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Complete Digital Marketing Strategy
created by Konstantina Tsiknia
The Brief
Target Audience: Άνδρες/Γυναίκες, 18-35,
Ελλάδα, health-conscious, budget-conscious
outdoor enthusiasts
Media Spending Budget: 400.000€ για 1
χρόνο (Ιαν.- Δεκ.)
Goal: Awareness προϊόντων & γεύσεων για
ενίσχυση δικτύου φυσικών μεταπωλητών.
Online Research
vs
Creative Concept Tagline: "Η δύναμη της θάλασσας
σύμμαχος σου στην υγιεινή διατροφή" -
Ζήσε την εμπειρία TRATA.
Hashtags: #TrataExperience #myTrata
#Trataliving #Tratahealth
Το μήνυμα είναι απλό και κατανοητό;
"παντρεύει" τα προιόντα TRATA που είναι
θαλασσινά για budget conscious κοινό μαζί
με το ενδιαφέρον του κοινού για hea;thy-
living.
Tone of Voice: β' ενικό καθώς το ηλικιακό
group του κοινού το επιτρέπει και κάνει το
μήνυμα πιο προσιτό.
Content
Marketing
Strategy
Έμμεση προβολή του brand & προιόντων:
Χρήσιμο & εμπνευστικό περιεχόμενο
Άρθρα στο blog του site της εταιρείας
αλλά και σε publishers σχετικοί με θέματα
υγείας, διατροφής & lifestyle ώστε να
αυξηθεί το website traffic από referrals.
Infographics που θα ενσωματωθούν σε
blog posts στο site μας ή σε publishers.
Θα έχουν backlinks για να φέρνουν και
αυτά traffic στο site.
Χρήση επίσης με τον ίδιο τρόπο video
explainers (how-tos, inspiration) που θα
οδηγούν είτε στο site είτε στο κανάλι στο
Youtube.
Social
Media
Marketing
Strategy
Άμεση προβολή της γκάμας των προιόντων,
των γεύσεων και πως συνδυάζονται. Ta links
θα οδηγούν κατευθείαν στα προιόντα ή και
στις συνταγές όπου απο κάτω αναφέρονται τα
προιόντα που χρησιμοποιήθηκαν.
Advertising
Campaigns
Strategy
Ad Creatives
Μπορούν να χρησιμοποιηθούν και τα
προηγούμενα posts σαν δημιουργικά
διαφημίσεων.
Διαφήμιση σε Facebook/ Instagram, Google
Display Network, Youtube & Premium Display
Influencer Marketing Strategy
Άκης Πετρετζίκης (Έλληνας Chef) - Κατερίνα Δαλάκα
(Αθλήτρια)- Ευριδίκη Βαλαβάνη Public figure-
interested in fitness): Επιλέχθηκαν οι συγκεκριμένοι
influencers γιατί είναι ευρέως γνωστοί στο κοινό μας
και μπορούν να το επηρεάσουν. Μάλιστα περίπου το
68-70% του κοινού τους είναι οι ηλικίες του target
audience μας.
Email Marketing Strategy
Οι email καμπάνιες θα έχουν ως
στόχο να ενημερώσουν το κοινό
για νέα προιόντα και τις γεύσεις
τους αλλά και να το εμπνεύσουν
σχετικά με το πως μπορούν να
τα συνδυάσουν ώστε
δημιουργήσουν γευστικά &
υγιεινά γεύματα on a budget.
Επίσης, στο content του email
marketing μπορεί να ενταχθεί
και υλικό σχετικό με το ευζην,
τον υγιεινό τρόπο ζωής αλλά &
το fitness.
