρες | Ελλάδα | 18-34 Buyer Personas 1 έτος (Ιαν ‘24- Δεκ ‘24) Schedule Awareness Marketing Objective Brief Media Spending Budget 100.000€
Online Competitor Research Ενεργή παρουσία στα social media με ακατέργαστο υλικό. Creative Concept: #Γίνε_Ο_Ήρωας_σου! Σημαντική παρουσία στο TikTok με την συμμετοχή διάσημων. 2,9k 3,6k 1,9k | 13,3K
BHMA KAN E ENA ΜΠΡΟΣΤ
Κύριος στόχος να εμπνεύσει το target audience μας, ώστε να αναλάβει δράση, καθώς και να τους επηρεάσει θετικά. Θα αποτελέσει τον κύριο άξονα γύρω από τον οποίο θα διαμορφωθεί όλη η στρατηγική μας στα κανάλια επικοινωνίας. Creative Concept | Κάνε Ένα Βήμα Μπροστά
CONTEN T
Inspiration al Quotes Φράσεις που έχουν ως στόχο να ενδυναμώσουν την πίστη για αλλαγή και βελτίωση.
Creative Video Tutorials Βίντεο σχετικά με τις δημιουργικές δραστηριότητες όσων βρίσκονται σ' ένα πρόγραμμα απεξάρτησης.
Αληθινές Ιστορίες Video Σειρά επεισοδίων που προβάλλουν βιώματα ανθρώπων που κατάφεραν να απεξαρτηθούν.
Self Care Routine Info Carousel Πληροφορίες σχετικά με ένα υγιεινό τρόπο ζωής μετά την εξάρτηση.
Podcast Επεισόδια με την αυτοβιογραφία ενός αθλητή, εστιάζοντας στο success story του.
Q&A Σειρά stories που τίθεται μια ερώτηση με συγκεκριμένη θεματική. Οι απαντήσεις θα δίνονται από ψυχολόγους.
Τα νέα του ΚΕΘΕΑ Ενημέρωση για τις δράσεις του οργανισμού.
NATIVE POSTS
Meta & Twitter
Tik-Tok & Reels
NATIVE ADS
Native Ads
Paid Premium Ένα άρθρο κάθε μήνα βασισμένο στα Creative Tutorial Videos μας.
ΙΑΝΟΥΑΡΙΟΣ AWARENESS CAMPAIGN Dimitris Skarmoutsos | Video για Παγκόσμια Ημέρα Ναρκωτικών ΙΟΥΝΙΟΣ INFLUENCER CAMPAIGN Moctails Creative Activity | Άρθρο για Lifo.gr και Neolaia.gr ΜΑΙΟΣ PAID PREMIUM CAMPAIGN Thodoris Atheridis | Video για Χριστούγεννα και Αλκοόλ ΔΕΚΕΜΒΡΙΟΣ INFLUNCER CAMPAIGN Timeline Self Care Routine | Ads στο ξεκίνημα της χρονιάς για υιοθέτηση καλύτερου τρόπου ζωής
Budge t Media Spending 100k Production Cost 34k Management Cost 14,8k Total 148,8k Estimated Impressions 83.698.539 Estimated Video Views 1.100.000
Media Channels Ad Objecti ve Start Date End Date Unit Unit Cost Spending MetaAwareness 1/1/2024 31/12/2024 C.P.M. 0,37 € 22.000 € YouTubeAwareness 1/1/2024 31/12/2024 C.P.V. 0,02 € 20.000 € DisplayAwareness 1/1/2024 31/12/2024 C.P.M. 0,45 € 15.000 € TikTokAwareness 1/1/2024 31/12/2024 C.P.M. 0,87 € 19.000 € PremiumAwareness 1/1/2024 31/12/2024 C.P.M. 5,00 € 12.000 € Media Planning
Media Channels Ad Objecti ve Start Date End Date Unit Unit Cost Spending Influencers Awareness 01/01/2024 31/12/2024 Reach - 12.000 € Influencers Planning
Ανδρέας Βούτσης Φαίη Ξανθοπούλου Βασίλης Γκαλιμάνης Social Media Specialist Video Creator Meet Our Team | The Elements Ιωάννα Μπουζικάκου Σοφία Αγγέλου Εριόνα Ντερβίση Ads Specialist Content Creator Project Manager Copywriter
Agency: The Elements Thank you!

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