The document provides 21 tips for effective social media marketing. It recommends businesses talk about their products and services, ask customers for input, and post regularly to foster engagement. It also suggests creating a social media plan, auditing existing profiles, including engagement strategies, and using social media to drive traffic to websites. Finally, it advises using platforms like LinkedIn, scheduling tweets, avoiding mistakes, and using hashtags, calendars, and multiple social networks to reach more potential customers.

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Tip 1: Talk about where your business will be,
and how to purchase your product.

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Tip 2: Be interactive. Ask for your customers'
input about your product when appropriate.

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Tip 3: Post regularly. Giving your followers
regular posts to look forward to fosters
momentum for your business and brand.

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Tip 4: Create a social media marketing plan
before you begin.

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Tip 5: Do a social media audit of your social
media presence.

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Tip 6: Your social media strategy must include
social media engagement.

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Tip 7: Increase your website traffic with
social media.

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Tip 8: All businesses should be on LinkedIn.

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Tip 9: Learn how to schedule tweets so you
can save time.

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Tip 10: Avoid social media strategy mistakes
at all cost.

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Tip 11: Tell all social media skeptics that
social media is beneficial to their business.

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Tip 12: Use URL shorteners to track and
measure engagements on your URLs.

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Tip 13: Learn the do’s and don’ts of using
hashtags.

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Tip 14: Use a social media content calendar.

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Tip 15: Increase your social media reach with
social media marketing and advertising.

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Tip 16: Go mobile.

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Tip 17: Develop a fan base and build your
community on social media.

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Tip 18: Use four or more social networks.

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Tip 19: Get engaged on the top social media
platforms.

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Tip 20: Video is powerful tool for marketing
purpose.

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Tip 21: Use podcasting.