The document provides tips for promoting a business on various social media platforms like Facebook, Twitter, Google+, and Instagram. It recommends following an 80/20 rule across platforms, regularly posting photos and videos to engage users, and running contests to gain followers. It also advises digital marketing managers to follow the 80/20 rule across social media strategies and focus efforts on search engine optimization and social media optimization.

1. SEARCH ENGINE OPTIMIZATION

2. SEO IMPLEMENTATION

3. SOCIAL MEDIA IMPLEMENTATION

4. SUGGESTIONS HOW TO PROMOTE ON FACEBOOK
 Follow 80/20 rule.
 Building like for page by pull and push marketing.
 Posting with latest updates and images.
 Run contests.
 Post more number of photos and videos.

5. SUGGESTIONS HOW TO PROMOTE ON TWITTER
 Should Run the Contests by using # tags, @, retweet,
favourite.
 Follow 80/20 Rule.
 Keep posting photos and videos.

6. SUGGESTIONS HOW TO PROMOTE ON GOOGLE+
 Follow 80/20 rule.
 Building like for page by pull and push marketing.
 Through Google Hangouts we should maintain
Customer Relationship Management
 Post pictures and videos regularly.

7. INSTAGRAM PROMOTION
 Have good following
 Keep posting pictures and videos.
 Run contests.

8. RECOMMENDATIONS IF I’M A DIGITAL
MARKETING MANAGER
 80/20 rule should be followed in social media marketing.
 Giving importance on weightage to SEO and SMO.
 Need to target in LinkedIn for professional look,
social media for Marketing purpose.