2. TARGET AUDIENCE
• Adults age 30-50+ looking to buy
their first homes or looking to
refinance the homes they currently
own
• Adults mid-20s looking to buy their
first homes, depending, on financial
situations, looking for homes post-
graduation and upon getting into
their respective careers
3. KEY PERFORMANCE
INDICATORS
• Increase in:
• Sales
• Social media interactions/followers
• Mobile app downloads
• SEM/SEO Google AdWord search
Also, Google Analytics
4. TACTICS & TOOLS
• Social Networks and Technology are key tools in
campaign:
• Facebook
• Instagram
• Vine
• Twitter
• SEO/SEM
• Google AdWords
5. TACTICS & TOOLS
• FACEBOOK STRATEGY
• Consumers receive 20% off any furniture
store if they or on the
Quicken Loans page.
• If they share and recommend the page to
my friends, they will receive an extra
incentive which includes a 4% APR fixed
mortgage rate.
6. TACTICS & TOOLS
• TWITTER STRATEGY
• Campaign will be called, “No Pressure, All
Reward..at Quicken Loans”
• Users who follow the twitter account of the
Quicken Loans Company will receive a 40% off
at any furniture company
• Users who make a tweet regarding the “top
crazy things not to do when moving in your first
home”, proceeded with the hashtag “NotAtQL”
(#NotAtQL), will be entered to win free home
insurance
7. TACTICS & TOOLS
• INSTAGRAM AND VINE STRATEGY
• Users will post pictures/videos on “what not to do when
purchasing/moving in your first home”
• Same hashtag and chance to win free home insurance as
twitter strategy
• Will show the trendy and “hip” side of the brand to users as
it will be entertaining to users
8. TACTICS & TOOLS
• Google AdWords
• Ranks Number 8 for top ad word spending and digital
marketing, under the quickenloans.com domain
• Daily digital marketing spending is 169,657.71. We will
continue to implement the 170,000.00 budget on AdWord
spending
• Ad words will include:
• “home loans”
• “buying first home”
• “refinance mortgage”
• “lower mortgage rate”
• “reward”
• “cheap”
• “affordable”
9. THE BIG PLAN
• Collaborate with phone company Samsung
• Deal will entail that Samsung invest in Quicken Loans, and
anyone who has a Samsung phone (Samsung ONLY) and
download the Quicken Loans phone app will be able to
purchase home insurance and home mortgage loans
reduced at 7% APR.
• A chance to collaborate with a major company, doing
something that isn’t done often in the marketing business.
10. BUDGET
• Overall budget will
be $500,000
• Large portion will
go toward
collaboration with
Samsung company
11. SUMMARY
• Quicken Loans will be using the campaign slogan “No
Pressure, All Reward..at Quicken Loans”
• Campaign focuses on the guaranteed ease and
affordability that the company will provide customers with
when trusting them with their home buying decisions.
• Through the various social
networks, Facebook, Twitter, Vine, and Instagram, the
company will become popular and more recognizable in
generation of technological advances
• Collaboration with Samsung company is innovative and
has great potential
• With great risk comes great reward!
