The document provides 54 tips for using social media effectively for business purposes. It suggests strategies like using platforms like LinkedIn and Pinterest to attract customers, promoting the brand and sharing valuable content regularly. It also recommends creating a social media marketing plan, engaging followers by being interactive and using various tools to schedule posts and track engagements. The overall message is that businesses should have a consistent social media presence across multiple platforms to develop their brand and community.

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Tip 1: Social media is likely the only
advertising you can afford.

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Tip 2: Attract business customers with
LinkedIn.

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Tip 3: Promote brand visibility on social
media.

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Tip 4: Build a community on social media.

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Tip 5: Don’t write for the retweet.

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Tip 6: Don’t make every tweet a sale, discount
etc.

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Tip 7: Pinterest offers great product
placement opportunities.

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Tip 8: Share images of influential people
using your product or service on social media.

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Tip 9: Share images on Twitter: Increase
retweets by 150%

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Tip 10: Share content more than once.

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Tip 11: Run A/B test on social networks.

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Tip 12: Reframe content to suit your
audience.

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Tip 13: Create a social media channel plan.

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Tip 14: Deliver content consistently.

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Tip 15: Use hashtags strategically.

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Tip 16: Test Pinterest for your brand.

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Tip 17: Use social updates to write blog posts.

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Tip 18: Give context to pinnable images.

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Tip 19: Become a resource on Facebook.

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Tip 20: Manage time effectively.

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Tip 21: Expand reach with LinkedIn Publisher.

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Tip 22: Post valuable content.

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Tip 23: Build a library of tweets and status
updates that you can use for years to.

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Tip 24: Target website visitors with social
ads.

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Tip 25: Keep the tone of your social media
posts casual.

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Tip 26: Use photos and videos whenever
possible.

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Tip 27: Convey one idea per post.

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Tip 28: Highlight your products. Include a
high quality photo of your product or service
with each post.

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Tip 29: Make your social media profiles easy
to find.

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Tip 30: Give an incentive to followers.

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Tip 31: Talk about where your business will
be, and how to purchase your product.

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Tip 32: Be interactive. Ask for your
customers' input about your product when
appropriate.

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Tip 33: Post regularly. Giving your followers
regular posts to look forward to fosters
momentum for your business and brand.

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Tip 34: Create a social media marketing plan
before you begin.

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Tip 35: Do a social media audit of your social
media presence.

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Tip 36: Your social media strategy must
include social media engagement.

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Tip 37: Increase your website traffic with
social media.

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Tip 38: All businesses should be on LinkedIn.

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Tip 39: Learn how to schedule tweets so you
can save time.

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Tip 40: Avoid social media strategy mistakes
at all cost.

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Tip 41: Tell all social media skeptics that
social media is beneficial to their business.

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Tip 42: Use URL shorteners to track and
measure engagements on your URLs.

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Tip 43: Learn the do’s and don’ts of using
hashtags.

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Tip 44: Use a social media content calendar.

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Tip 45: Increase your social media reach with
social media marketing and advertising.

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Tip 46: Go mobile.

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Tip 47: Develop a fan base and build your
community on social media.

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Tip 48: Use four or more social networks.

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Tip 49: Get engaged on the top social media
platforms.

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Tip 50: Video is powerful tool for marketing
purpose.

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Tip 51: Use podcasting.

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Tip 52: Balance your marketing efforts.

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Tip 53: Use these geo-location services;
Foursquare, Gowalla, Google places and
Facebook Places.

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Tip 54: Target website visitors with social
media marketing and advertising.