The Timeline
ΙΑΝ
Content & Social
Media Marketing,
Akis Petretzikis
MAI
Katerina Dalaka
ΣΕΠΤ
Evridiki Valavani
ΦΕΒ
Awareness Campaigns,
Email Marketing
Budget Summary
Ads & Influencer Media Plan
THANK
YOU

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Complete Digital Marketing Strategy for the brand Trata

  • 1. Complete Digital Marketing Strategy created by Konstantina Tsiknia
  • 2. The Brief Target Audience: Άνδρες/Γυναίκες, 18-35, Ελλάδα, health-conscious, budget-conscious outdoor enthusiasts Media Spending Budget: 400.000€ για 1 χρόνο (Ιαν.- Δεκ.) Goal: Awareness προϊόντων & γεύσεων για ενίσχυση δικτύου φυσικών μεταπωλητών.
  • 4. Creative Concept Tagline: "Η δύναμη της θάλασσας σύμμαχος σου στην υγιεινή διατροφή" - Ζήσε την εμπειρία TRATA. Hashtags: #TrataExperience #myTrata #Trataliving #Tratahealth Το μήνυμα είναι απλό και κατανοητό; "παντρεύει" τα προιόντα TRATA που είναι θαλασσινά για budget conscious κοινό μαζί με το ενδιαφέρον του κοινού για hea;thy- living. Tone of Voice: β' ενικό καθώς το ηλικιακό group του κοινού το επιτρέπει και κάνει το μήνυμα πιο προσιτό.
  • 5. Content Marketing Strategy Έμμεση προβολή του brand & προιόντων: Χρήσιμο & εμπνευστικό περιεχόμενο Άρθρα στο blog του site της εταιρείας αλλά και σε publishers σχετικοί με θέματα υγείας, διατροφής & lifestyle ώστε να αυξηθεί το website traffic από referrals. Infographics που θα ενσωματωθούν σε blog posts στο site μας ή σε publishers. Θα έχουν backlinks για να φέρνουν και αυτά traffic στο site. Χρήση επίσης με τον ίδιο τρόπο video explainers (how-tos, inspiration) που θα οδηγούν είτε στο site είτε στο κανάλι στο Youtube.
  • 6. Social Media Marketing Strategy Άμεση προβολή της γκάμας των προιόντων, των γεύσεων και πως συνδυάζονται. Ta links θα οδηγούν κατευθείαν στα προιόντα ή και στις συνταγές όπου απο κάτω αναφέρονται τα προιόντα που χρησιμοποιήθηκαν.
  • 7. Advertising Campaigns Strategy Ad Creatives Μπορούν να χρησιμοποιηθούν και τα προηγούμενα posts σαν δημιουργικά διαφημίσεων. Διαφήμιση σε Facebook/ Instagram, Google Display Network, Youtube & Premium Display
  • 8. Influencer Marketing Strategy Άκης Πετρετζίκης (Έλληνας Chef) - Κατερίνα Δαλάκα (Αθλήτρια)- Ευριδίκη Βαλαβάνη Public figure- interested in fitness): Επιλέχθηκαν οι συγκεκριμένοι influencers γιατί είναι ευρέως γνωστοί στο κοινό μας και μπορούν να το επηρεάσουν. Μάλιστα περίπου το 68-70% του κοινού τους είναι οι ηλικίες του target audience μας.
  • 9. Email Marketing Strategy Οι email καμπάνιες θα έχουν ως στόχο να ενημερώσουν το κοινό για νέα προιόντα και τις γεύσεις τους αλλά και να το εμπνεύσουν σχετικά με το πως μπορούν να τα συνδυάσουν ώστε δημιουργήσουν γευστικά & υγιεινά γεύματα on a budget. Επίσης, στο content του email marketing μπορεί να ενταχθεί και υλικό σχετικό με το ευζην, τον υγιεινό τρόπο ζωής αλλά & το fitness.
  • 10. The Timeline ΙΑΝ Content & Social Media Marketing, Akis Petretzikis MAI Katerina Dalaka ΣΕΠΤ Evridiki Valavani ΦΕΒ Awareness Campaigns, Email Marketing
  • 12. Ads & Influencer Media Plan